{"id":1116,"date":"2022-09-29T15:40:56","date_gmt":"2022-09-29T15:40:56","guid":{"rendered":"https:\/\/zorka.agency\/blog\/?p=1116"},"modified":"2023-03-15T16:47:50","modified_gmt":"2023-03-15T16:47:50","slug":"mobile-gaming-audience-in-2022-how-to-reach-them-and-boost-your-sales","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/mobile-gaming-audience-in-2022-how-to-reach-them-and-boost-your-sales\/","title":{"rendered":"Mobile gaming audience in 2023: How to reach them and boost your sales?"},"content":{"rendered":"<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Who plays mobile games?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"bf50\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\">There are 3.9 billion mobile users worldwide (Newzoo). According to GWI, 100% of respondents confirmed that they use mobile devices for games. So potentially every smartphone user today plays mobile games.<\/p>\n<p id=\"8594\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">53.6% of mobile game players are men and 46.4% are women. Although the percentage of female players has obviously increased, it is essential to note that children are included in the stats as female users, since the statistics are counted by devices, and kids often use those of their mothers.<\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1119\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/GGA-02-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p id=\"7f21\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">The global audience of smartphone users is distributed as follows:<\/p>\n<ul class=\"\">\n<li id=\"056f\" class=\"lw lx il jv b jw jx ka kb ke ly ki lz km ma kq mb mc md me gm\" data-selectable-paragraph=\"\">China \u2014 32.8%<\/li>\n<li id=\"f8ba\" class=\"lw lx il jv b jw mf ka mg ke mh ki mi km mj kq mb mc md me gm\" data-selectable-paragraph=\"\">India \u2014 23.1%<\/li>\n<li id=\"d49c\" class=\"lw lx il jv b jw mf ka mg ke mh ki mi km mj kq mb mc md me gm\" data-selectable-paragraph=\"\">United States \u2014 7.9%<\/li>\n<li id=\"9305\" class=\"lw lx il jv b jw mf ka mg ke mh ki mi km mj kq mb mc md me gm\" data-selectable-paragraph=\"\">Europe (Germany, France, UK, Italy and Spain) \u2014 6.9%<\/li>\n<li id=\"501f\" class=\"lw lx il jv b jw mf ka mg ke mh ki mi km mj kq mb mc md me gm\" data-selectable-paragraph=\"\">Canada \u2014 0.9%<\/li>\n<li id=\"4cc1\" class=\"lw lx il jv b jw mf ka mg ke mh ki mi km mj kq mb mc md me gm\" data-selectable-paragraph=\"\">Australia \u2014 0.5%<\/li>\n<\/ul>\n<p id=\"d03f\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">Literally, everyone at any age plays games on smartphones. The most playing audiences are people around 25\u201334 years old \u2014 29.5%, youngsters of 16\u201324 years old \u2014 28.3%, and 35\u201344 years old \u2014 23.1% of the entire mobile gaming audience.<\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1120\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Audience-by-Age-02-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p id=\"a8d1\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">Thus, the portrait of mobile gamers goes beyond the stereotypical image of a \u201cplaying geek\u201d. Women and people aged 60+ also play mobile games, and the percentage of Gen Z representatives in the gaming audience is growing.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Why do people play games?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"9c4d\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\">Mobile games, along with social networks, are the main daily source of entertainment and escape into virtual reality that people use mechanically to experience a range of emotions and maintain social connections. The main reasons why users play mobile games are:<\/p>\n<p>\u2192\u00a0for fun \u2014 55.7%<\/p>\n<p>\u2192\u00a0to relax\/unwind \u2014 55.1%<\/p>\n<p>\u2192\u00a0to pass the time \u2014 47.7%<\/p>\n<p id=\"0be0\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">Thus, for modern society people, mobile games are mostly instruments for social escape and time-killers.<\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1121\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Why-do-MG-want-to-play-02-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p id=\"29e3\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">People also play to create social connections: 45.3% think games are a great way to make friends. On top of that, some users play games online in order to maintain social connections they already have:<\/p>\n<p>\u2192\u00a035.9% play with friends online<\/p>\n<p>\u2192\u00a022.5% play with colleagues<\/p>\n<p>\u2192\u00a019.9% play with their families<\/p>\n<p>\u2192\u00a019.7% play with siblings online<\/p>\n<p id=\"2ce7\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">People get used to playing mobile games through socialization: 25.5% of respondents had experience playing with friends or family offline.<\/p>\n<p id=\"3f90\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">The trend of playing to avoid social connections is less evident: only 23% play to escape reality. On top of that:<\/p>\n<p>\u2192\u00a047,0% prefer to play online on their own<\/p>\n<p>\u2192\u00a031,7% prefer to play offline on their own<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>How much do people spend in mobile games?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"9191\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\">The mobile gaming audience is engaged and ready to pay: players spent $190 billion in mobile games in 2021.<\/p>\n<p id=\"2538\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">The average check for in-app purchases varies between $10\u2013100. More frequent in-app purchases do not exceed $10 per month. In the US, for instance, this figure is 55.8% of all players.<\/p>\n<p id=\"1423\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">People aged 45\u201354 account for 63.3% of in-app purchases up to $10, while those aged 55\u201364 buy 77.8%. That is, the smallest audience is the most paying and engaged one.<\/p>\n<p data-selectable-paragraph=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1122\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/In-gameP-HQ-02-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p data-selectable-paragraph=\"\">As for Gen Z purchasing behavior: 62% of children under 13 had already purchased paid games, and over 40% of parents said that in-app purchases make up to $10 per month (FinancesOnline).<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Why should the mobile gaming audience be part of your marketing strategy?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"0db6\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\">The mobile gaming audience is the largest and most diverse audience of paying users in the world, making them extremely attractive to advertisers. Among 3.9 billion men, women and children anywhere in the world, an advertiser will be able to find a target audience for their product without fail.<\/p>\n<p id=\"0750\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">Mobile gaming audience can be used to promote game dev products, and can also be a source for promoting products from any other business industries: e-commerce, fintech, edutech, entertainment, food and drinks, and others.<\/p>\n<p id=\"0e1e\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\">We will further look into how loyal the audience is to advertising and discover the ways to reach users.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>How to reach mobile gaming audiences<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"cf88\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">The most affinitive channels for reaching gamers are in-game ads (in our case in-app advertising), and ads on social networks, where the gaming community is active. Each option has its own downsides.<\/span><\/p>\n<p id=\"8163\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">When running in-app ads, marketers are faced with the challenge of attracting the audience\u2019s attention to the ad and stimulating people to perform the target action.<\/span><\/p>\n<p id=\"eb73\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Unlike PC, VR headsets or any other devices, mobile games are always a \u201csecond screen\u201d for the user:<\/span><\/p>\n<p><span style=\"color: #000000;\">? 53% play while watching TV\/series (AdColony).<\/span><\/p>\n<p><span style=\"color: #000000;\">? 48% play during a lunch break (AdColony).<\/span><\/p>\n<p><span style=\"color: #000000;\">? More than 50% of gamers play while in the bathroom (Mediakix).<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1123\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/When-do-you-play-HQ-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/p>\n<p id=\"a5dd\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Thus, players pay less attention to any in-game advertising. Nevertheless, they are loyal to advertising:<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">50% of gamers prefer rewarded video ads to paid and freemium mobile ads (Tapjoy).<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">32% of players find rewarded video ads useful, 27% find them interesting, and 12% think they are enjoyable (Facebook Audience Network).<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">25.6% watch an ad in exchange for an in-game reward (GWI)<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">In-game rewarded video ads generate 40% of revenue. (BusinessofApps).<\/span><\/p>\n<p id=\"f633\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">34% of the American mobile gaming audience clicks on in-game ads, which confirms the trend. In-game ads are remembered well and they contribute to product brand awareness since 24% of mobile gamers go to the brand\u2019s website after they have played a game, while 22% google the name of the product being advertised.<\/span><\/p>\n<p id=\"fe1d\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">All in-game ads metrics are on average 5\u20137% lower than those of other types of placements. That is, gamers are more involved in the game process and can be annoyed by an irrelevant offer. In-game advertising placements should therefore be as native and professional as possible, so as not to cause a negative perception of the brand.<\/span><\/p>\n<p data-selectable-paragraph=\"\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1124\" src=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1365\" srcset=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-scaled.jpg 2560w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-300x160.jpg 300w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-1024x546.jpg 1024w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-768x410.jpg 768w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-1536x819.jpg 1536w, https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2022\/09\/Users-reactions-HQ-02-2048x1092.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/p>\n<p id=\"66bf\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">In order to reach more users inside the game, it\u2019s good for marketers to use creatives in ads. Creative ad formats are more memorable and can demonstrate the values of the advertised brand in a native way. For example, when it comes to promoting a game dev product, try using the following strategies in your creatives:<\/span><\/p>\n<p><span style=\"color: #000000;\">? demonstrate game progression<\/span><\/p>\n<p><span style=\"color: #000000;\">? show gameplay variability<\/span><\/p>\n<p><span style=\"color: #000000;\">? focus on super-action effects<\/span><\/p>\n<p><span style=\"color: #000000;\">? leverage humor<\/span><\/p>\n<p id=\"8bce\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Besides in-app advertising placements, mobile gaming audiences are active on social networks.<\/span><\/p>\n<p id=\"fee0\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">About 63.5% of gamers use social networks to keep up with the news. On top of that:<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">21.7% post on social media about gaming experiences<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">23.5% are active in online chats and communities<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">11.4 % blog or vlog about the games they play<\/span><\/p>\n<p id=\"d500\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">People mainly find out about games and novelties through the world-of-mouth:<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">44.1% learn about games from friends online<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">41% learn about games from friends offline<\/span><\/p>\n<p>\u2192\u00a0<span style=\"color: #000000;\">36.6% recommended games to friends<\/span><\/p>\n<p id=\"36d1\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Game dev influencers are also very popular among the gaming community: they review games and industry novelties, stream the game process, etc.<\/span><\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Where to search for a mobile gamers audience?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"0e6c\" class=\"pw-post-body-paragraph jt ju il jv b jw lm jy jz ka ln kc kd ke lo kg kh ki lp kk kl km lq ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Gamedev influencers have the largest audience on platforms like YouTube, Instagram, TikTok, Twitch, Snapchat, etc.<\/span><\/p>\n<p id=\"25c1\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Here are some interesting statistics:<\/span><\/p>\n<p>\u2714\ufe0f\u00a0<span style=\"color: #000000;\">29.7% watch gaming streaming on Twitch or YouTube (such as Markiplier, VanossGaming or Jackseptic) (GWI).<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2714\ufe0f More than 100 billion hours were spent watching YouTube gaming in 2021 (WashingtonPost).<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2714\ufe0f 12.4% livestream own games to Twitch or other streaming platforms (GWI).<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2714\ufe0f 68% claim they use Twitch as their preferred method of streaming live sports (SocialPubli).<\/span><\/p>\n<p><span style=\"color: #000000;\">\u2714\ufe0f YouTube consumers spent $3 billion during live streaming in 2021 (AppAnnie).<\/span><\/p>\n<p id=\"f613\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">Users are burning out on too many single-type ads on social media. People rewind and ignore even bloggers\u2019 advertising integrations, which makes out-of-the-box and creative solutions even more critical.<\/span><\/p>\n<p id=\"7e61\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\">An elegant solution that both reaches mobile gamers on social media and creates a memorable advertising integration is to launch creative projects with game dev influencers\u2019 audiences. More information on the challenges and advantages of reaching gamers\u2019 audiences with the help of influencer marketing can be found in <a class=\"au mk\" style=\"color: #000000;\" href=\"https:\/\/www.businessofapps.com\/insights\/how-influencer-marketing-can-help-brands-reach-gamers\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">this article<\/a>.<\/span><\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Conclusion<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p>The mobile gaming audience is the largest one in the world (with 3.9 billion users), both men and women play games on smartphones, literally everyone at any age, including children and people aged 60+. People play games worldwide: in China, India, the USA, Europe, Canada and Australia.<\/p>\n<p>Importantly, mobile players are a paying audience, spending $190 billion yearly combined.<\/p>\n<p>Thus, marketers and app developers should not neglect this audience when promoting their brands and products.<\/p>\n<p>At the same time, the mobile gaming audience is picky, which creates the need for out-of-the-box solutions.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3><\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <article>\n<div class=\"l\">\n<div class=\"l\">\n<section>\n<div>\n<div class=\"ie if ig ih ii\">\n<p id=\"dce6\" class=\"pw-post-body-paragraph jt ju il jv b jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq ie gm\" data-selectable-paragraph=\"\"><span style=\"color: #000000;\"><em class=\"mv\">This article was originally published on <\/em><a class=\"au mk\" style=\"color: #000000;\" href=\"https:\/\/www.businessofapps.com\/insights\/mobile-gaming-sudience-in-2022-how-to-reach-them-and-boost-your-sales\/\" target=\"_blank\" rel=\"noopener ugc nofollow\"><em class=\"mv\">Business of Apps<\/em><\/a><em class=\"mv\">.<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/article>\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The mobile gaming audience is the largest one in the world, both men and women play games on smartphones, literally everyone at any age.<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Mobile Gaming Audience","_yoast_wpseo_metadesc":"The mobile gaming audience is the largest one in the world, both men and women play games on smartphones, literally everyone at any age.","intro":"In Zorka.Agency, we believe that understanding the motives of an audience is the key to achieving any business goal. When it comes to the mobile gaming audience, knowing why people play will help create the most effective marketing campaigns.\r\nToday\u2019s article offers the latest stats on mobile gaming audiences: who they are, when and why they play mobile games. We\u2019ll also share some recommendations on how app developers and marketers could best reach this audience.","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile gaming audience in 2023: How to reach them and boost your sales? - Zorka.Agency<\/title>\n<meta name=\"description\" content=\"The mobile gaming audience is the largest one in the world, both men and women play games on smartphones, literally everyone at any age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zorka.agency\/blog\/mobile-gaming-audience-in-2022-how-to-reach-them-and-boost-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile gaming audience in 2023: How to reach them and boost your sales? 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