{"id":993,"date":"2022-06-10T07:20:32","date_gmt":"2022-06-10T07:20:32","guid":{"rendered":"https:\/\/zorka.agency\/?p=993"},"modified":"2022-06-15T07:37:12","modified_gmt":"2022-06-15T07:37:12","slug":"boosting-e-commerce-sales-when-traffic-sources-seem-to-run-dry","status":"publish","type":"post","link":"https:\/\/zorka.agency\/blog\/boosting-e-commerce-sales-when-traffic-sources-seem-to-run-dry\/","title":{"rendered":"Boosting e-Commerce sales when traffic sources seem to run dry"},"content":{"rendered":"
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E-commerce is a steadily growing industry. The pandemic and global lockdown have just contributed to its hypergrowth. Brands are competing for every customer they can get. As a result, advertisers are desperate to look for new traffic sources. There is a new digital marketing tool on the horizon. OEM is a modern solution which ultimately has a fantastic advertising potential.<\/span><\/p>\n

Learn more about the collaboration of Zorka.Agency and one of the largest retail chains in Germany that had OEM traffic sources at its core, and why you should keep OEMs on your radar.<\/span><\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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e-Commerce in Germany<\/h3>\r\n <\/div>\r\n
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Germany is <\/span>the fifth largest market<\/span><\/a> for eCommerce with a revenue of US$109 billion in 2021, placing it ahead of South Korea and behind the United Kingdom.<\/span><\/p>\n

With an increase of 14%, the German eCommerce market contributed to the worldwide growth rate of 29% in 2021. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development.<\/span><\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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About<\/h3>\r\n <\/div>\r\n
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Zorka.Agency was working with a client from Germany \u2013 one of the biggest grocery retailers in Germany.\u00a0 It has the biggest number of stores in the country and dominates in all the regions. With an established presence in the market, the retailer had already been using digital marketing tools as a part of their marketing strategy. So digital advertising wasn\u2019t anything new for the brand. Zorka.Agency had to come up with an ingenious idea of how to get new customers through the brand\u2019s mobile app. The challenge was to avoid the traffic sources that the client\u2019s in-house media buying team was using at the time.\u00a0\u00a0<\/span><\/p>\n

\u201cWe have been keeping an eye on the OEM market since 2020. Even then, it seemed to have a great advertising potential and, most importantly, it was growing. As we are in a constant search of new traffic sources and ways to optimize ongoing ad campaigns, my team runs thousands of A\/B tests to offer the best performing solutions to our clients. With this approach, we have been successfully scaling ad campaigns and growing our performance marketing expertise. This time we set up the ad campaigns for the client around OEM traffic sources.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

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Karina Vasyukevich, Head of UA, Zorka.Agency<\/span><\/p><\/blockquote>\n

Let\u2019s focus on how to use OEM for your ad campaigns and why this case was a great success for our client.<\/span><\/p>\n <\/div>\r\n<\/div>\r\n\n\n

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OEM traffic sources<\/h3>\r\n <\/div>\r\n
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OEM (original equipment manufacturer) sources are platforms that generate traffic inside the customized operating system of a mobile device. For example, ads pop up in service apps like Weather. These ads may look like recommendations from a manufacturer and appear in other apps on the device.<\/span><\/p>\n

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Appnext recommended native ads examples<\/p><\/div>\n <\/div>\r\n<\/div>\r\n\n\n

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Challenge and KPIs<\/h3>\r\n <\/div>\r\n
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Before we dive deeper into KPIs, we want you to remember that the client\u2019s mobile app was in the market for a couple of years, and all the standard performance marketing tools were extensively used by the client\u2019s in-house marketing team. On top of that, several other agencies were helping with the promotion.<\/span><\/p>\n

Zorka.Agency was tasked with finding new traffic sources that could be used to generate extra orders for the client. All the campaigns were to meet the set KPIs. Our team faced an extra challenge. All the traffic sources that the client’s team had already tested and used were banned. That does sound like a pretty unconventional task, doesn\u2019t it?\u00a0<\/span><\/p>\n

So, in this case the following KPIs were set:<\/span><\/p>\n