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Cases

Client
Product
Wargaming
World of Tanks
World of Tanks
Goals
To attract new players to the game
Services
Influencer Marketing
Platforms
YouTube
Gameloft
War Planet
War Planet
Goals
To attract new players users to the game
Services
Influencer Marketing
Platforms
YouTube
Geo
Russia & CIS
Results
700K+ views, ER 11%
Description
During the video, the blogger made a tank diorama from scratch. This tank diorama really exists in the game War Planet Online, so ad was smoothly integrated into the video. As a result, blogger suggested to his subscribers to download the game, leave the in-game ID in the comments and in a random way choose the winner.
My.Games
Hustle Castle
Hustle Castle
Goals
To attract new paying users to the game
Services
Influencer Marketing
Platforms
YouTube
Geo
Japan
Results
New players attracted
Description
2 Japanese channels were selected for the campaign, the format was a dedicated video, one of talents, テイコウペンギン has made the video in the form of an animated role-play sketch. The second channel ましゅるむ, has made a detailed game review and highlighted the most attractive and fun features of the game.
AliExpress
Trivia
Trivia
Goals
To attract new paying users to the game
Services
Influencer Marketing
Platforms
YouTube
Geo
Spain, Latin America
Results
8M+ views, 65K clicks
Description
6 of 20 vloggers involved in the campaign were to go to Madrid to take part in a live event as its hosts (presenting questions in Trivia). Famous cooking vlogger Cocina del Pirata was among these lucky influencers.
Azur Games
Infinity Ops: Online FPS
Infinity Ops: Online FPS
Goals
To ensure the maximum number of pre-registrations by the release day
Services
Influencer Marketing
Platforms
YouTube
Geo
Worldwide
Results
1.3M pre-registrations, 32,5% CR
Description
Zorka.Agency conducted an experimental pre-release influencer campaign, and the relevant opinion leaders helped not only to achieve the goals, but also to exceed the initial plan.
Gamevil
Talion
Talion
Goals
Acquire a target number of pre-registrations during the first stage of the campaign and achieve a target number of qualified installs at stage two.
Services
User Acquisition, Influencer Marketing
Platforms
YouTube, myTarget, Target VK
Geo
Russia
Results
During the advertising campaign Talion became the #1 RPG in Russia
Description
On the one hand, influencer marketing increases the audience’s loyalty and gives the opportunity to provide users with a detailed product overview. On the other hand, performance marketing delivers narrow targeting and works well with influencers. This synergy creates a viral effect that improves the overall result.
inDriver
inDriver
inDriver
Goals
The percentage of unique registered users who made order is not less than 90.
Services
User Acquisition
Platforms
Facebook, Google AdWords, myTarget
Geo
Russia
Results
122K installs, 91,3% CR
Description
Don't be afraid to spend more. CPI rates vary depending on the region. By choosing higher rates, it becomes possible to get a larger percentage of a quality audience. As a result, the ROI of campaigns can increase dramatically.
Plarium
Vikings: War of Clans
Vikings: War of Clans
Goals
To attract new users to the game and increase players’ engagement
Services
Autofunnels, Influencer Marketing
Platforms
YouTube, Messengers
Geo
Russia & CIS
Results
This way of communication increased the number of paying users and decreased the cost per install indicator. The first day retention rate also increased considerably
Description
Conventional mechanics don’t work that well anymore, so we decided to integrate automatic sales funnels into the influencer marketing campaign. Together with the classic App Stores links that bloggers post under their videos, they invited their audience to subscribe to chatbots.
Youzo Interactive
League of Angels
League of Angels
Goals
To attract new users to the game
Services
User Acquisition
Platforms
DSP, myTarget, Cheetah Mobile
Geo
Russia & CIS
Results
77K installs
Description
Cross-channel advertising campaigns were run.
Jiji.ng
Jiji.ng
Jiji.ng
Goals
To attract new users to the app with CR Day 7 55%+
Services
User Acquisition
Platforms
DSP
Geo
Nigeria
Results
12K installs, CR Day 7 62%
Description
Facebook, Instagram, Google AdWords, incentive, and adult traffic were not allowed. DSP platforms were defined as major sources for this campaign.
Galaxy Chat
Galaxy Chat
Galaxy Chat
Goals
To attract new users to the app and increase a retention rate
Services
User Acquisition
Platforms
In-app, Facebook, myTarget, Google, TikTok
Geo
Russia, India
Results
1M installs
Description
According to the audience difference, we used two payment models: CPI for Russia and CPA (registration) for India. Thanks to the multi-channel approach and flexible payment settings, we got great results and an advertiser's satisfaction.
Raiffeisen Bank
Raiffeisen Bank
Raiffeisen Bank
Goals
To attract new bank clients through the application. To increase new product brand awareness, increase the number of card orders from the application.
Services
ASO
Platforms
App Store, Google Play
Geo
Russia
Results
CR increased, Organic trafffic increased
Description
We optimized texts and keywords as well as created several approaches for screenshots to get the most of the interaction with a target audience. That allowed us to do tests and choose the best-performing hypothesis