{"id":1464,"date":"2023-08-09T12:22:09","date_gmt":"2023-08-09T12:22:09","guid":{"rendered":"https:\/\/zorka.agency\/blog\/?p=1464"},"modified":"2023-08-10T12:06:09","modified_gmt":"2023-08-10T12:06:09","slug":"creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/","title":{"rendered":"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued)"},"content":{"rendered":"\n<p><a href=\"https:\/\/zorka-agency.medium.com\/?source=post_page-----90748aa45287--------------------------------\"><\/a><\/p>\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3><\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"3987\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">TikTok is buzzing: Activision Blizzard, an S&amp;P 500 video game publisher, has <a class=\"af lv\" href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:US:e4df3312-9d16-490c-bcee-a1d401944e08\" target=\"_blank\" rel=\"noopener ugc nofollow\">filed a lawsuit<\/a> against popular blogger Anthony Fantano. The case involves memes, pizzas, and a brand allegedly using a blogger\u2019s likeness to promote a product without his consent. If you\u2019re more accustomed to this format by now, here\u2019s a TikTok that <a class=\"af lv\" href=\"https:\/\/vt.tiktok.com\/ZSLQdCHY1\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">explains<\/a> the legal dispute.<\/p>\n<p id=\"8868\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">For those who prefer the traditional approach, we\u2019ll break it down step by step. This moment is also an excellent opportunity to discuss why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Activision vs. Anthony: What Happened<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"d3d3\" class=\"pw-post-body-paragraph kx ky fo kz b la ng lc ld le nh lg lh li ni lk ll lm nj lo lp lq nk ls lt lu fh bj\" data-selectable-paragraph=\"\">Let\u2019s first arrange the events and content in chronological order:<\/p>\n<ul class=\"\">\n<li id=\"6161\" class=\"kx ky fo kz b la lb lc ld le lf lg lh nl lj lk ll nm ln lo lp nn lr ls lt lu no np nq bj\" data-selectable-paragraph=\"\">In 2021, a pizzeria\u2019s account <a class=\"af lv\" href=\"https:\/\/www.tiktok.com\/@realestateandpizza\/video\/6938898219963337990\" target=\"_blank\" rel=\"noopener ugc nofollow\">posted<\/a> a video featuring the continuous cutting of a pizza;<\/li>\n<li id=\"6415\" class=\"kx ky fo kz b la nr lc ld le ns lg lh nl nt lk ll nm nu lo lp nn nv ls lt lu no np nq bj\" data-selectable-paragraph=\"\">In the same year, Anthony Fantano, a popular music reviewer and content creator, <a class=\"af lv\" href=\"https:\/\/www.tiktok.com\/@theneedletok\/video\/6956034610174151941\" target=\"_blank\" rel=\"noopener ugc nofollow\">reacted<\/a> to the video on TikTok. The sound <a class=\"af lv\" href=\"https:\/\/knowyourmeme.com\/memes\/save-me-a-slice-its-enough-slices\" target=\"_blank\" rel=\"noopener ugc nofollow\">went viral<\/a>, giving rise to a multitude of <a class=\"af lv\" href=\"https:\/\/www.tiktok.com\/@chicagos.pizza.indy\/video\/7148608159999937834?q=its+enough+slices&amp;t=1690575735214\" target=\"_blank\" rel=\"noopener ugc nofollow\">similar videos<\/a> on the platform thereafter.<\/li>\n<li id=\"fe7d\" class=\"kx ky fo kz b la nr lc ld le ns lg lh nl nt lk ll nm nu lo lp nn nv ls lt lu no np nq bj\" data-selectable-paragraph=\"\">In 2023, Activision used the same sound in a TikTok (since deleted) to promote their game, Crash Bandicoot.<\/li>\n<li id=\"eeac\" class=\"kx ky fo kz b la nr lc ld le ns lg lh nl nt lk ll nm nu lo lp nn nv ls lt lu no np nq bj\" data-selectable-paragraph=\"\">Upon discovering this, the creator purportedly <a class=\"af lv\" href=\"https:\/\/www.axios.com\/2023\/07\/26\/activision-tiktok-anthony-fantano-slices-lawsuit\" target=\"_blank\" rel=\"noopener ugc nofollow\">issued a threat to sue<\/a> the developer, seeking a \u201csix-figure payment.\u201d<\/li>\n<li id=\"b599\" class=\"kx ky fo kz b la nr lc ld le ns lg lh nl nt lk ll nm nu lo lp nn nv ls lt lu no np nq bj\" data-selectable-paragraph=\"\">In response, the company filed a <a class=\"af lv\" href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:US:e4df3312-9d16-490c-bcee-a1d401944e08\" target=\"_blank\" rel=\"noopener ugc nofollow\">lawsuit<\/a> against the influencer, stating that their actions did not violate trademark and copyright laws, and that the creator\u2019s likeness wasn\u2019t used to promote a product.<\/li>\n<\/ul>\n<p id=\"80a9\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">Now that we\u2019ve covered the basics, let\u2019s delve into the heart of the matter: <strong class=\"kz fp\">What are the rules for companies using creators\u2019 and user-generated content? Can they do it? Should they pay for it? What are the benefits?<\/strong> With influencers ranging from A-list celebrities to overnight viral sensations, the answers to these questions vary.<\/p>\n<p id=\"8cba\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">One of the ways TikTok has changed the game is by enabling quick content creation using others\u2019 text, visuals, or audio. While reaction videos have long been a staple on YouTube, the ease of sharing reactions and <a class=\"af lv\" href=\"https:\/\/www.tiktok.com\/@sebbbuh\/video\/7231656905658174763?lang=en\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u2018duetting\u2019<\/a> with others is unprecedented, and the rules regarding authorship are often unclear. Does anyone actually <em class=\"nw\">own<\/em> memes?<\/p>\n<p id=\"49fa\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">Brands targeting Gen-Z and millennials, especially game developers, are acutely aware of this issue. In fact, mobile games piggybacking on existing intellectual properties have <a class=\"af lv\" href=\"https:\/\/www.tiktok.com\/@kn_reviews\/video\/7197099503684504838?lang=en\" target=\"_blank\" rel=\"noopener ugc nofollow\">become a meme<\/a> in themselves. For these companies, content creators and social media remain pivotal. While returns from influencer campaigns can be substantial, a misstep within the community can significantly damage a brand\u2019s reputation.<\/p>\n<p id=\"e032\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">Here are some points that brands should be cautious about when collaborating with influencers and leveraging their content for commercial purposes.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>Content Created by Influencers vs. Content Featuring Influencers<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"088e\" class=\"pw-post-body-paragraph kx ky fo kz b la ng lc ld le nh lg lh li ni lk ll lm nj lo lp lq nk ls lt lu fh bj\" data-selectable-paragraph=\"\">Let\u2019s differentiate between collaborating <em class=\"nw\">with<\/em> influencers and <em class=\"nw\">using<\/em> their content. Although the latter often stems from the former (brands purchase usage rights to content creators\u2019 reactions to their product), these two are distinct media channels.<\/p>\n<p id=\"d25d\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">Companies leverage an influencer\u2019s likeness to promote their products and achieve a more organic, higher-quality reach. Audiences are more inclined to not only try a product but also continue using it because they trust the individual endorsing it. This rationale underlies recent social media content, featuring \u201creal-life\u201d people \u201creviewing\u201d products. E-commerce, clothing, and mobile games are among the top categories employing this strategy.<\/p>\n<p id=\"e262\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">It\u2019s crucial to emphasize the disparity between ads <em class=\"nw\">featuring<\/em> bloggers and ads <em class=\"nw\">by<\/em> bloggers. Acquiring ad space from a content creator \u2014 such as a post mentioning your product or a dedicated video \u2014 does not automatically grant the right to later use the content in paid advertising. This necessitates an additional agreement and exclusive usage rights.<\/p>\n<p id=\"fecb\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">While including influencers in paid media is already regarded skeptically by some, using their content without approval is unequivocally problematic. The situation might be murky with user-generated content and viral memes with untraceable owners. However, if you know the person whose video or audio you intend to use, you must approach them first and do so correctly.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3>How to Properly Collaborate With Influencers<\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"0cd3\" class=\"pw-post-body-paragraph sw sx oy sy b sz ve tb tc td vf tf tg th vg tj tk tl vh tn to tp vi tr ts tt ji bj\" data-selectable-paragraph=\"\">At Zorka, we\u2019ve highlighted key points that brands should adhere to:<\/p>\n<p id=\"ce95\" class=\"pw-post-body-paragraph sw sx oy sy b sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp tq tr ts tt ji bj\" data-selectable-paragraph=\"\"><strong class=\"sy jk\">Agree on every piece of content produced.<\/strong> In addition to the actual ad, influencers can provide a significant amount of additional reach. They usually have a strong following on multiple social media channels, and reposting the content can attract more viewers. However, it\u2019s not guaranteed; if anything, creators typically attempt to draw less attention to videos with ads to avoid alienating their audience. If you want the blogger to repost your ad to generate more views, make sure to specify it in the brief and be prepared to review the associated costs.<\/p>\n<p id=\"34e1\" class=\"pw-post-body-paragraph sw sx oy sy b sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp tq tr ts tt ji bj\" data-selectable-paragraph=\"\"><strong class=\"sy jk\">Request ad content separately.<\/strong> As mentioned earlier, if you\u2019ve asked an influencer to review your product on their channel, you cannot use this content for paid ads without their explicit permission, and usually, an additional payment. If you intend to use a blogger\u2019s video for your paid media, it\u2019s advisable to request this specifically and add the purchase of exclusive rights to the contract.<\/p>\n<p id=\"8e45\" class=\"pw-post-body-paragraph sw sx oy sy b sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp tq tr ts tt ji bj\" data-selectable-paragraph=\"\"><strong class=\"sy jk\">Document all actions.<\/strong> A seemingly fundamental piece of advice that cannot be stressed enough: rely solely on written contracts and insertion orders, not verbal agreements. While campaign details may change, such as brand offers or influencer scheduling, the volume of content produced and the compensation offered should be clearly defined to prevent future conflicts.<\/p>\n    <\/div>\r\n<\/div>\r\n\n\n<div class=\"m-border-top block\">\r\n    <div class=\"block__col-1\">\r\n        <h3><\/h3>\r\n    <\/div>\r\n    <div class=\"block__col-2\">\r\n        <p id=\"c077\" class=\"pw-post-body-paragraph sw sx oy sy b sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp tq tr ts tt ji bj\" data-selectable-paragraph=\"\">To conclude, it\u2019s fitting to mention another lawsuit \u2014 this one initiated by a content creator. Mr. Beast, one of the world\u2019s most followed YouTubers, <a class=\"af kv\" href=\"https:\/\/www.theverge.com\/2023\/7\/31\/23814558\/mrbeast-sues-ghost-kitchen-partner-burger-virtual-dining-concepts\" target=\"_blank\" rel=\"noopener ugc nofollow\">sued<\/a> his food delivery partner for selling \u201cinedible\u201d burgers under his name. He claimed that this damaged his reputation. While bloggers branching out into branding and merchandise is not new, few are willing to associate themselves with subpar products. Successful influencers avoid low-quality ventures, even if they could bring in income.<\/p>\n<p id=\"8c3d\" class=\"pw-post-body-paragraph sw sx oy sy b sz ta tb tc td te tf tg th ti tj tk tl tm tn to tp tq tr ts tt ji bj\" data-selectable-paragraph=\"\">Together with similar cases, this illustrates the significant shift in dynamics between ad buyers and creators over recent years. Influencers have mastered the conversion of followers into an engaged audience, turning their digital presence into genuine media presence. Brands should start viewing them as equal partners rather than just marketing channels.<\/p>\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Influencer Collaborations","_yoast_wpseo_metadesc":"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly","intro":"<p id=\"261e\" class=\"pw-post-body-paragraph kx ky fo kz b la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu fh bj\" data-selectable-paragraph=\"\">Written by <a class=\"af lv\" href=\"https:\/\/www.linkedin.com\/in\/ilyalotarev\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Ilia<\/a>, Head of Strategy at <a class=\"af lv\" href=\"https:\/\/zorka.agency\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">Zorka.Agency<\/a><\/p>","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency<\/title>\n<meta name=\"description\" content=\"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency\" \/>\n<meta property=\"og:description\" content=\"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/\" \/>\n<meta property=\"og:site_name\" content=\"Zorka.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zorka.agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-09T12:22:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T12:06:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2023\/08\/Brands-vs-Creators-06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5334\" \/>\n\t<meta property=\"og:image:height\" content=\"3001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zorka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ZorkaAgency\" \/>\n<meta name=\"twitter:site\" content=\"@ZorkaAgency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zorka\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/\",\"url\":\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/\",\"name\":\"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency\",\"isPartOf\":{\"@id\":\"https:\/\/zorka.agency\/blog\/#website\"},\"datePublished\":\"2023-08-09T12:22:09+00:00\",\"dateModified\":\"2023-08-10T12:06:09+00:00\",\"author\":{\"@id\":\"https:\/\/zorka.agency\/blog\/#\/schema\/person\/b0a79e006ff673e12642a6b4e42e29f0\"},\"description\":\"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly\",\"breadcrumb\":{\"@id\":\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zorka.agency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zorka.agency\/blog\/#website\",\"url\":\"https:\/\/zorka.agency\/blog\/\",\"name\":\"Zorka.Agency\",\"description\":\"Digital Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zorka.agency\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zorka.agency\/blog\/#\/schema\/person\/b0a79e006ff673e12642a6b4e42e29f0\",\"name\":\"zorka\",\"sameAs\":[\"https:\/\/zorka.agency\"],\"url\":\"https:\/\/zorka.agency\/blog\/author\/zorka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency","description":"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/","og_locale":"en_US","og_type":"article","og_title":"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency","og_description":"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly","og_url":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/","og_site_name":"Zorka.Agency","article_publisher":"https:\/\/www.facebook.com\/zorka.agency","article_published_time":"2023-08-09T12:22:09+00:00","article_modified_time":"2023-08-10T12:06:09+00:00","og_image":[{"width":5334,"height":3001,"url":"https:\/\/zorka.agency\/blog\/wp-content\/uploads\/2023\/08\/Brands-vs-Creators-06.png","type":"image\/png"}],"author":"zorka","twitter_card":"summary_large_image","twitter_creator":"@ZorkaAgency","twitter_site":"@ZorkaAgency","twitter_misc":{"Written by":"zorka"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/","url":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/","name":"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued) - Zorka.Agency","isPartOf":{"@id":"https:\/\/zorka.agency\/blog\/#website"},"datePublished":"2023-08-09T12:22:09+00:00","dateModified":"2023-08-10T12:06:09+00:00","author":{"@id":"https:\/\/zorka.agency\/blog\/#\/schema\/person\/b0a79e006ff673e12642a6b4e42e29f0"},"description":"Why brands \u2014 especially game developers \u2014 benefit from collaborating with content creators and how to do it correctly","breadcrumb":{"@id":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zorka.agency\/blog\/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zorka.agency\/blog\/"},{"@type":"ListItem","position":2,"name":"Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued)"}]},{"@type":"WebSite","@id":"https:\/\/zorka.agency\/blog\/#website","url":"https:\/\/zorka.agency\/blog\/","name":"Zorka.Agency","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zorka.agency\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zorka.agency\/blog\/#\/schema\/person\/b0a79e006ff673e12642a6b4e42e29f0","name":"zorka","sameAs":["https:\/\/zorka.agency"],"url":"https:\/\/zorka.agency\/blog\/author\/zorka\/"}]}},"_links":{"self":[{"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/posts\/1464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/comments?post=1464"}],"version-history":[{"count":4,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/posts\/1464\/revisions"}],"predecessor-version":[{"id":1469,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/posts\/1464\/revisions\/1469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/media\/1467"}],"wp:attachment":[{"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/media?parent=1464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/categories?post=1464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zorka.agency\/blog\/wp-json\/wp\/v2\/tags?post=1464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}