{"id":922,"date":"2022-04-29T10:15:33","date_gmt":"2022-04-29T10:15:33","guid":{"rendered":"https:\/\/zorka.agency\/?p=922"},"modified":"2022-05-20T08:25:18","modified_gmt":"2022-05-20T08:25:18","slug":"zorka-agency-case-study-boosting-pharmacy-sales-with-mobile-app","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/zorka-agency-case-study-boosting-pharmacy-sales-with-mobile-app\/","title":{"rendered":"Case Study: Boosting Pharmacy Sales with Mobile App"},"content":{"rendered":"
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About the Project<\/h3>\r\n <\/div>\r\n
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Here, we will talk about a wide network of pharmacies that has its own iOS and Android mobile applications. The apps have been on the market for a while, and the client is well aware of the ecosystem of purchasing traffic and attracting customers.<\/p>\n

Despite the coronavirus pandemic that drastically accelerated the growth of the online pharmaceutical market, Zorka.Agency<\/a> was tasked with increasing the number of in-app sales.<\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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KPIs and Objectives<\/h3>\r\n <\/div>\r\n
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Since the app had been in the stores for several years, the client\u2019s in-house team had already used all the basic user acquisition mechanics, including classic traffic sources like Meta, Instagram and Google. Besides, several other agencies were working on the promotion of the app in parallel with the client\u2019s in-house team.<\/p>\n

Zorka.Agency<\/a> was tasked with finding traffic sources that would further increase client\u2019s orders and had not yet been tested. Given that the client was well versed in user acquisition, understood their sales funnel and economic model well, we had very clear KPIs:<\/p>\n