{"id":1031,"date":"2022-07-06T11:35:34","date_gmt":"2022-07-06T11:35:34","guid":{"rendered":"https:\/\/zorka.agency\/?p=1031"},"modified":"2022-07-06T11:35:34","modified_gmt":"2022-07-06T11:35:34","slug":"email-marketing-metrics-you-need-to-measure","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/email-marketing-metrics-you-need-to-measure\/","title":{"rendered":"Email Marketing Metrics You Need To\u00a0Measure"},"content":{"rendered":"
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Email Open\u00a0Rate<\/h3>\r\n <\/div>\r\n
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Open Rate indicates how many users opened the email you sent. How do you calculate it?<\/p>\n

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Divide the number of unique opens by the number of sent emails minus the number of bounced emails. Multiplied by 100, that gives the percentage of openings.<\/p><\/div><\/figure>\n

This is one of the simplest, still less effective KPIs. Since Apple has introduced some privacy features in iOS 15, including the Mail Privacy Protection<\/a> feature, it gets tricky. You can\u2019t track everybody who opens your email anymore. It shows the number of users who opened your email, not the exact number of those who actually read it.<\/p>\n

#Tip: To increase your open rate work on your Subject Line and Preheader Text. Create a short and compelling subject line, avoid spam words, and make it personalized if possible.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Email Click-Through-Rate (CTR)<\/h3>\r\n <\/div>\r\n
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Email CTR indicates how many users clicked on the links that you have inside your email. How do you calculate it?<\/p>\n

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\"\"

Divide the number of users that have clicked on your email campaign by the number of emails delivered. Then multiply that number by\u00a0100.<\/p><\/div><\/figure>\n

As we mentioned before, every email should contain at least one major call-to-action (CTA) link. If a user clicks on it, you\u2019ll determine that they\u2019ve read your email and become interested in your offer or product. In this case, CTR will show you the level of engagement, and help you understand whether your email campaign is working or not.<\/p>\n

Keep in mind that your Open Rate and CTR will naturally decrease as your email list grows.<\/p>\n

#Tip: In order to increase your CTR, create a visually appealing email with a clear message to your audience. Experiment with your CTA link placement and run an A\/B testing to see which variation performed better.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Email Conversion Rate\u00a0(CR)<\/h3>\r\n <\/div>\r\n
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CR indicates how many users clicked a CTA link and then completed a specific action. How do you calculate it?<\/p>\n

\n

\"\"

Divide your conversions by the number of emails you sent, then multiply it by\u00a0100.<\/p><\/div><\/figure>\n

A \u201cgood\u201d conversion rate depends on several factors: your industry, niche, goals, audience demographics, type of email, etc. It can also vary between industries as a result of the different levels of user engagement, measured with the Open Rate and CTR. Therefore, the \u201cgood\u201d CR is the one that\u2019s higher than your current one.<\/p>\n

#Tip: Provide personalized experience for your audience to improve your CR. You can segment your audience into groups with some common characteristics like location, gender, and age. Also, try to add user\u2019s name to the subject line and email text.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Email Forward\/Share Rate<\/h3>\r\n <\/div>\r\n
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Forward\/Share Rate indicates the percentage of recipients who shared or forwarded your email to someone else. How do you calculate it?<\/p>\n

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\"\"

Divide the number of forwards\/shares by the total number of emails delivered to your email list and then multiply it by\u00a0100.<\/p><\/div><\/figure>\n

90%<\/a> of people trust brand recommendations from friends. Word-of-mouth<\/a> is a very powerful tool to boost your brand awareness, acquire new users, and increase CR. Therefore, if your email content is intriguing, informative and unique so that your subscribers have recommended your emails to others, good for you!<\/p>\n

#Tip: Add value to your messages, and personalize your content.<\/p>\n

<\/h4>\n <\/div>\r\n<\/div>\r\n\n\n
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Bounce rate<\/h3>\r\n <\/div>\r\n
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Bounce rate indicates how many users didn\u2019t receive your email. How do you calculate it?<\/p>\n

\n

\"\"

Divide the number of bounced emails by the number of emails sent and then multiply it by\u00a0100.<\/p><\/div><\/figure>\n

There are two types of bounces: soft and hard. A soft bounce indicates a temporary problem such as a full inbox or an issue with the email address. While hard bounces indicate an invalid email address, closed emails, or non-existent emails.<\/p>\n

It\u2019s necessary to track the bounce rate to ensure that it is not hard. Otherwise, it may land you on the list of spammers for your Internet Service Provider. A \u201cgood\u201d bounce rate is 2% or less.<\/p>\n

#Tip: Make sure that you verify your email list to avoid high bounce rates. There are various validation tools to do that.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Spam Complaint Rate<\/h3>\r\n <\/div>\r\n
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Spam Complaint Rate indicates the number of times your email was marked as spam by a recipient. How do you calculate it?<\/p>\n

\n

\"\"

Divide the number of reports by the number of emails sent and multiply it by\u00a0100.<\/p><\/div><\/figure>\n

No one likes spam. But once in a while, even good and relevant emails can appear as spam. Monitoring Spam Complaint Rate will help you find out whether your audience reports your emails or not. According to data<\/a>, a good complaint rate is 0.1% (1 report per 1,000 emails); a 0.5% rate is unacceptable.<\/p>\n

#Tip: Try to avoid spam words in your subject line and body text. And make sure you send an email to the right audience.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Unsubscribe Rate<\/h3>\r\n <\/div>\r\n
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Unsubscribe Rate indicates how many people unsubscribe upon receiving an email from you. How do you calculate it?<\/p>\n

\n

\"\"

Divide the number of unsubscribes by the number of emails delivered to your subscribers; multiply it by\u00a0100.<\/p><\/div><\/figure>\n

According to email marketing stats<\/a>, a \u201cgood\u201d Unsubscribe Rate is about 0.2%. Analyze your followers to find out what you\u2019re doing wrong, if you feel your unsubscribe rate is too high.<\/p>\n

Try email frequency testing or maintain a regular email sending schedule. Also, it\u2019s a good idea to segment your email list to reduce your unsubscribe rate.<\/p>\n

#Tip: To build trust, give your subscribers an opportunity to unsubscribe, and let them know they have a choice.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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List Growth\u00a0Rate<\/h3>\r\n <\/div>\r\n
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List Growth Rate indicates the percentage growth of new subscribers to your email list over a period of time. How do you calculate it?<\/p>\n

\n

\"\"

Subtract the number of new subscribers from the number of unsubscribed users; divide the number by the total subscribers and multiply it by\u00a0100.<\/p><\/div><\/figure>\n

It\u2019s one of the critical KPIs for email marketing since the list growth rate falls naturally with time. Keep your eyes on it on a timely basis and take the necessary steps to increase your email subscribers.<\/p>\n

#Tip: Create valuable email content, engage with your subscribers, and find new loyal ones.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Email Return On Investment (ROI)<\/h3>\r\n <\/div>\r\n
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ROI indicates the overall return on investment for your email campaigns How do you calculate it?<\/p>\n

\n

\"\"

Take the gain of an investment, subtract the cost of the investment, divide the total by the cost of the investment, and multiply it by\u00a0100.<\/p><\/div><\/figure>\n

Every marketer or business owner wants to know the overall return on investment for their email campaigns. Nevertheless, sales aren\u2019t the only kind of profit that results from your campaigns. Pay attention to a variety of metrics that we mentioned before when determining the value you derived.<\/p>\n

#Tip: Improving your ROI takes a complex approach. You should follow some basic email marketing practices such as creating compelling and personalized subject lines, keeping your email list clean, experimenting with your CTA placement, and more.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Wrapping up<\/h3>\r\n <\/div>\r\n
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Perform regular email reporting to monitor your monthly performance. Keep a close eye on all the email marketing KPIs and continuously perform A\/B testing. This will allow you to compare performance over time and make sure your email marketing efforts are worth it.<\/p>\n

If you are interested in leveraging the power of email marketing in your digital strategy, don\u2019t hesitate to get in touch<\/a> ?<\/p>\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

There are essential email KPIs that every marketer needs to track. An accurate data analysis can help you make more informed and smart business decisions.<\/p>\n","protected":false},"author":1,"featured_media":1037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Email Marketing","_yoast_wpseo_metadesc":"Email marketing is still an effective, time-proven and reliable tool. It gives all businesses a convenient and cost-effective way to connect with the audience.","intro":"

Over the past two years, businesses were caught unaware and forced to make all necessary adjustments to keep up with industry trends in light of the new normal. Believe it or not, email marketing is still an effective, time-proven and reliable tool. It gives all businesses, large and small, a convenient and cost-effective way to connect with the audience, turn leads into sales, increase ROI, and more.<\/p>\r\n

Each email campaign essentially has one goal (generate leads, boost subscribers, increase product purchases, etc.), and one major Call-to-Action (fill out a form, buy a product, download an eBook, etc.). You can have different goals for different campaigns, but there are essential email KPIs that every marketer needs to track. An accurate data analysis can help you make more informed and smart business decisions.<\/p>\r\n

The following are the key email marketing metrics you should be measuring.<\/p>","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nEmail Marketing Metrics You Need To\u00a0Measure - Zorka.Agency<\/title>\n<meta name=\"description\" content=\"Email marketing is still an effective, time-proven and reliable tool. 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