# Zorka.Agency — full reference

> Zorka.Agency is the top influencer marketing agency for games — paid social, UGC & creative production, strategy & analytics for AAA studios and gaming brands worldwide.

Zorka.Agency is an influencer marketing agency for video games, founded in 2014 and operating worldwide across mobile, PC and console.

## Agency facts

- **Founded:** 2014
- **Marketing budget managed:** $400M+
- **In-house specialists:** 80
- **Creator network:** 850K creators
- **Studios served:** 40+
- **Languages shipped in:** 14
- **Social platforms covered:** 6

### Campaigns delivered by region

- North America: 2,125 campaigns
- Europe: 1,850 campaigns
- Latin America: 1,100 campaigns
- CIS: 980 campaigns
- MENA: 890 campaigns
- Asia Pacific: 640 campaigns

## Services

### Influencer Marketing
- URL: https://zorka.agency/services/influencer-marketing
- End-to-end creator campaigns for games — sourcing, concepting, activation, 24/7 management and reporting, across a network of 850K creators.

### eSport Campaigns
- URL: https://zorka.agency/services/esports-influencer-marketing
- Creator and streamer campaigns aimed at competitive-game audiences — Twitch activations, moment marketing around majors, pro-player content deals. We do not produce tournaments, broker team sponsorship or manage player talent.

### Paid Social
- URL: https://zorka.agency/services/paid-social
- Creator content turned into scalable performance media across Meta, TikTok, YouTube and Google — boosted, attributed and optimised end to end.

### UGC & Creative Production
- URL: https://zorka.agency/services/ugc-creative-production
- Creative built per platform and per market rather than one asset repurposed everywhere.

### Strategy & Analytics
- URL: https://zorka.agency/services/strategy-analytics
- Market and audience research, omnichannel strategy, ROI forecasting and post-campaign analysis before media goes live.

### Performance Marketing
- URL: https://zorka.agency/services/performance-marketing
- User acquisition and growth for apps and games, measured on incrementality rather than last click.

## Self-serve platform

- [Zorka.Creators](https://creators.zorka.agency): Zorka.Agency's self-serve platform — book YouTube creators proven on Zorka game campaigns, prices after a free sign-up, no minimum spend. Inquiries under $15K are routed there rather than to the agency team. Details: https://creators.zorka.agency/llms.txt

## Flagship partnerships

- **Plarium:** 10+ year partnership. 20K+ creators activated, 7B+ aggregate views, 30K+ releases shipped.
- **Scopely:** Tier-1 launches across Marvel, Monopoly and Star Trek IPs. 40M+ aggregate views at a $25 average CPM.
- **Krafton:** Brand activations around the PUBG franchise. 25M campaign views, 6.25% engagement rate, 4x lower CPA, +5% search lift.

## Reviews

Zorka.Agency is rated 4.9 out of 5 on Clutch from 34 brand reviews and 5.0 out of 5 on Google from 24 creator reviews, as of October 2026.

### Brands, on Clutch

Profile: https://clutch.co/profile/zorkaagency — 4.9/5 from 34 reviews (October 2026).

- "Their ability to balance creativity with data-driven decision-making stood out." — Product Marketing Manager, Krafton (Gaming, Netherlands), 5/5
- "The level of service they provide is unparalleled." — Influencer Account Manager, Plarium (Gaming, Israel), 5/5
- "It's great to have a team dedicated and responsive on Slack." — Marketing Manager, Rovio Entertainment (Gaming, Finland), 4.5/5
- "Their cooperation, willingness to help and support for our needs were impressive." — Head of Marketing, JustDice (Advertising & Marketing, Germany), 4.5/5

### Creators, on Google

Profile: https://www.google.com/search?kgmid=/g/11c6_9yql0&q=Zorka.Agency — 5.0/5 from 24 creator reviews (October 2026). Reviews attributed to the creator's channel; subscriber counts as of 2026-10-08.

- "They understood our channel and audience, gave us creative freedom with the integrations, and handled scheduling and approvals quickly. Payments were always on time. A reliable partner for creators." — [어퍼컷Tube](https://www.youtube.com/@%EC%96%B4%ED%8D%BC%EC%BB%B7), YouTube channel, 1.59M subscribers
- "I've been working with this agency for the past 2 years on Raid: Shadow Legends, and I've had a really good experience so far. Most importantly, I've had complete freedom of speech on the game I advertised …" — [RaidNinja](https://www.youtube.com/@raidninjaa), YouTube channel, 57.8K subscribers
- "Reliable agency. Fast answers, fast payment. 100% trustworthy." — [Batailles de France](https://www.youtube.com/@BataillesdeFrance), YouTube channel, 267K subscribers
- "I've worked with Zorka for many years, and they've consistently been one of the easiest agencies to work with. Communication is always clear and professional, payments have been handled smoothly, and the team is very respectful of my content and workflow as a creator." — [Body Those Fools](https://www.youtube.com/@BodyThoseFools), YouTube channel, 24K subscribers
- "I love working with this company. Can't wait to collaborate again." — [NemRaps](https://www.youtube.com/@NemRaps), YouTube channel, 457K subscribers
- "Great agency to work with as a channel owner. They are true professionals, reliable, and make YouTube brand collaborations run very smoothly." — [Tekkan](https://www.youtube.com/@TekkanMobile), YouTube channel, 181K subscribers
- "I've worked with Zorka on many different campaigns & they are truly amazing! I never have any issues regarding payments & they always are fast getting back to my emails, even on weekends!" — [Dumpster diving momma of 2](https://www.youtube.com/@DumpsterDivingMommaof2), YouTube channel, 106K subscribers
- "I've worked with Zorka a couple of times over the last couple of years and they have been amazing! I look forward to working with them each time :)" — [Mollie Westbrook](https://www.youtube.com/@MollieWestbrook), YouTube channel, 151K subscribers
- "Professional ppl, will collab again." — [YDCB Games](https://www.youtube.com/@YDCB), YouTube channel, 240K subscribers
- "I have worked with Zorka for a few sponsorships now and they are very accommodating and professional. They respond quickly to communication and were very good partners." — [Mister E.](https://www.youtube.com/@MisterEtide), YouTube channel, 61K subscribers
- "The team was highly professional, and communication was clear throughout the entire process—from drafting the script to the final video release. Everything was handled smoothly and efficiently. Highly recommend them to any content creator looking for a reliable agency partner!" — [NEPMINJOONG](https://www.youtube.com/@nepminjoong), YouTube channel, 15.2K subscribers
- "It's been a pleasure working with Zorka.Agency. A special thanks to my contact, Maryia Stasenko, who has always been incredibly patient when communicating with me." — [SoBaDRush](https://www.youtube.com/@SoBaDRush0101), YouTube channel, 72.3K subscribers
- "I worked with them and everything was smooth and good :)" — [Th3Antonio](https://www.youtube.com/@Th3Antonio), YouTube channel, 68.6K subscribers
- "I haven't got a bad word to say in all honesty … Pleasure to work with and would do again if the opportunity came around." — [Kinggrave](https://www.youtube.com/@Kinggrave), YouTube channel, 31.6K subscribers
- "They always have campaigns available, communication is clear and straightforward, and the team is an absolute pleasure to collaborate with." — Rhaissa Lombardi, Talent manager

## Clients

Krafton, Tencent, Plarium, Scopely, ByteDance, Lilith Games, NetEase Games, Garena, Wargaming, Blizzard Entertainment, InnoGames, Nexters, Candivore, IGG, G-bits, GOAT Games, Almedia, FuturePlay, Playstudios.

## Case studies (43)

### Hotta Studio — Neverness to Everness
- URL: https://zorka.agency/case-studies/neverness-to-everness
- Vertical: Multiplatform · Open-World RPG
- Services: influencer-marketing
- Regions: US, DE, FR
- Platforms: YouTube, Twitch, TikTok
- Formats: Integrations, Livestreams, Short-form
- Goal: Launch loud and launch fast — drive awareness and installs across the US, Germany and France with the full rollout landing inside a week.
- Results: 4M+ views, 14K avg CCV on Twitch, 3 markets, ~1 week full rollout
- Notes: Staged by creator category — gacha specialists pre-release, multigaming, anime and entertainment creators at release.

### Plarium — Raid: Shadow Legends × BERNTH
- URL: https://zorka.agency/case-studies/bernth-riff-challenge
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations, Challenge, Giveaway
- Goal: Turn the Raid: Shadow Legends soundtrack into a track built to go viral — and close the gap between loving a song and installing the game.
- Results: 141K+ views on YouTube, 4% ER, 1-of-1 signed Ibanez, 2-in-1 music + in-game task
- Notes: The creative fit and the engagement held. The in-game requirement — reaching Bronze III in Classic Arena — is the variable to optimise next time.

### InnoGames — Heroes of History
- URL: https://zorka.agency/case-studies/heroes-of-history
- Vertical: Mobile · Strategy
- Services: influencer-marketing, paid-social
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations, Livestreams
- Goal: Build a performance-first influencer strategy that maximizes installs and ROI while turning the channel into a scalable growth engine.
- Results: 6.5M+ views, 30%+ conversion rate, 90+ creators, ×4 higher CTR
- Notes: Audience: men 25+ (core 35+). Non-gaming creators drove incremental performance; YouTube Livestreams hit up to ×4 CTR.

### Scopely — Marvel Strike Force
- URL: https://zorka.agency/case-studies/marvel-strike-force
- Vertical: Mobile · RPG
- Services: influencer-marketing
- Regions: NA
- Platforms: YouTube, TikTok, YouTube Live
- Formats: Integrations, Dedicated
- Goal: Performance-oriented campaign across Gaming, Entertainment, Movies, DIY, Music
- Results: 10M views, 70 influencers, NA geo, Brand-safe content
- Notes: Franchise brand-safety: 5–7 day approval window for all assets

### Scopely — Monopoly GO
- URL: https://zorka.agency/case-studies/monopoly-go
- Vertical: Mobile · Casual
- Services: influencer-marketing, paid-social
- Regions: Tier 1
- Platforms: YouTube, TikTok, X, Instagram
- Formats: Integrations
- Goal: Tier-1 IM launch with female-leaning Entertainment/Movies/Gaming/Reactions audience
- Results: $25 avg CPM, 6M views, Tier 1 geo, High engagement

### G-Bits — Overmortal
- URL: https://zorka.agency/case-studies/overmortal
- Vertical: Mobile · Text-Idle RPG
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, TikTok
- Formats: Integrations, Dedicated
- Goal: Brand awareness + promote Chinese culture among English-speaking audience
- Results: 200K views, $25 avg CPM, 13% ER
- Notes: KOL focus: Culture, Chinese myths, traditional-instrument music channels

### Tuyoo Games — Fishing Master
- URL: https://zorka.agency/case-studies/fishing-master
- Vertical: Mobile · Casual
- Services: influencer-marketing, paid-social
- Regions: US
- Platforms: TikTok
- Formats: Video Post, Anchor Link
- Goal: Drive new installs and raise awareness in US at launch
- Results: Positive ROI
- Notes: Pure TikTok push using anchor links — pairs well with Spark Ads narrative

### PlayStudios — Ambassadors of Luck
- URL: https://zorka.agency/case-studies/ambassadors-of-luck
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube, Instagram, Offline, Live Streams
- Formats: Integrations, Ambassadors, Dedicated
- Goal: $1M Bahamas giveaway built around ambassadors and creators
- Results: 9K new users, 70 releases, 5M impressions, 6 ambassadors

### Gameforge — Aion Classic
- URL: https://zorka.agency/case-studies/aion-classic
- Vertical: PC · MMORPG
- Services: influencer-marketing
- Regions: Europe (DE/PL/GR/RO)
- Platforms: YouTube
- Formats: Integrations
- Goal: Bring back old players + attract new in untapped EU territories
- Results: $20 avg CPM, KPI reached
- Notes: Niche MMORPG-coverage channels — long-tail discovery

### My.Games — Hawked
- URL: https://zorka.agency/case-studies/hawked
- Vertical: PC · F2P Shooter
- Services: paid-social
- Regions: US
- Platforms: YouTube
- Formats: Integrations
- Goal: Performance + brand awareness at F2P launch in the US
- Results: $29 avg CPM (incl IP), 8% ER, Top F2P FPS XBOX/Steam, Extra mentions
- Notes: $29 CPM includes paid usage rights

### Wargaming — WoW & WoT
- URL: https://zorka.agency/case-studies/wow-wot-worldwide-promo
- Vertical: PC · Vehicles
- Services: influencer-marketing
- Regions: Tier 1, MENA, EU, Asia
- Platforms: YouTube, Live Streams
- Formats: Dedicated, Integrations, Live Streams
- Goal: Performance-driven worldwide promo with bonus pack hook
- Results: 150+ releases
- Notes: Adult male audience, high-ER channels + livestream tips/commentary

### Long Tale Games — Life is Feudal: MMO
- URL: https://zorka.agency/case-studies/life-is-feudal-mmo
- Vertical: PC · Hardcore Sandbox RPG
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube, Twitch
- Formats: Integrations, Streams, Extra Mentions
- Goal: Highlight Steam return + attract new subs to a hardcore subscription MMO
- Results: NDA metrics
- Notes: Competitor-niche channel strategy due to subscription model

### Plarium — Raid: Shadow Legends — Twitch Extension
- URL: https://zorka.agency/case-studies/twitch-extension-raid
- Vertical: PC · RPG
- Services: creative
- Regions: US
- Platforms: Twitch
- Formats: Extension, Giveaway
- Goal: Custom Twitch extension with leaderboard + legal giveaway in the US
- Results: 
- Notes: End-to-end build: design + dev + legal giveaway

### ByteDance — Dragonheir: Silent Gods
- URL: https://zorka.agency/case-studies/dragonheir-silent-gods
- Vertical: Mobile · Western RPG
- Services: influencer-marketing, paid-social
- Regions: US, DE, FR
- Platforms: YouTube, Twitch
- Formats: Integrations, Streams, Extra Post
- Goal: Cross-platform launch on YouTube + Twitch (paid and organic)
- Results: 190 YouTube releases, 50 Twitch streamers
- Notes: TCG fans + Western RPG/DnD + Game Entertainment clusters

### Garena — Black Clover: Rise of the Wizard King
- URL: https://zorka.agency/case-studies/black-clover-wizard-king
- Vertical: Mobile · Anime
- Services: influencer-marketing
- Regions: DE, FR
- Platforms: YouTube
- Formats: Dedicated, Integrations
- Goal: Pre-registration and launch campaign in Germany and France
- Results: 7M views, 9% ER, Positive feedback
- Notes: Three influencer clusters: Anime/Animation, Anime games, Entertainment

### Krafton — PUBG: Battlegrounds
- URL: https://zorka.agency/case-studies/pubg-battlegrounds
- Vertical: PC · Battle Royale
- Services: paid-social
- Regions: Tier 1
- Platforms: Search, Display, Social
- Formats: Performance Media
- Goal: Drive search + conversions through paid social + UA
- Results: +407% conversion boost, ×4 lower CPA, ×1.7 higher CR, +5% search lift
- Notes: No video available — pure media buying numbers

### NetEase — Lord of the Rings
- URL: https://zorka.agency/case-studies/lord-of-the-rings
- Vertical: Mobile · Fantasy
- Services: influencer-marketing, creative
- Regions: US, DE, FR
- Platforms: YouTube
- Formats: Dedicated
- Goal: Creative campaign with custom videos by influencers
- Results: 2M views, Positive feedback
- Notes: Each blogger produced bespoke creative — drawings, sculptures, sound design

### Tencent — PUBG Mobile
- URL: https://zorka.agency/case-studies/pubg-mobile
- Vertical: Mobile · Battle Royale
- Services: influencer-marketing
- Regions: Tier 1, Europe, Asia, MENA
- Platforms: YouTube, TikTok, X, Meta, Live Streams
- Formats: Integrations, Live Streams, Shorts, Social Posts
- Goal: Brand awareness around brand collaborations (Tesla, LFC, Baby Shark, Bugatti, Aston Martin)
- Results: 31M views, 9% ER, Positive feedback
- Notes: Mode highlights + brand collab cross-promo

### Plarium — Raid: Shadow Legends
- URL: https://zorka.agency/case-studies/raid-shadow-legends
- Vertical: Multi · RPG
- Services: influencer-marketing
- Regions: Tier 1, Europe, Asia, MENA
- Platforms: YouTube, Twitch, X, Meta, Offline
- Formats: Dedicated, Live Streams, Social Posts
- Goal: Worldwide launch + monthly promo since 2019
- Results: Top RPG worldwide, Since 2019
- Notes: Long-running monthly programme — events, collabs, special projects

### Scopely — Star Trek Fleet Command
- URL: https://zorka.agency/case-studies/star-trek-fleet-command
- Vertical: Mobile · Strategy
- Services: influencer-marketing, paid-social
- Regions: US, DE
- Platforms: YouTube
- Formats: Dedicated, Integrations
- Goal: Performance-oriented campaign with adult male 25+ creators
- Results: 4M views, Positive feedback
- Notes: Best creatives recut for UA — useful proof for paid-social asset reuse

### Level Infinite — Arena Breakout
- URL: https://zorka.agency/case-studies/arena-breakout
- Vertical: Mobile · F2P Shooter
- Services: paid-social
- Regions: US
- Platforms: YouTube
- Formats: Integrations, Social Posts
- Goal: Performance-oriented shooter release in the US (pre-reg + global)
- Results: $25 avg eCPM, Performance on YouTube

### Multiple — Custom Twitch Campaigns
- URL: https://zorka.agency/case-studies/custom-twitch-campaigns
- Vertical: Multi · Twitch
- Services: creative, esports
- Regions: Tier 1, MENA, EU, Asia
- Platforms: Twitch
- Formats: Dedicated Livestream, Chatbot, Overlay
- Goal: Develop creative tools (widgets/extensions) to lift stream ER
- Results: High stream ER
- Notes: Animated + interactive tools for streamer engagement

### Multiple — eSports Campaigns
- URL: https://zorka.agency/case-studies/esports-campaigns
- Vertical: Multi · eSports
- Services: influencer-marketing, esports
- Regions: EU
- Platforms: YouTube, Twitch, Meta, X
- Formats: Dedicated Livestream, Highlights, Social Posts
- Goal: Bring eSports fans to the game via athlete partnerships
- Results: High stream ER
- Notes: End-to-end team management: contracts, reporting, day-to-day

### Zynga — Star Wars Hunters
- URL: https://zorka.agency/case-studies/star-wars-hunters
- Vertical: Mobile · Hero Shooter
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: Instagram, YouTube, TikTok
- Formats: Cosplay, Social Posts
- Goal: Showcase Bounty Hunter heroes through curated cosplayers
- Results: 1.4M+ aggregate followers, 3 hero cosplayers
- Notes: Cosplayers: @youngseoul, @kizuki_cosplay, @alicepixels — Aran Tal, Imara Vex, Rieve

### Ten Square Games — Fishing Clash
- URL: https://zorka.agency/case-studies/fishing-clash
- Vertical: Mobile · Casual
- Services: influencer-marketing, creative
- Regions: US
- Platforms: YouTube
- Formats: Dedicated, In-Game Event
- Goal: Performance-oriented campaign to drive new players
- Results: 0.88% CVR Day 10
- Notes: Bespoke in-game items + special event timed to creator promo

### Goat Games — Treasure Hunt — Dungeon Hunter 6
- URL: https://zorka.agency/case-studies/treasure-hunt-dungeon-hunter-6
- Vertical: Mobile · RPG
- Services: creative, influencer-marketing
- Regions: DE
- Platforms: YouTube, Instagram
- Formats: Integrations, Social Posts, Geocaching
- Goal: New game launch via viral geocaching with 15 influencers
- Results: NDA metrics, 15 influencers
- Notes: Treasure-hunt boxes hidden by influencers — fans search and share

### Plarium — Branded Gift Boxes
- URL: https://zorka.agency/case-studies/branded-gift-boxes
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations, Unboxing
- Goal: Brand awareness via branded merch/figurine boxes with AR-card hook
- Results: 5M views, 50 releases
- Notes: QR code unlocks 3D character on phone — unboxing + game overview format

### Plarium — Raid: Shadow Legends — Kamui Cosplay
- URL: https://zorka.agency/case-studies/kamui-cosplay-specials
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, TikTok, Meta, X, Reddit
- Formats: Special Project, Social Posts
- Goal: Two-month build of real-life Barbarian Valkyrie costume by Kamui Cosplay
- Results: 25M+ views, 245 publications, 8% engagement rate, Positive ROAS
- Notes: Behind-the-scenes content on multiple platforms

### Plarium — Offline Event — Plarium Studio Visit
- URL: https://zorka.agency/case-studies/offline-event-plarium-studio
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Europe
- Platforms: YouTube
- Formats: Dedicated
- Goal: Studio visit special: 8 US bloggers spent 3 days at Plarium Kharkiv
- Results: 5M views, 6.2% ER, 3% CTR
- Notes: Behind-the-scenes studio access — high-quality video output

### Plarium — Egg Hunt — AR Easter Quest
- URL: https://zorka.agency/case-studies/egg-hunt-ar
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, Web AR
- Formats: Dedicated, AR Quest
- Goal: Brand awareness + performance + remarketing via Easter AR quest
- Results: 11% ER, Positive feedback
- Notes: Mobile-web AR — no app install required to participate

### Plarium — Raid: Shadow Legends — S1mple x NAVI
- URL: https://zorka.agency/case-studies/s1mple-specials
- Vertical: Multi · RPG
- Services: creative, esports, influencer-marketing
- Regions: Tier 1, EU
- Platforms: YouTube, Twitch
- Formats: Dedicated, Live Streams, Integrations, UA
- Goal: NAVI x Raid collab — new hero built around s1mple
- Results: -20% lower CPA, Positive feedback
- Notes: End-to-end: NAVI deal + costume production + UA video

### Plarium — Raid: Shadow Legends — Cerberusarms
- URL: https://zorka.agency/case-studies/cerberusarms-specials
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1, EU
- Platforms: YouTube
- Formats: Dedicated, UA Videos
- Goal: In-game character based on Cerberusarms — motion-capture and costume
- Results: High CR, Motion capture session, Real-life costume, Positive feedback
- Notes: Studio trip + mocap + costume replica + UA shoot

### Undisclosed — Halloween Specials
- URL: https://zorka.agency/case-studies/halloween-specials
- Vertical: Mobile · RPG
- Services: creative
- Regions: Tier 1
- Platforms: YouTube
- Formats: Offline Event, Integrations, Social Posts
- Goal: End-to-end Halloween special for an RPG mobile game in 1 month
- Results: NDA metrics
- Notes: Idea-to-payout in one month — full legal supervision

### Nexters — Hero Wars — Take a Break and Dominate
- URL: https://zorka.agency/case-studies/take-a-break-and-dominate
- Vertical: Mobile · RPG
- Services: creative
- Regions: US, DE, PL
- Platforms: YouTube, UA
- Formats: 70 sec. TV commercial
- Goal: Live-action TV commercial bridging in-game world and real life
- Results: ×4 CR
- Notes: Departure from in-game graphics — live actors, real sets

### Plarium — Raid: Shadow Legends — Progress Bar
- URL: https://zorka.agency/case-studies/plarium-progress-bar
- Vertical: Multi · RPG
- Services: creative, influencer-marketing, paid-social
- Regions: Tier 1
- Platforms: YouTube
- Formats: Widget, UA Integration
- Goal: Reduce cost-per-install while scaling the user base — through an interactive widget under creator videos that visualised live install growth.
- Results: −50% cost per install, 1.5M+ views, ×2 installs, ↑ CR boost
- Notes: Custom widget embedded in video descriptions — real-time install tracker incentivised viewers to push the bar to 100%.

### Plarium — Raid: Shadow Legends — Outside the Box
- URL: https://zorka.agency/case-studies/outside-the-box
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Sculpture, 3D Art, Custom Creative
- Goal: Treat influencer partnerships as collaborative creative projects — sculpture, 3D art and game-fidelity battle scenes that go beyond the standard integration.
- Results: Positive audience response, Custom sculptures, 3D art crossovers, Battle reenactments
- Notes: Spans sculptural champion pieces, 3D artist collaborations (incl. Huggy Wuggy / Kissy Missy crossover) and game-fidelity battle reenactments.

### Plarium — Raid: Shadow Legends — Musical Integration
- URL: https://zorka.agency/case-studies/musical-integration
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Music Video, Multi-Creator Collab
- Goal: A multi-genre music collaboration — several music bloggers blending their distinct styles into one unified song and video for the game.
- Results: Multi-genre collab, Custom song, Multiple bloggers, Original music video
- Notes: Music creators across different genres came together for a single produced track + video tied to the game.

### PlayStudios — myKONAMI & POP! Slots
- URL: https://zorka.agency/case-studies/playstudios-mykonami-pop-slots
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, Instagram
- Formats: Integrations, IG Stories
- Goal: Run a performance campaign in Tier-1 regions, with content repurposed for UA.
- Results: $30 avg CPM, Tier 1 geo, UA-ready content
- Notes: Focus on male-leaning channels plus low-CPM creators making fun, engaging content reused in UA.

### Product Madness — Lightning Link & Cashman Casino
- URL: https://zorka.agency/case-studies/product-madness-casino
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations, IP Rights for UA
- Goal: Launch a performance-oriented campaign on a new market without the usual casino-ad negativity.
- Results: 7M+ views, 7% ER, Lower CPM
- Notes: Pivoted from costly F25+ channels to male-leaning Entertainment, Music and Auto; creatives later reused in UA.

### Scatter Slots — Scatter Slots
- URL: https://zorka.agency/case-studies/scatter-slots
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations
- Goal: Reach a Female 25+ audience by testing non-gaming creator verticals.
- Results: 500K+ views, 35% avg CR, $56 avg CPM
- Notes: Crime & Investigation, Food, Gossip and Music/Reactions creators on camera; gameplay showcases beat voiceover-only.

### MPL — MPL — Social Casino Platform
- URL: https://zorka.agency/case-studies/mpl-social-casino
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube
- Formats: Integrations
- Goal: Build awareness and smoothly introduce a new social-casino gaming platform to the US market.
- Results: 8%+ ER, Over performance
- Notes: Top US creators each got a personalized brief and a hand-picked game matching their content style.

### Buff.game — Buff — Loyalty Program
- URL: https://zorka.agency/case-studies/buff-loyalty
- Vertical: Gaming · Rewards App
- Services: influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations
- Goal: Launch a performance-driven campaign for the play-and-earn gamer rewards app.
- Results: 11M+ views, 6% ER, Over performance
- Notes: Creators ran Buff in the background while playing; welcome gifts drove registration. Higher CTR and lower CPM than scripted norms.

### Freecash — Freecash — Rewards App
- URL: https://zorka.agency/case-studies/freecash
- Vertical: Gaming · Rewards App
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations
- Goal: Reach a female audience and prove the platform is legit while keeping CPM low.
- Results: 900K+ views, $28 CPM, <30 days to positive ROI
- Notes: True Crime, Commentary, Reactions and Entertainment creators explained the mechanics in 60–90s promos.

## Articles (63)

- [Gaming Creator Ambassador Programs, Quarter by Quarter](https://zorka.agency/blog/gaming-creator-ambassador-program-design) — Run a gaming creator ambassador program in renewable quarters: recruit proven partners, pin content to live-ops beats, then renew or exit. Templates inside. (Influencer Marketing, published 2026-11-11)
- [Creator Attribution Reconciliation: Links, Codes and MMPs](https://zorka.agency/blog/creator-attribution-reconciliation) — Creator attribution reconciliation: why links, promo codes, MMPs and store consoles disagree, a table that explains each gap, and how to test real lift. (Influencer Marketing, published 2026-11-10)
- [Creator Campaign Budget Reforecasting: When Forecasts Miss](https://zorka.agency/blog/creator-campaign-budget-reforecasting) — Reforecast a creator campaign budget after launch: lock the plan, split the miss into volume, rate, mix, timing or measurement, rerun what's left in scenarios. (Influencer Marketing, published 2026-11-09)
- [Gaming Creator Partnerships for Non-Endemic Consumer Brands](https://zorka.agency/blog/consumer-brands-gaming-creator-campaigns) — Non-endemic brands win with gaming creators by tying the product to a real moment of play. The Product-to-Play matrix, a worksheet and three examples. (Influencer Marketing, published 2026-11-04)
- [Custom Twitch Extensions: A Campaign Planning Brief](https://zorka.agency/blog/custom-twitch-extension-campaign-brief) — Build a custom Twitch Extension only when viewers must act inside the stream. A brief template for game studios, with Twitch's review and policy limits. (Platform Playbooks, published 2026-11-04)
- [Game Key Distribution for Creators: A Practical Workflow](https://zorka.agency/blog/game-key-distribution-for-creators) — Game key distribution for creators: vet first, one tagged key per person, a named build, confirmed activation, written embargo terms, one register. (Influencer Marketing, published 2026-11-04)
- [Gaming Creator Campaign Operations: Owners and Approvals](https://zorka.agency/blog/gaming-creator-campaign-operations) — Run creator campaign operations from one board: a row per deliverable, strict statuses, one owner per move and a close-out that gates payment. Template inside. (Influencer Marketing, published 2026-11-04)
- [Mobile Game UA: Platform, Embedded Operator or UA Agency?](https://zorka.agency/blog/mobile-game-ua-platform-vs-agency) — A UA platform fits a team that can run it daily, an embedded operator a studio short on hands, a managed UA agency a studio buying outcomes. Pilot first. (Performance Marketing, published 2026-11-04)
- [Mobile Game UA Scale-Up: A Readiness and Stop-Rule Workbook](https://zorka.agency/blog/mobile-game-ua-scale-readiness-workbook) — Scale mobile game UA only when five gates pass on your own data: tracking, cohorts, payback, retention and capacity, with stop rules and owners set first. (Performance Marketing, published 2026-11-04)
- [What a gaming influencer marketing agency proposal should contain — and what to push back on](https://zorka.agency/blog/gaming-influencer-agency-proposal-what-to-expect) — A practical checklist for game studios evaluating agency pitches: the six sections every proposal must include, the terms worth negotiating, and the red flags that should stop you signing. (Influencer Marketing, published 2026-11-01)
- [How Much Do Game Studios Spend on Influencer Marketing? 2025 Budgets by Studio Size](https://zorka.agency/blog/how-much-do-game-studios-spend-on-influencer-marketing) — About 1.3% of game revenue: ~$40M a year at billion-dollar publishers, $2.6M at $100M–1B studios, ~$260K at $10–100M. Budgets by size and business model. (Influencer Marketing, published 2026-10-20)
- [In-house team, embedded operator or agency: how game studios should staff creator marketing](https://zorka.agency/blog/in-house-vs-agency-game-creator-marketing) — The real trade-offs between in-house, embedded operator, and agency creator marketing — and the hybrid model most growing game studios land on. (Influencer Marketing, published 2026-10-15)
- [Best Agencies for YouTube & Twitch Game Launch Campaigns in 2026](https://zorka.agency/blog/top-youtube-twitch-game-launch-agencies) — Twitch sells hours of live play, YouTube sells videos that get found for months. Ten agencies checked in October 2026 against the launches they actually ran. (Platform Playbooks, published 2026-10-06)
- [Gaming specialist vs. generalist influencer agency: what actually changes for a game studio](https://zorka.agency/blog/gaming-specialist-vs-generalist-influencer-agency) — A gaming-first influencer agency sources creators by genre and platform, speaks CPI and payback windows, and treats Twitch as a core channel. Here is exactly what differs — and when a generalist is the right call. (Influencer Marketing, published 2026-10-01)
- [Where Gaming Influencer Money Actually Goes: YouTube, Twitch and TikTok in 2025](https://zorka.agency/blog/where-gaming-influencer-money-goes) — YouTube 43%, Twitch 40%, TikTok 11%. And 64% of the money is PC and console, not mobile — the platform split of a $2.8 billion market. (Influencer Marketing, published 2026-09-22)
- [How to choose a gaming influencer agency — and what to ask before you sign](https://zorka.agency/blog/how-to-choose-gaming-influencer-agency) — How game studios evaluate gaming influencer agencies: creator network fit, fraud vetting, deal structure, and the red flags to spot before you sign. (Influencer Marketing, published 2026-09-15)
- [Does esports sponsorship pay off for game brands?](https://zorka.agency/blog/esports-sponsorship-roi) — When esports activations make sense for game publishers, how to measure ROI properly, and the traps that quietly drain budget without return. (Esports, published 2026-09-01)
- [Game Release Calendar 2026–2027: What It Means for Launch Marketing](https://zorka.agency/blog/game-release-calendar-2026-2027) — Every release date announced at gamescom Opening Night Live 2026, the windows they crowd, and what that changes for a game's creator campaign timeline. (Influencer Marketing, published 2026-08-26)
- [How Big Is the Gaming Influencer Marketing Market?](https://zorka.agency/blog/gaming-influencer-marketing-market-size) — Four independent methods, one corridor — and the single assumption that could move the answer by a multiple, named out loud rather than buried. (Influencer Marketing, published 2026-08-25)
- [Top 10 Mobile Game User Acquisition Agencies in 2026](https://zorka.agency/blog/top-mobile-game-user-acquisition-agencies) — Ten UA agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and why most lists are padded with DSPs. (Performance Marketing, published 2026-08-20)
- [LTV, ROAS, and payback windows: the performance metrics that decide if your mobile game UA is actually profitable](https://zorka.agency/blog/ltv-roas-payback-windows) — A plain-English guide to LTV, ROAS, and payback windows — the three metrics that separate profitable mobile game UA from costly installs. (Performance Marketing, published 2026-08-15)
- [Top 10 Gaming Influencer Marketing Agencies in 2026](https://zorka.agency/blog/top-gaming-influencer-marketing-agencies) — Ten agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and the one name every other list gets wrong. (Influencer Marketing, published 2026-08-12)
- [How to Forecast Results From a Creator Marketing Budget: Inside Almedia's Model](https://zorka.agency/blog/how-almedia-forecasts-influencer-marketing-results) — Almedia predicts which creator campaigns will pay back before the money is spent. Their Director of Ventures and Influencer Marketing Manager explain the model, the metrics and the deal structures behind it. (Performance Marketing, published 2026-08-11)
- [13 Mobile Game KPIs That Actually Matter in 2026](https://zorka.agency/blog/13-kpis-to-measure-your-mobile-game) — The 13 mobile game KPIs worth tracking, with 2026 benchmarks for retention, ARPDAU, payer conversion, CPI and ROAS — and how to read them without fooling yourself. (Performance Marketing, published 2026-08-07)
- [The AAARRR Funnel: What It Is and How It Works for Games](https://zorka.agency/blog/aaarrr-funnel-what-is-it-and-how-does-it-work) — AAARRR — Awareness, Acquisition, Activation, Retention, Referral, Revenue — explained stage by stage, with the metric that matters at each one and 2026 benchmarks for mobile games. (Performance Marketing, published 2026-08-07)
- [OEM Advertising: The Guide for App and Game Developers in 2026](https://zorka.agency/blog/the-ultimate-guide-to-oem-advertising-for-app-developers) — What OEM advertising is, which manufacturers matter in which regions, the four ad formats, and where it beats Google and Meta on cost — plus when it doesn't work. (Performance Marketing, published 2026-08-07)
- [Israel Mobile Game Market in 2026: What Israelis Actually Play](https://zorka.agency/blog/in-a-nutshell-israel-mobile-game-market) — The most popular and top-grossing mobile games in Israel right now, who plays them, where their attention lives, and what it means for studios marketing to Israeli players. (Performance Marketing, published 2026-08-06)
- [A studio's guide to Twitch sponsorship for games](https://zorka.agency/blog/twitch-sponsorship-guide) — How to structure, brief, and measure sponsored Twitch streams for competitive and live-service games — without wasting budget on vanity metrics. (Platform Playbooks, published 2026-08-01)
- [10 UGC hook formulas that stop the scroll for mobile games](https://zorka.agency/blog/ugc-hooks-that-stop-the-scroll) — Ten opening-second hook formulas for gaming UGC on TikTok, Reels, and YouTube Shorts — with the psychology behind each and when to use it. (UGC & Creative, published 2026-07-15)
- [AAA Game Influencer Campaign Planning](https://zorka.agency/blog/aaa-game-influencer-campaign-planning) — How to verify creator numbers before signing, build tracking that survives TV and organic traffic, and handle partners who won't share verifiable stats. (Influencer Marketing, published 2026-07-07)
- [Creator Brief Template for Mobile Game Campaigns](https://zorka.agency/blog/creator-brief-template-for-mobile-game-campaigns) — A section-by-section brief structure for mobile game creators: game overview, audience, what to highlight, workflow, approvals and how success is measured. (Influencer Marketing, published 2026-07-07)
- [Esports Influencer Marketing Agency](https://zorka.agency/blog/esports-influencer-marketing-agency) — What an esports-focused agency actually does differently: creator vetting, brief and format design, launch management, and reporting tied to campaign goals. (Esports, published 2026-07-07)
- [The game soft launch marketing playbook: using micro-creators to validate before you go global](https://zorka.agency/blog/soft-launch-influencer-playbook) — How game studios use micro-creators in test geos to validate retention, gather creative signal, and de-risk a global launch — without blowing the full budget. (Influencer Marketing, published 2026-07-01)
- [Creator whitelisting for games: turning organic creator posts into high-performing paid ads](https://zorka.agency/blog/creator-whitelisting-spark-ads) — How game studios use TikTok Spark Ads and Meta partnership ads to amplify creator content as paid inventory without sacrificing authenticity. (Paid Social, published 2026-06-15)
- [Influencer Marketing for Gaming: A Practical Playbook](https://zorka.agency/blog/influencer-marketing-for-gaming-a-practical-playbook-2) — How to run influencer marketing for gaming as a performance channel — match creators to player intent, price for qualified attention, and measure real lift. (Influencer Marketing, published 2026-05-21)
- [Why Authenticity Alone Isn’t Enough in Gaming Influencer Marketing](https://zorka.agency/blog/why-authenticity-alone-isnt-enough-in-gaming-influencer-marketing) — Authenticity is the baseline in gaming influencer marketing — learn the alignment, measurement, and platform strategy that actually drives results. (Influencer Marketing, published 2026-03-11)
- [Influencer Marketing for Gaming: How to Forecast Budget and Prove ROI in 2026](https://zorka.agency/blog/influencer-marketing-for-gaming-how-to-forecast-budget-and-prove-roi-in-2026) — A 2026 framework for influencer marketing for gaming — forecast creator budgets, build a conversion chain, and prove ROI finance will fund. (Performance Marketing, published 2026-03-07)
- [Influencer Marketing for Gaming: Systems That Drive LTV](https://zorka.agency/blog/influencer-marketing-for-gaming-systems-that-drive-ltv) — How to build influencer marketing for gaming as a repeatable system that converts creator attention into durable player LTV — not one-off install spikes. (Influencer Marketing, published 2026-02-15)
- [Creator Marketing at Every Growth Stage: How Your Strategy Should Evolve as Your Game Does](https://zorka.agency/blog/creator-marketing-at-every-growth-stage) — Creator marketing for games isn't one playbook — here's how to evolve your strategy across pre-launch, launch, early live, and Year Two. (Influencer Marketing, published 2026-02-10)
- [Gaming Influencer Marketing: Strategy, Budgeting, and Measurement That Works](https://zorka.agency/blog/gaming-influencer-marketing-strategy-budgeting-and-measurement-that-works) — A gaming influencer marketing strategy that scales: pick creators with LOAF, test with the 3T ladder, budget with RAMP, and measure real lift with G.A.M.E. (Influencer Marketing, published 2026-02-09)
- [Influencer User Acquisition That Delivers for Games](https://zorka.agency/blog/influencer-user-acquisition-that-delivers-for-games) — A practical playbook for influencer user acquisition that turns creator campaigns into a measurable, repeatable growth engine for games. (Influencer Marketing, published 2026-02-03)
- [The End of Aggressive Promos: What Converts Players Now](https://zorka.agency/blog/the-end-of-aggressive-promos-what-converts-players-now) — Aggressive promos are dead — here's what converts players now in iGaming, from value-driven bonuses to retention-first, AI-personalized campaigns. (Influencer Marketing, published 2026-01-23)
- [Gaming Influencer Marketing in 2026: Stop Playing, Start Winning](https://zorka.agency/blog/gaming-influencer-marketing-in-2026-stop-playing-start-winning) — Gaming influencer marketing in 2026 rewards engagement, long-term partnerships, and authenticity over raw reach — here's how brands actually win. (Influencer Marketing, published 2026-01-16)
- [In-App Advertising in 2025: Global Trends, AI Innovations, and Hybrid Monetization](https://zorka.agency/blog/in-app-advertising-in-2025-global-trends-ai-innovations-and-hybrid-monetization) — How in-app advertising in 2025 is reshaped by AI, regional CPM gaps, and hybrid monetization — and what it means for game developers chasing revenue. (Influencer Marketing, published 2025-04-17)
- [97 Million Impressions and 237% ROAS: A Case Study of a PC Game Advertising Campaign](https://zorka.agency/blog/97-million-impressions-and-237-roas-a-case-study-of-a-pc-game-advertising-campaign) — How a PC game advertising campaign blended performance and programmatic to hit 97M impressions, 237% ROAS, and conversions within benchmark. (Performance Marketing, published 2025-03-27)
- [Global Top Mobile Games in January 2025](https://zorka.agency/blog/global-top-mobile-games-in-january-2025) — See the global top mobile games in January 2025 ranked by advertising, revenue, and downloads across the App Store and Google Play. (Influencer Marketing, published 2025-03-11)
- [Reddit For Gamers: How To Drive Engagement And Boost Game Sales](https://zorka.agency/blog/reddit-for-gamers-how-to-drive-engagement-and-boost-game-sales) — Reddit for gamers is a high-trust channel where targeted subreddits turn authentic conversations into installs, pre-registrations, and real game sales. (Influencer Marketing, published 2024-11-07)
- [Re-engaging Users: A Remarketing Success Story in the Entertainment Industry](https://zorka.agency/blog/re-engaging-users-a-remarketing-success-story-in-the-entertainment-industry) — How a targeted remarketing campaign in the entertainment industry re-activated lapsed users and beat a $0.50 CPA target with a 32% retention rate. (Influencer Marketing, published 2024-09-25)
- [Unhinged Marketing: Is It Really Worth the Risk?](https://zorka.agency/blog/unhinged-marketing-is-it-really-worth-the-risk) — Unhinged marketing grabs attention with shock and chaos, but is it worth the risk? Here's when it pays off for brands and when it backfires. (Influencer Marketing, published 2024-09-05)
- [Guilty Pleasures: How Marketers Use Guilt to Drive Action](https://zorka.agency/blog/guilty-pleasures-how-marketers-use-guilt-to-drive-action) — Guilt marketing drives fast action but risks backlash — here is how marketers use guilt ethically to boost engagement and conversions. (Influencer Marketing, published 2024-07-18)
- [[CASE STUDY] Game on: How Opera GX redefined game advertising](https://zorka.agency/blog/case-study-game-on-how-opera-gx-redefined-game-advertising) — How Opera GX game advertising cut CPA by 84% and lifted conversions 520% while promoting PC game updates to a highly engaged gamer audience. (Influencer Marketing, published 2024-07-12)
- [Crafting Enduring Connections: Mastering Customer Acquisition](https://zorka.agency/blog/crafting-enduring-connections-mastering-customer-acquisition) — A practical guide to customer acquisition: attract, nurture, convert, and retain customers with a data-driven, customer-centric strategy that scales. (Influencer Marketing, published 2024-05-23)
- [Empowering Engagement: Crafting Digital Marketing Strategy in 2024](https://zorka.agency/blog/empowering-engagement-crafting-digital-marketing-strategy-in-2024) — A practical guide to building a digital marketing strategy in 2024 that drives engagement through shareable content, personalization, AI, and short-form video. (Influencer Marketing, published 2024-03-28)
- [Mobile App Analytics: A Guide to Enhancing User Experience](https://zorka.agency/blog/mobile-app-analytics-a-guide-to-enhancing-user-experience) — A guide to mobile app analytics: what to measure across attribution, product, store, and crash data to enhance user experience and grow retention. (Influencer Marketing, published 2024-01-19)
- [Leveraging Gaming Communities to Promote Your Brand or Product](https://zorka.agency/blog/leveraging-gaming-communities-to-promote-your-brand-or-product) — A practical guide to leveraging gaming communities to promote your brand, with authentic strategies that turn passionate players into loyal advocates. (Influencer Marketing, published 2023-10-25)
- [Mastering Omnichannel Marketing: Connecting with Your Customers Everywhere](https://zorka.agency/blog/mastering-omnichannel-marketing-connecting-with-your-customers-everywhere) — A practical guide to omnichannel marketing that connects channels into one seamless experience, lifting retention, customer LTV, and revenue. (Influencer Marketing, published 2023-10-12)
- [Unlocking the Power of Brand Loyalty: A Roadmap for Success](https://zorka.agency/blog/unlocking-the-power-of-brand-loyalty-a-roadmap-for-success) — A roadmap to brand loyalty: how gaming and non-gaming brands build trust, retention, and advocacy through consistency, personalization, and community. (Influencer Marketing, published 2023-10-05)
- [Gaming’s Immersive Future: Insights from gamescom ‘23](https://zorka.agency/blog/gamings-immersive-future-insights-from-gamescom-23) — Insights from gamescom '23 on how influencer marketing fuels gaming's immersive future and why brands must build lasting creator partnerships. (Influencer Marketing, published 2023-10-02)
- [Case Study: AR Influencer Marketing Campaign in the Gaming Realm](https://zorka.agency/blog/case-study-ar-influencer-marketing-campaign-in-the-gaming-realm) — How an AR influencer marketing campaign for RAID: Shadow Legends turned in-game IDs into real-world AR quests and went viral with gaming bloggers. (Influencer Marketing, published 2023-09-29)
- [Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued)](https://zorka.agency/blog/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued) — How to get influencer endorsement the right way — usage rights, contracts, and the rules game brands must follow to collaborate with creators safely. (Influencer Marketing, published 2023-08-09)
- [The Power of Marketing Localization in Your Digital Marketing Strategy](https://zorka.agency/blog/the-power-of-marketing-localization-in-your-digital-marketing-strategy) — Marketing localization adapts products, content, and campaigns to local culture so your digital marketing strategy converts in every region you enter. (Influencer Marketing, published 2023-08-03)
- [Honkai: Star Rail’s Influencer Marketing Campaign: A Blueprint for Gaming Success](https://zorka.agency/blog/honkai-star-rails-influencer-marketing-campaign-a-blueprint-for-gaming-success) — How HoYoverse's Honkai: Star Rail influencer marketing campaign drove 8M pre-registrations — and the brandformance blueprint you can copy. (Influencer Marketing, published 2023-07-04)
- [Case Study: An Influencer Marketing Campaign In YouTube Shorts](https://zorka.agency/blog/case-study-an-influencer-marketing-campaign-in-youtube-shorts) — How we ran an influencer marketing campaign in YouTube Shorts to acquire new players for a mobile game across the US and Europe. (Platform Playbooks, published 2023-06-29)

## Top 100 Influencer Marketing Leaders 2026

URL: https://zorka.agency/influencer-marketing-leaders
Curated by Zorka.Agency with Influencer Marketing Hub; published 2026-10-05. A recognition list, not a ranking: no jury, no scores; leaders are listed alphabetically by last name within each vertical. Covers work in 2025 – 2026.

Selection criteria: three years or more in a decision-making role; brand-side, not agency-side; visible professional impact; knowledge shared in public; recognised by peers.

### Gaming (21)

- [Kendall Boyd](https://zorka.agency/influencer-marketing-leaders/kendall-boyd) — Chief Marketing Officer, Nexon America
- [Nathalie Croci](https://zorka.agency/influencer-marketing-leaders/nathalie-croci) — Global Digital Marketing Director, Gameloft
- [Margaux Diaz](https://zorka.agency/influencer-marketing-leaders/margaux-diaz) — Senior Manager, Marketing Activations for Candy Crush Saga, King
- [Sonia Donaire Garcia](https://zorka.agency/influencer-marketing-leaders/sonia-donaire-garcia) — Marketing Director, Tangelo Games Corp.
- [Dustin Glass](https://zorka.agency/influencer-marketing-leaders/dustin-glass) — Senior Manager of Influencer Marketing, Nintendo
- [Anthony Gross](https://zorka.agency/influencer-marketing-leaders/anthony-gross) — Senior Manager, Social Media & Influencer, Sony
- [Tak Inoue](https://zorka.agency/influencer-marketing-leaders/tak-inoue) — Director, Head of Marketing, Capcom
- [Aurora Jackson](https://zorka.agency/influencer-marketing-leaders/aurora-jackson) — Marketing Director, Activision Blizzard
- [Marina Krajnovic](https://zorka.agency/influencer-marketing-leaders/marina-krajnovic) — Director of Influencer Marketing, Displate
- [Kellen Laker](https://zorka.agency/influencer-marketing-leaders/kellen-laker) — Senior Director, Global Brand Marketing, Activision Blizzard
- [Vi Lam](https://zorka.agency/influencer-marketing-leaders/vi-lam) — Influencer Manager, Global Marketing, Razer Inc.
- [Daniel Maffei](https://zorka.agency/influencer-marketing-leaders/daniel-maffei) — Director of Digital Marketing, Rockstar Games
- [Steve Merrett](https://zorka.agency/influencer-marketing-leaders/steve-merrett) — Marketing Director, Techland
- [Shane Needham](https://zorka.agency/influencer-marketing-leaders/shane-needham) — Director of Brand Marketing, Electronic Arts (EA)
- [Thomas Pae](https://zorka.agency/influencer-marketing-leaders/thomas-pae) — Sr. Director, Global Growth & Engagement Marketing, Electronic Arts (EA)
- [Jaewoo Park](https://zorka.agency/influencer-marketing-leaders/jaewoo-park) — Head of Marketing Center, NCSOFT West
- [Nidhi Prakash](https://zorka.agency/influencer-marketing-leaders/nidhi-prakash) — Director, Global Digital Marketing, Razer Inc.
- [Stefan Wallin](https://zorka.agency/influencer-marketing-leaders/stefan-wallin) — Head of Marketing, Paradox Interactive
- [Dennis Wierzbowski](https://zorka.agency/influencer-marketing-leaders/dennis-wierzbowski) — Head of Influencer Marketing, Gaijin Entertainment
- [Cedric Devoyon](https://zorka.agency/influencer-marketing-leaders/cedric-devoyon) — Social Media & Influencer Manager, Square Enix
- [Kyle Geyt](https://zorka.agency/influencer-marketing-leaders/kyle-geyt) — Marketing Director, Electronic Arts (EA)

### E-commerce (19)

- [Nicola Borras](https://zorka.agency/influencer-marketing-leaders/nicola-borras) — Director of PR, Communications and Events, NET-A-PORTER
- [Inês Condeço](https://zorka.agency/influencer-marketing-leaders/ines-condeco) — Marketing & Communications Director, Fnac
- [Julianna Crozier](https://zorka.agency/influencer-marketing-leaders/julianna-crozier) — Associate Director, Influencer Partnerships, Community & Growth Marketing, Thrive Market
- [Laura Dilthey](https://zorka.agency/influencer-marketing-leaders/laura-dilthey) — Director Global Marketing, Zalando
- [Marta Dominguez](https://zorka.agency/influencer-marketing-leaders/marta-dominguez) — Head of Marketing, MediaMarkt
- [Emma Fahy](https://zorka.agency/influencer-marketing-leaders/emma-fahy) — Director, Marketing, Instacart
- [Marc Grimm](https://zorka.agency/influencer-marketing-leaders/marc-grimm) — Head of Digital Marketing & Campaign Management Germany, Kaufland
- [Gigi Guerra](https://zorka.agency/influencer-marketing-leaders/gigi-guerra) — VP, Marketing, Creative Curation (Partnerships & Experiential), Target
- [Brandon Hart](https://zorka.agency/influencer-marketing-leaders/brandon-hart) — Head of Influencer Marketing, Wayfair
- [Laura Jones](https://zorka.agency/influencer-marketing-leaders/laura-jones) — Chief Marketing Officer, Instacart
- [Valerie Kreifels](https://zorka.agency/influencer-marketing-leaders/valerie-kreifels) — Director Content & Social Media Production, Mytheresa
- [Nina Ngo](https://zorka.agency/influencer-marketing-leaders/nina-ngo) — Director, Influencer Relations, Revolve
- [Ségolène de Noray](https://zorka.agency/influencer-marketing-leaders/segolene-de-noray) — CMO, France and Italy, eBay
- [Benjamin Salomon](https://zorka.agency/influencer-marketing-leaders/benjamin-salomon) — International Head of Digital Marketing, Kaufland
- [Fabio Seichi](https://zorka.agency/influencer-marketing-leaders/fabio-seichi) — Head of Display, Affiliates & Influencers, Farfetch
- [Lauren Steinberg](https://zorka.agency/influencer-marketing-leaders/lauren-steinberg) — Director of Marketing, North America, Mytheresa
- [Jessica Ulrich](https://zorka.agency/influencer-marketing-leaders/jessica-ulrich) — Director, Influencer & Advertising Creative, Etsy
- [Dave Westerhof](https://zorka.agency/influencer-marketing-leaders/dave-westerhof) — Chief Marketing Officer, OLX Group
- [Jennifer Brown](https://zorka.agency/influencer-marketing-leaders/jennifer-brown) — Influencer Marketing & Talent Partnerships, SHEIN

### Fashion & Lifestyle (16)

- [Isaura Costa de Andrade](https://zorka.agency/influencer-marketing-leaders/isaura-costa-de-andrade) — Head of Marketing & Communications Portugal, Inditex
- [Sam Bloch](https://zorka.agency/influencer-marketing-leaders/sam-bloch) — Women’s Influencer Marketing, North America, Nike
- [Jaye Campbell](https://zorka.agency/influencer-marketing-leaders/jaye-campbell) — Head of Marketing, Levi's Canada, Levi Strauss & Co.
- [Laura Doljak](https://zorka.agency/influencer-marketing-leaders/laura-doljak) — Global Marketing, Celebrities & Entertainment Relations, Bvlgari (LVMH)
- [Rashad Drakeford](https://zorka.agency/influencer-marketing-leaders/rashad-drakeford) — Global Director, Brand Marketing, Levi Strauss & Co.
- [Jean Paul Duguid](https://zorka.agency/influencer-marketing-leaders/jean-paul-duguid) — LATAM Marketing Director, PUMA Group
- [Hannah Gill-Burrows](https://zorka.agency/influencer-marketing-leaders/hannah-gill-burrows) — Head of Influencer Marketing and Brand Strategy, Abercrombie & Fitch Co.
- [Laura Kaye](https://zorka.agency/influencer-marketing-leaders/laura-kaye) — VP, Global Social Media, Tommy Hilfiger
- [Kelly Mittendorf](https://zorka.agency/influencer-marketing-leaders/kelly-mittendorf) — Director, Influencer, Creative, Aritzia
- [Nidhi Rastogi](https://zorka.agency/influencer-marketing-leaders/nidhi-rastogi) — Director, Head of Marketing, India, UNIQLO
- [Louise Rossetti](https://zorka.agency/influencer-marketing-leaders/louise-rossetti) — Marketing & Communications Director, H&M
- [Marta Morales Sanchez](https://zorka.agency/influencer-marketing-leaders/marta-morales-sanchez) — Global Marketing Director, Massimo Dutti
- [Nicola Scamardi](https://zorka.agency/influencer-marketing-leaders/nicola-scamardi) — Marketing and Communication Director, VF Corporation
- [Edna Vargas](https://zorka.agency/influencer-marketing-leaders/edna-vargas) — Marketing Director, lululemon
- [Karin Vesterlund](https://zorka.agency/influencer-marketing-leaders/karin-vesterlund) — Director of Brand & Marketing, & Other Stories
- [Olivia Watine](https://zorka.agency/influencer-marketing-leaders/olivia-watine) — Marketing & Communications Director, South West, PVH Corp

### Health & Beauty (23)

- [Julia Araujo](https://zorka.agency/influencer-marketing-leaders/julia-araujo) — Head of Marketing Avon LATAM - Fragrance, Gift & Personal Care, Natura
- [Andrea Cuesta Arteaga](https://zorka.agency/influencer-marketing-leaders/andrea-cuesta-arteaga) — Head of Marketing and Communications, Foreo
- [Nadine Bartenschlager](https://zorka.agency/influencer-marketing-leaders/nadine-bartenschlager) — Marketing Director NIVEA Germany, Beiersdorf
- [Stephanie Cinque](https://zorka.agency/influencer-marketing-leaders/stephanie-cinque) — Director, Influencer Marketing, KIKO Milano
- [Yassin Hamdaoui](https://zorka.agency/influencer-marketing-leaders/yassin-hamdaoui) — Director International Social Media, Social Commerce, Supplier & Brand Activation, Douglas
- [Kaleigh Henderson](https://zorka.agency/influencer-marketing-leaders/kaleigh-henderson) — Director, Social Media and Influencer Marketing, Sephora
- [María Sol Imen](https://zorka.agency/influencer-marketing-leaders/maria-sol-imen) — Media, BTL and Influencer Marketing Director, Procter & Gamble
- [Andrew Jun](https://zorka.agency/influencer-marketing-leaders/andrew-jun) — VP Global Marketing, Tom Ford, The Estée Lauder Companies
- [Micah Jesse K.](https://zorka.agency/influencer-marketing-leaders/micah-jesse-k) — Head of Influencer & Creator Marketing, e.l.f. Beauty
- [Rebecca Keszkowski](https://zorka.agency/influencer-marketing-leaders/rebecca-keszkowski) — Director, Social, Influencer & Communications, Colgate-Palmolive
- [Agnieszka Kossakowska](https://zorka.agency/influencer-marketing-leaders/agnieszka-kossakowska) — Head of Marketing, Rituals
- [Rachel Krebsbach](https://zorka.agency/influencer-marketing-leaders/rachel-krebsbach) — Interim Associate Director, Creator Partnerships, HelloFresh
- [Tim Langen](https://zorka.agency/influencer-marketing-leaders/tim-langen) — Marketing Director Benelux, HelloFresh
- [Kelly Mahoney](https://zorka.agency/influencer-marketing-leaders/kelly-mahoney) — Chief Marketing Officer, Ulta Beauty
- [Emma Miller](https://zorka.agency/influencer-marketing-leaders/emma-miller) — Influence & PR Lead, Kenvue
- [Yeonjin Park](https://zorka.agency/influencer-marketing-leaders/yeonjin-park) — Marketing Director, Amorepacific
- [Claudine Patel](https://zorka.agency/influencer-marketing-leaders/claudine-patel) — Chief Commercial Growth Officer, EyePromise
- [Sarah Potter](https://zorka.agency/influencer-marketing-leaders/sarah-potter) — Influencer and Media Director, Personal Care, Unilever
- [Lindsay Powell Schwartz](https://zorka.agency/influencer-marketing-leaders/lindsay-powell-schwartz) — Senior Director, US Public Relations & Influencer Marketing, Coty
- [Pino Herrero Urech](https://zorka.agency/influencer-marketing-leaders/pino-herrero-urech) — Influencer Marketing & Communications Director, L'Oréal
- [Naomi Visser](https://zorka.agency/influencer-marketing-leaders/naomi-visser) — Head of Content Creation, Loop Earplugs
- [Elodie Weber](https://zorka.agency/influencer-marketing-leaders/elodie-weber) — Marketing Director, Beiersdorf
- [Alona Zhyrnova](https://zorka.agency/influencer-marketing-leaders/alona-zhyrnova) — Head of Marketing, PR & Communications, The Body Shop

### Tech & SaaS (21)

- [Casey Bosward](https://zorka.agency/influencer-marketing-leaders/casey-bosward) — Director, Influencer, Airbnb
- [Dong Chen](https://zorka.agency/influencer-marketing-leaders/dong-chen) — Head of Brand Marketing, Reddit
- [Lawrence Dalusung](https://zorka.agency/influencer-marketing-leaders/lawrence-dalusung) — Director, Global Influencer Marketing, Audible (Amazon)
- [Dan Friedman](https://zorka.agency/influencer-marketing-leaders/dan-friedman) — Vice President - Head of Global Marketing, Lyft
- [Mallory Friese](https://zorka.agency/influencer-marketing-leaders/mallory-friese) — Senior Director of Content Marketing, Braze
- [Sara Gentile](https://zorka.agency/influencer-marketing-leaders/sara-gentile) — Marketing, Content & Social Director, ByteDance
- [Markus Krätzschmar](https://zorka.agency/influencer-marketing-leaders/markus-kratzschmar) — Country Marketing Director Germany, Duolingo
- [Mallory Kuenzi](https://zorka.agency/influencer-marketing-leaders/mallory-kuenzi) — Senior Director, Creators & Social, Expedia Group
- [Cristina Villarreal Lago](https://zorka.agency/influencer-marketing-leaders/cristina-villarreal-lago) — Director, Head of Global Social Media, Uber
- [Jeff Meltz](https://zorka.agency/influencer-marketing-leaders/jeff-meltz) — Senior Director, Social Media & Content Strategy, Kraken
- [Lexi Levin Mitchel](https://zorka.agency/influencer-marketing-leaders/lexi-levin-mitchel) — Director, Head of Social Media, US & Canada, Uber
- [Andrew Mok](https://zorka.agency/influencer-marketing-leaders/andrew-mok) — CMO, HeyGen
- [Sol Naldi](https://zorka.agency/influencer-marketing-leaders/sol-naldi) — Head of Marketing, Spotify
- [Valeria Navea](https://zorka.agency/influencer-marketing-leaders/valeria-navea) — Director of Growth Marketing, Pinterest
- [Ariel Navon](https://zorka.agency/influencer-marketing-leaders/ariel-navon) — EMEA Head of Content, Social, and Influencer Marketing, NVIDIA
- [Clare Phillips](https://zorka.agency/influencer-marketing-leaders/clare-phillips) — Director of Social & Influencer EMEA, Adobe
- [Moniza Sabbar](https://zorka.agency/influencer-marketing-leaders/moniza-sabbar) — Marketing Head - EMEA, ByteDance
- [David Sandstrom](https://zorka.agency/influencer-marketing-leaders/david-sandstrom) — Chief Marketing Officer, Klarna
- [Debbie Soon](https://zorka.agency/influencer-marketing-leaders/debbie-soon) — Head of Marketing, Privy
- [Selin Suzer](https://zorka.agency/influencer-marketing-leaders/selin-suzer) — Chief Marketing Officer, talabat, Delivery Hero
- [Sofya Tretyakova](https://zorka.agency/influencer-marketing-leaders/sofya-tretyakova) — Marketing Director, Revolut

## Contact

- Website: https://zorka.agency
- LinkedIn: https://www.linkedin.com/company/zorka-agency
- Media kit (PDF): https://zorka.agency/media-kit