{"id":132,"date":"2019-11-18T10:19:00","date_gmt":"2019-11-18T10:19:00","guid":{"rendered":"https:\/\/zorka.agency\/?p=132"},"modified":"2021-05-11T12:08:05","modified_gmt":"2021-05-11T12:08:05","slug":"hidden-likes-on-instagram-what-do-we-think-about-it","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/hidden-likes-on-instagram-what-do-we-think-about-it\/","title":{"rendered":"Hidden likes on Instagram. What do we think about it?"},"content":{"rendered":"<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3><\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GfpK7HXCqpI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Have you seen that Instagram hides the likes?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p>Yeah, Instagram started hiding l<span id=\"rmm\">i<\/span>kes from April 2019 in Canada and slowly expanded to different countries. Right now, this trend is getting global: we do not see the number of likes on our Instagram anymore.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>And how do bloggers react?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p>The bloggers\u2019 reaction is kind of controversial. Some of them support it and think that the audience doesn\u2019t need to focus on public opinion but the content itself. The other part of bloggers is really negative. Experts say that it can hurt creators and influencers by reducing their activity. But I think that Instagram will adjust the mechanisms of placing a post to recommendations and it will be fine.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Are there any specific cases with the bloggers?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p>I think, the bloggers who are confident about what they do and are satisfied with the content they make \u2014 they support it. Kim Kardashian said that she doesn\u2019t need anyone to see how many likes her post gets. At the same time Nicki Minaj admitted \u201cOh, there is nothing to do on Instagram anymore. I\u2019m leaving.\u201d So, we\u2019ll see how it goes.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>And how it can change the workflow for us as an influencer marketing agency?<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p>So, we calculate the Key Performance Indicator based on ER as well. So, we\u2019ll need to request screenshots from bloggers that show how many likes they get. But the problem is that somebody can cheat and photoshop the numbers. That\u2019s why we need to be more cautious about data accuracy. We\u2019ll also need to take into consideration Discussion Rate: comments divided on the reach. I think this indicator will show the real number of engaged audience on the channel.<\/p>\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Last week Instagram announced that its test period of hiding likes expands to the rest of the world. Previously, likes have been removed just in several countries, including Australia, Brazil and Canada. We immediately noted that there was no number of likes in our Instagram profile, and asked Kristina Nikeenko, the Head of Influencer Marketing, to comment on this.<\/p>\n","protected":false},"author":1,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Instagram likes","_yoast_wpseo_metadesc":"Last week Instagram announced that its test period of hiding likes expands to the rest of the world.","intro":"Last week Instagram announced that its test period of hiding likes expands to the rest of the world. Previously, likes have been removed just in several countries, including Australia, Brazil and Canada. We immediately noted that there was no number of likes in our Instagram profile, and asked Kristina Nikeenko, the Head of Influencer Marketing, to comment on this.","footnotes":""},"categories":[1],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden likes on Instagram. What do we think about it? - Zorka.Agency<\/title>\n<meta name=\"description\" content=\"Last week Instagram announced that its test period of hiding likes expands to the rest of the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zorka.agency\/blog\/hidden-likes-on-instagram-what-do-we-think-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden likes on Instagram. 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