{"id":191,"date":"2020-07-28T12:52:00","date_gmt":"2020-07-28T12:52:00","guid":{"rendered":"https:\/\/zorka.agency\/?p=191"},"modified":"2021-05-11T11:58:23","modified_gmt":"2021-05-11T11:58:23","slug":"oli-davis-small-talk-on-working-with-agencies-advertisers","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/oli-davis-small-talk-on-working-with-agencies-advertisers\/","title":{"rendered":"Oli Davis. Small talk on working with agencies & advertisers"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n
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How do you choose which agency to collaborate or not?<\/h3>\r\n <\/div>\r\n
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Not really. We do get a\u00a0<\/span>lot of incoming emails and inquiries. And I always check out the agency before agreeing to something or taking those conversations further. We get a lot of inquiries from people with just Gmail addresses or websites that don\u2019t seem to be of\u00a0<\/strong>a certain level. So, we do prioritize replying to agencies that look quite professional because that indicates that they\u2019ll be easier to deal with.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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What might a blogger not like about working with an agency?<\/h3>\r\n <\/div>\r\n
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A blogger working with an agency could have a push-back against the creative brief that\u2019s given to them. They’re often a lot of points in the brief to hit, and we always say 45 seconds to a minute is an integration length. But there\u2019s so much stuff to talk about in the briefs that this can often go to 1.25, 1.30. We do that because, you know, we want to satisfy the client. But at the same time that isn\u2019t the best viewer experience, I think. It\u2019ll actually be counterproductive for that to be the case.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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How do you find advertisers?<\/h3>\r\n <\/div>\r\n
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In general, we\u2019ve been quite lucky. It\u2019s always very easy to work with agencies. I\u2019d say agencies are actually easier to work with than directly with the clients. When we worked directly with people they\u2019re just not as organized. And that does really create a bottleneck for the whole process.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Do you work with a manager or on your own?<\/h3>\r\n <\/div>\r\n
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We\u2019ve tried both. We started off just on our own. Last year we got in a head of brand partnerships for our companies because we\u2019ve not just WrestleTalk to run and that was ok. But we realized that we\u2019re not big enough to have someone solely dedicated to that. And they got in a few bits of extra business but that is mostly just incoming stuff that we could have\u00a0<\/strong>filled in ourselves. So, we\u2019re back on our own now.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Do you make creatives by yourself? How long does it take you to do this?<\/h3>\r\n <\/div>\r\n
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I come up with all the sponsorship spots currently. We\u2019re a team of five or six, we\u2019ve had a lot of creatives this month. So I\u2019d probably start to delegate those tasks to other people in the team. How long it takes\u2026 It\u2019s difficult to say. Because coming up with an idea, if the client wants an idea that is a little sketch or something, can take just a couple of days of background thinking. But once that\u2019s in place, it\u2019s a full day of production in terms of writing, shooting, editing. But when we speak about more standard integrations, where we just put them as a quick bit in the rest of the news \u2014 like for RAID, cause we\u2019ve worked with RAID a few times now, \u2014 we roughly know what the client wants and it\u2019s very easy to turn that around. That probably top to bottom takes about half a day, three-quarters of the day.<\/p>\n

\"@WrestleTalk\"

@WrestleTalk<\/p><\/div>\n

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What creative formats are the most popular among subscribers?<\/h3>\r\n <\/div>\r\n
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WrestleTalk News<\/a>\u00a0is the most popular series we have that gets the most views, I suppose. But we also have the\u00a0WrestleTalk Podcast<\/a>\u00a0which has a lower number of views but because it\u2019s a longer show. That gets a more dedicated kind of fans. We found that those bits sponsored in the WrestleTalk Podcast can actually be more effective for clients than the WrestleTalk News just because of the type of viewer it\u2019s reaching.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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How does your audience react to advertising?<\/h3>\r\n <\/div>\r\n
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It depends. We\u2019re very careful now. You have to put a lot of thought into each advert so it shows it\u2019s not just a cash grab. Because the viewer wants to feel valued. And I think we\u2019ve got it to a point now when we run an integration in our episodes a lot of feedback is \u201dWrestleTalk have to do these things for the money\u201d which is, you know, a nicer way of saying \u201cWrestleTalk is sold out\u201d. Going by the thumbs up-thumbs down, we probably have a ratio at anything with an integration on gets a 95% thumbs up-thumbs down ratio. Whereas stuff without is usually 97% and above.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Do you have any top advertisers you would love to work with?<\/h3>\r\n <\/div>\r\n
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Well, I\u2019m a big film nerd.\u00a0<\/strong>I would like to work with some movie integrations. We never really get anything from Marvel or DC or any of the big blockbusters. I think we\u2019re quite well placed with our audience (97% male 18\u201345) to reach the people they want. But we never really get those opportunities which is a shame. So, I guess movies, TV, that sort of stuff.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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What determines the cost of an advertising post?<\/h3>\r\n <\/div>\r\n
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We\u2019ve got a little formula where it\u2019s the amount of how much it\u2019ll cost which is, you know, in-house, sort of a flat fee. Then we figure out how many views it\u2019s gonna get. And then we charge a premium on top of that. So it\u2019s kinda 3 points to work-out on cost. Now we\u2019ve done so many posts and kind of standardized the amount 2.500$-2.600$, around that.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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More often advertisers apply directly or through agencies?<\/h3>\r\n <\/div>\r\n
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It\u2019s really a mixture. We\u2019ve probably get 50\/50: people who contact us directly and those who come through agencies.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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Which influencers do you personally follow?<\/h3>\r\n <\/div>\r\n
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I\u2019m not a Big Internet Guy. I don\u2019t really follow many influencers. So I can\u2019t answer that. I don\u2019t even have Instagram installed on my phone. But I technically own a digital media company. I\u2019m gonna go extinct.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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What kind of content are you interested in following on social networks?<\/h3>\r\n <\/div>\r\n
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Wrestling obviously, movies, comic books stuff, a lot of news current affairs, Tech Industry stuff.<\/p>\n

Subscribe and watch the full Zorka.Comments episodes now:
\nQ&A with a blogger | Oli Davis<\/a><\/p>\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

What influencers think of collaboration with agencies and advertisers? Let\u2019s find out.<\/p>\n","protected":false},"author":1,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"influencer marketing","_yoast_wpseo_metadesc":"What influencers think of collaboration with agencies and advertisers? Let\u2019s find out.","intro":"Last year,\u00a0Zorka.Agency <\/a>\u2014 a Digital Marketing Agency \u2014 launched a new project Zorka.Comments. The video series captures emerging insights into the question \u201cWhat is Influencer Marking and how does it work?\u201d. Here, we catch a flashback on our conversation with Oli Davis from\u00a0WrestleTalk<\/a>\u00a0YouTube-channel.","footnotes":""},"categories":[1],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nOli Davis. 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