# Zorka.Agency — full reference

> Zorka.Agency is the top influencer marketing agency for games — paid social, UGC & creative production, strategy & analytics for AAA studios and gaming brands worldwide.

Zorka.Agency is an influencer marketing agency for video games, founded in 2014 and operating worldwide across mobile, PC and console.

## Agency facts

- **Founded:** 2014
- **Marketing budget managed:** $400M+
- **In-house specialists:** 80
- **Creator network:** 850K creators
- **Studios served:** 40+
- **Languages shipped in:** 14
- **Social platforms covered:** 6

### Campaigns delivered by region

- North America: 2,125 campaigns
- Europe: 1,850 campaigns
- Latin America: 1,100 campaigns
- CIS: 980 campaigns
- MENA: 890 campaigns
- Asia Pacific: 640 campaigns

## Services

### Influencer Marketing
- URL: https://zorka.agency/services/influencer-marketing
- End-to-end creator campaigns for games — sourcing, concepting, activation, 24/7 management and reporting, across a network of 850K creators.

### eSport Campaigns
- URL: https://zorka.agency/services/esports-influencer-marketing
- Creator and streamer campaigns aimed at competitive-game audiences — Twitch activations, moment marketing around majors, pro-player content deals. We do not produce tournaments, broker team sponsorship or manage player talent.

### Paid Social
- URL: https://zorka.agency/services/paid-social
- Creator content turned into scalable performance media across Meta, TikTok, YouTube and Google — boosted, attributed and optimised end to end.

### UGC & Creative Production
- URL: https://zorka.agency/services/ugc-creative-production
- Creative built per platform and per market rather than one asset repurposed everywhere.

### Strategy & Analytics
- URL: https://zorka.agency/services/strategy-analytics
- Market and audience research, omnichannel strategy, ROI forecasting and post-campaign analysis before media goes live.

### Performance Marketing
- URL: https://zorka.agency/services/performance-marketing
- User acquisition and growth for apps and games, measured on incrementality rather than last click.

## Flagship partnerships

- **Plarium:** 10+ year partnership. 20K+ creators activated, 7B+ aggregate views, 30K+ releases shipped.
- **Scopely:** Tier-1 launches across Marvel, Monopoly and Star Trek IPs. 40M+ aggregate views at a $25 average CPM.
- **Krafton:** Brand activations around the PUBG franchise. 25M campaign views, 6.25% engagement rate, 4x lower CPA, +5% search lift.

## Clients

Krafton, Tencent, Plarium, Scopely, ByteDance, Lilith Games, NetEase Games, Garena, Wargaming, Blizzard Entertainment, InnoGames, Nexters, Candivore, IGG, G-bits, GOAT Games, Almedia, FuturePlay, Playstudios.

## Case studies (43)

### Hotta Studio — Neverness to Everness
- URL: https://zorka.agency/case-studies/neverness-to-everness
- Vertical: Multiplatform · Open-World RPG
- Services: influencer-marketing
- Regions: US, DE, FR
- Platforms: YouTube, Twitch, TikTok
- Formats: Integrations, Livestreams, Short-form
- Goal: Launch loud and launch fast — drive awareness and installs across the US, Germany and France with the full rollout landing inside a week.
- Results: 4M+ views, 14K avg CCV on Twitch, 3 markets, ~1 week full rollout
- Notes: Staged by creator category — gacha specialists pre-release, multigaming, anime and entertainment creators at release.

### Plarium — Raid: Shadow Legends × BERNTH
- URL: https://zorka.agency/case-studies/bernth-riff-challenge
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations, Challenge, Giveaway
- Goal: Turn the Raid: Shadow Legends soundtrack into a track built to go viral — and close the gap between loving a song and installing the game.
- Results: 141K+ views on YouTube, 4% ER, 1-of-1 signed Ibanez, 2-in-1 music + in-game task
- Notes: The creative fit and the engagement held. The in-game requirement — reaching Bronze III in Classic Arena — is the variable to optimise next time.

### InnoGames — Heroes of History
- URL: https://zorka.agency/case-studies/heroes-of-history
- Vertical: Mobile · Strategy
- Services: influencer-marketing, paid-social
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations, Livestreams
- Goal: Build a performance-first influencer strategy that maximizes installs and ROI while turning the channel into a scalable growth engine.
- Results: 6.5M+ views, 30%+ conversion rate, 90+ creators, ×4 higher CTR
- Notes: Audience: men 25+ (core 35+). Non-gaming creators drove incremental performance; YouTube Livestreams hit up to ×4 CTR.

### Scopely — Marvel Strike Force
- URL: https://zorka.agency/case-studies/marvel-strike-force
- Vertical: Mobile · RPG
- Services: influencer-marketing
- Regions: NA
- Platforms: YouTube, TikTok, YouTube Live
- Formats: Integrations, Dedicated
- Goal: Performance-oriented campaign across Gaming, Entertainment, Movies, DIY, Music
- Results: 10M views, 70 influencers, NA geo, Brand-safe content
- Notes: Franchise brand-safety: 5–7 day approval window for all assets

### Scopely — Monopoly GO
- URL: https://zorka.agency/case-studies/monopoly-go
- Vertical: Mobile · Casual
- Services: influencer-marketing, paid-social
- Regions: Tier 1
- Platforms: YouTube, TikTok, X, Instagram
- Formats: Integrations
- Goal: Tier-1 IM launch with female-leaning Entertainment/Movies/Gaming/Reactions audience
- Results: $25 avg CPM, 6M views, Tier 1 geo, High engagement

### G-Bits — Overmortal
- URL: https://zorka.agency/case-studies/overmortal
- Vertical: Mobile · Text-Idle RPG
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, TikTok
- Formats: Integrations, Dedicated
- Goal: Brand awareness + promote Chinese culture among English-speaking audience
- Results: 200K views, $25 avg CPM, 13% ER
- Notes: KOL focus: Culture, Chinese myths, traditional-instrument music channels

### Tuyoo Games — Fishing Master
- URL: https://zorka.agency/case-studies/fishing-master
- Vertical: Mobile · Casual
- Services: influencer-marketing, paid-social
- Regions: US
- Platforms: TikTok
- Formats: Video Post, Anchor Link
- Goal: Drive new installs and raise awareness in US at launch
- Results: Positive ROI
- Notes: Pure TikTok push using anchor links — pairs well with Spark Ads narrative

### PlayStudios — Ambassadors of Luck
- URL: https://zorka.agency/case-studies/ambassadors-of-luck
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube, Instagram, Offline, Live Streams
- Formats: Integrations, Ambassadors, Dedicated
- Goal: $1M Bahamas giveaway built around ambassadors and creators
- Results: 9K new users, 70 releases, 5M impressions, 6 ambassadors

### Gameforge — Aion Classic
- URL: https://zorka.agency/case-studies/aion-classic
- Vertical: PC · MMORPG
- Services: influencer-marketing
- Regions: Europe (DE/PL/GR/RO)
- Platforms: YouTube
- Formats: Integrations
- Goal: Bring back old players + attract new in untapped EU territories
- Results: $20 avg CPM, KPI reached
- Notes: Niche MMORPG-coverage channels — long-tail discovery

### My.Games — Hawked
- URL: https://zorka.agency/case-studies/hawked
- Vertical: PC · F2P Shooter
- Services: paid-social
- Regions: US
- Platforms: YouTube
- Formats: Integrations
- Goal: Performance + brand awareness at F2P launch in the US
- Results: $29 avg CPM (incl IP), 8% ER, Top F2P FPS XBOX/Steam, Extra mentions
- Notes: $29 CPM includes paid usage rights

### Wargaming — WoW & WoT
- URL: https://zorka.agency/case-studies/wow-wot-worldwide-promo
- Vertical: PC · Vehicles
- Services: influencer-marketing
- Regions: Tier 1, MENA, EU, Asia
- Platforms: YouTube, Live Streams
- Formats: Dedicated, Integrations, Live Streams
- Goal: Performance-driven worldwide promo with bonus pack hook
- Results: 150+ releases
- Notes: Adult male audience, high-ER channels + livestream tips/commentary

### Long Tale Games — Life is Feudal: MMO
- URL: https://zorka.agency/case-studies/life-is-feudal-mmo
- Vertical: PC · Hardcore Sandbox RPG
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube, Twitch
- Formats: Integrations, Streams, Extra Mentions
- Goal: Highlight Steam return + attract new subs to a hardcore subscription MMO
- Results: NDA metrics
- Notes: Competitor-niche channel strategy due to subscription model

### Plarium — Raid: Shadow Legends — Twitch Extension
- URL: https://zorka.agency/case-studies/twitch-extension-raid
- Vertical: PC · RPG
- Services: creative
- Regions: US
- Platforms: Twitch
- Formats: Extension, Giveaway
- Goal: Custom Twitch extension with leaderboard + legal giveaway in the US
- Results: 
- Notes: End-to-end build: design + dev + legal giveaway

### ByteDance — Dragonheir: Silent Gods
- URL: https://zorka.agency/case-studies/dragonheir-silent-gods
- Vertical: Mobile · Western RPG
- Services: influencer-marketing, paid-social
- Regions: US, DE, FR
- Platforms: YouTube, Twitch
- Formats: Integrations, Streams, Extra Post
- Goal: Cross-platform launch on YouTube + Twitch (paid and organic)
- Results: 190 YouTube releases, 50 Twitch streamers
- Notes: TCG fans + Western RPG/DnD + Game Entertainment clusters

### Garena — Black Clover: Rise of the Wizard King
- URL: https://zorka.agency/case-studies/black-clover-wizard-king
- Vertical: Mobile · Anime
- Services: influencer-marketing
- Regions: DE, FR
- Platforms: YouTube
- Formats: Dedicated, Integrations
- Goal: Pre-registration and launch campaign in Germany and France
- Results: 7M views, 9% ER, Positive feedback
- Notes: Three influencer clusters: Anime/Animation, Anime games, Entertainment

### Krafton — PUBG: Battlegrounds
- URL: https://zorka.agency/case-studies/pubg-battlegrounds
- Vertical: PC · Battle Royale
- Services: paid-social
- Regions: Tier 1
- Platforms: Search, Display, Social
- Formats: Performance Media
- Goal: Drive search + conversions through paid social + UA
- Results: +407% conversion boost, ×4 lower CPA, ×1.7 higher CR, +5% search lift
- Notes: No video available — pure media buying numbers

### NetEase — Lord of the Rings
- URL: https://zorka.agency/case-studies/lord-of-the-rings
- Vertical: Mobile · Fantasy
- Services: influencer-marketing, creative
- Regions: US, DE, FR
- Platforms: YouTube
- Formats: Dedicated
- Goal: Creative campaign with custom videos by influencers
- Results: 2M views, Positive feedback
- Notes: Each blogger produced bespoke creative — drawings, sculptures, sound design

### Tencent — PUBG Mobile
- URL: https://zorka.agency/case-studies/pubg-mobile
- Vertical: Mobile · Battle Royale
- Services: influencer-marketing
- Regions: Tier 1, Europe, Asia, MENA
- Platforms: YouTube, TikTok, X, Meta, Live Streams
- Formats: Integrations, Live Streams, Shorts, Social Posts
- Goal: Brand awareness around brand collaborations (Tesla, LFC, Baby Shark, Bugatti, Aston Martin)
- Results: 31M views, 9% ER, Positive feedback
- Notes: Mode highlights + brand collab cross-promo

### Plarium — Raid: Shadow Legends
- URL: https://zorka.agency/case-studies/raid-shadow-legends
- Vertical: Multi · RPG
- Services: influencer-marketing
- Regions: Tier 1, Europe, Asia, MENA
- Platforms: YouTube, Twitch, X, Meta, Offline
- Formats: Dedicated, Live Streams, Social Posts
- Goal: Worldwide launch + monthly promo since 2019
- Results: Top RPG worldwide, Since 2019
- Notes: Long-running monthly programme — events, collabs, special projects

### Scopely — Star Trek Fleet Command
- URL: https://zorka.agency/case-studies/star-trek-fleet-command
- Vertical: Mobile · Strategy
- Services: influencer-marketing, paid-social
- Regions: US, DE
- Platforms: YouTube
- Formats: Dedicated, Integrations
- Goal: Performance-oriented campaign with adult male 25+ creators
- Results: 4M views, Positive feedback
- Notes: Best creatives recut for UA — useful proof for paid-social asset reuse

### Level Infinite — Arena Breakout
- URL: https://zorka.agency/case-studies/arena-breakout
- Vertical: Mobile · F2P Shooter
- Services: paid-social
- Regions: US
- Platforms: YouTube
- Formats: Integrations, Social Posts
- Goal: Performance-oriented shooter release in the US (pre-reg + global)
- Results: $25 avg eCPM, Performance on YouTube

### Multiple — Custom Twitch Campaigns
- URL: https://zorka.agency/case-studies/custom-twitch-campaigns
- Vertical: Multi · Twitch
- Services: creative, esports
- Regions: Tier 1, MENA, EU, Asia
- Platforms: Twitch
- Formats: Dedicated Livestream, Chatbot, Overlay
- Goal: Develop creative tools (widgets/extensions) to lift stream ER
- Results: High stream ER
- Notes: Animated + interactive tools for streamer engagement

### Multiple — eSports Campaigns
- URL: https://zorka.agency/case-studies/esports-campaigns
- Vertical: Multi · eSports
- Services: influencer-marketing, esports
- Regions: EU
- Platforms: YouTube, Twitch, Meta, X
- Formats: Dedicated Livestream, Highlights, Social Posts
- Goal: Bring eSports fans to the game via athlete partnerships
- Results: High stream ER
- Notes: End-to-end team management: contracts, reporting, day-to-day

### Zynga — Star Wars Hunters
- URL: https://zorka.agency/case-studies/star-wars-hunters
- Vertical: Mobile · Hero Shooter
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: Instagram, YouTube, TikTok
- Formats: Cosplay, Social Posts
- Goal: Showcase Bounty Hunter heroes through curated cosplayers
- Results: 1.4M+ aggregate followers, 3 hero cosplayers
- Notes: Cosplayers: @youngseoul, @kizuki_cosplay, @alicepixels — Aran Tal, Imara Vex, Rieve

### Ten Square Games — Fishing Clash
- URL: https://zorka.agency/case-studies/fishing-clash
- Vertical: Mobile · Casual
- Services: influencer-marketing, creative
- Regions: US
- Platforms: YouTube
- Formats: Dedicated, In-Game Event
- Goal: Performance-oriented campaign to drive new players
- Results: 0.88% CVR Day 10
- Notes: Bespoke in-game items + special event timed to creator promo

### Goat Games — Treasure Hunt — Dungeon Hunter 6
- URL: https://zorka.agency/case-studies/treasure-hunt-dungeon-hunter-6
- Vertical: Mobile · RPG
- Services: creative, influencer-marketing
- Regions: DE
- Platforms: YouTube, Instagram
- Formats: Integrations, Social Posts, Geocaching
- Goal: New game launch via viral geocaching with 15 influencers
- Results: NDA metrics, 15 influencers
- Notes: Treasure-hunt boxes hidden by influencers — fans search and share

### Plarium — Branded Gift Boxes
- URL: https://zorka.agency/case-studies/branded-gift-boxes
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations, Unboxing
- Goal: Brand awareness via branded merch/figurine boxes with AR-card hook
- Results: 5M views, 50 releases
- Notes: QR code unlocks 3D character on phone — unboxing + game overview format

### Plarium — Raid: Shadow Legends — Kamui Cosplay
- URL: https://zorka.agency/case-studies/kamui-cosplay-specials
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, TikTok, Meta, X, Reddit
- Formats: Special Project, Social Posts
- Goal: Two-month build of real-life Barbarian Valkyrie costume by Kamui Cosplay
- Results: 25M+ views, 245 publications, 8% engagement rate, Positive ROAS
- Notes: Behind-the-scenes content on multiple platforms

### Plarium — Offline Event — Plarium Studio Visit
- URL: https://zorka.agency/case-studies/offline-event-plarium-studio
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Europe
- Platforms: YouTube
- Formats: Dedicated
- Goal: Studio visit special: 8 US bloggers spent 3 days at Plarium Kharkiv
- Results: 5M views, 6.2% ER, 3% CTR
- Notes: Behind-the-scenes studio access — high-quality video output

### Plarium — Egg Hunt — AR Easter Quest
- URL: https://zorka.agency/case-studies/egg-hunt-ar
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, Web AR
- Formats: Dedicated, AR Quest
- Goal: Brand awareness + performance + remarketing via Easter AR quest
- Results: 11% ER, Positive feedback
- Notes: Mobile-web AR — no app install required to participate

### Plarium — Raid: Shadow Legends — S1mple x NAVI
- URL: https://zorka.agency/case-studies/s1mple-specials
- Vertical: Multi · RPG
- Services: creative, esports, influencer-marketing
- Regions: Tier 1, EU
- Platforms: YouTube, Twitch
- Formats: Dedicated, Live Streams, Integrations, UA
- Goal: NAVI x Raid collab — new hero built around s1mple
- Results: -20% lower CPA, Positive feedback
- Notes: End-to-end: NAVI deal + costume production + UA video

### Plarium — Raid: Shadow Legends — Cerberusarms
- URL: https://zorka.agency/case-studies/cerberusarms-specials
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1, EU
- Platforms: YouTube
- Formats: Dedicated, UA Videos
- Goal: In-game character based on Cerberusarms — motion-capture and costume
- Results: High CR, Motion capture session, Real-life costume, Positive feedback
- Notes: Studio trip + mocap + costume replica + UA shoot

### Undisclosed — Halloween Specials
- URL: https://zorka.agency/case-studies/halloween-specials
- Vertical: Mobile · RPG
- Services: creative
- Regions: Tier 1
- Platforms: YouTube
- Formats: Offline Event, Integrations, Social Posts
- Goal: End-to-end Halloween special for an RPG mobile game in 1 month
- Results: NDA metrics
- Notes: Idea-to-payout in one month — full legal supervision

### Nexters — Hero Wars — Take a Break and Dominate
- URL: https://zorka.agency/case-studies/take-a-break-and-dominate
- Vertical: Mobile · RPG
- Services: creative
- Regions: US, DE, PL
- Platforms: YouTube, UA
- Formats: 70 sec. TV commercial
- Goal: Live-action TV commercial bridging in-game world and real life
- Results: ×4 CR
- Notes: Departure from in-game graphics — live actors, real sets

### Plarium — Raid: Shadow Legends — Progress Bar
- URL: https://zorka.agency/case-studies/plarium-progress-bar
- Vertical: Multi · RPG
- Services: creative, influencer-marketing, paid-social
- Regions: Tier 1
- Platforms: YouTube
- Formats: Widget, UA Integration
- Goal: Reduce cost-per-install while scaling the user base — through an interactive widget under creator videos that visualised live install growth.
- Results: −50% cost per install, 1.5M+ views, ×2 installs, ↑ CR boost
- Notes: Custom widget embedded in video descriptions — real-time install tracker incentivised viewers to push the bar to 100%.

### Plarium — Raid: Shadow Legends — Outside the Box
- URL: https://zorka.agency/case-studies/outside-the-box
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Sculpture, 3D Art, Custom Creative
- Goal: Treat influencer partnerships as collaborative creative projects — sculpture, 3D art and game-fidelity battle scenes that go beyond the standard integration.
- Results: Positive audience response, Custom sculptures, 3D art crossovers, Battle reenactments
- Notes: Spans sculptural champion pieces, 3D artist collaborations (incl. Huggy Wuggy / Kissy Missy crossover) and game-fidelity battle reenactments.

### Plarium — Raid: Shadow Legends — Musical Integration
- URL: https://zorka.agency/case-studies/musical-integration
- Vertical: Multi · RPG
- Services: creative, influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Music Video, Multi-Creator Collab
- Goal: A multi-genre music collaboration — several music bloggers blending their distinct styles into one unified song and video for the game.
- Results: Multi-genre collab, Custom song, Multiple bloggers, Original music video
- Notes: Music creators across different genres came together for a single produced track + video tied to the game.

### PlayStudios — myKONAMI & POP! Slots
- URL: https://zorka.agency/case-studies/playstudios-mykonami-pop-slots
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube, Instagram
- Formats: Integrations, IG Stories
- Goal: Run a performance campaign in Tier-1 regions, with content repurposed for UA.
- Results: $30 avg CPM, Tier 1 geo, UA-ready content
- Notes: Focus on male-leaning channels plus low-CPM creators making fun, engaging content reused in UA.

### Product Madness — Lightning Link & Cashman Casino
- URL: https://zorka.agency/case-studies/product-madness-casino
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations, IP Rights for UA
- Goal: Launch a performance-oriented campaign on a new market without the usual casino-ad negativity.
- Results: 7M+ views, 7% ER, Lower CPM
- Notes: Pivoted from costly F25+ channels to male-leaning Entertainment, Music and Auto; creatives later reused in UA.

### Scatter Slots — Scatter Slots
- URL: https://zorka.agency/case-studies/scatter-slots
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations
- Goal: Reach a Female 25+ audience by testing non-gaming creator verticals.
- Results: 500K+ views, 35% avg CR, $56 avg CPM
- Notes: Crime & Investigation, Food, Gossip and Music/Reactions creators on camera; gameplay showcases beat voiceover-only.

### MPL — MPL — Social Casino Platform
- URL: https://zorka.agency/case-studies/mpl-social-casino
- Vertical: Mobile · Social Casino
- Services: influencer-marketing
- Regions: US
- Platforms: YouTube
- Formats: Integrations
- Goal: Build awareness and smoothly introduce a new social-casino gaming platform to the US market.
- Results: 8%+ ER, Over performance
- Notes: Top US creators each got a personalized brief and a hand-picked game matching their content style.

### Buff.game — Buff — Loyalty Program
- URL: https://zorka.agency/case-studies/buff-loyalty
- Vertical: Gaming · Rewards App
- Services: influencer-marketing
- Regions: Multi-region
- Platforms: YouTube
- Formats: Integrations
- Goal: Launch a performance-driven campaign for the play-and-earn gamer rewards app.
- Results: 11M+ views, 6% ER, Over performance
- Notes: Creators ran Buff in the background while playing; welcome gifts drove registration. Higher CTR and lower CPM than scripted norms.

### Freecash — Freecash — Rewards App
- URL: https://zorka.agency/case-studies/freecash
- Vertical: Gaming · Rewards App
- Services: influencer-marketing
- Regions: Tier 1
- Platforms: YouTube
- Formats: Integrations
- Goal: Reach a female audience and prove the platform is legit while keeping CPM low.
- Results: 900K+ views, $28 CPM, <30 days to positive ROI
- Notes: True Crime, Commentary, Reactions and Entertainment creators explained the mechanics in 60–90s promos.

## Articles (48)

- [Does esports sponsorship pay off for game brands?](https://zorka.agency/blog/esports-sponsorship-roi) — When esports activations make sense for game publishers, how to measure ROI properly, and the traps that quietly drain budget without return. (Esports, published 2026-09-01)
- [Game Release Calendar 2026–2027: What It Means for Launch Marketing](https://zorka.agency/blog/game-release-calendar-2026-2027) — Every release date announced at gamescom Opening Night Live 2026, the windows they crowd, and what that changes for a game's creator campaign timeline. (Influencer Marketing, published 2026-08-26)
- [How Big Is the Gaming Influencer Marketing Market?](https://zorka.agency/blog/gaming-influencer-marketing-market-size) — Four independent methods, one corridor — and the single assumption that could move the answer by a multiple, named out loud rather than buried. (Influencer Marketing, published 2026-08-25)
- [Top 10 Mobile Game User Acquisition Agencies in 2026](https://zorka.agency/blog/top-mobile-game-user-acquisition-agencies) — Ten UA agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and why most lists are padded with DSPs. (Performance Marketing, published 2026-08-20)
- [LTV, ROAS, and payback windows: the performance metrics that decide if your mobile game UA is actually profitable](https://zorka.agency/blog/ltv-roas-payback-windows) — A plain-English guide to LTV, ROAS, and payback windows — the three metrics that separate profitable mobile game UA from costly installs. (Performance Marketing, published 2026-08-15)
- [Top 10 Gaming Influencer Marketing Agencies in 2026](https://zorka.agency/blog/top-gaming-influencer-marketing-agencies) — Ten agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and the one name every other list gets wrong. (Influencer Marketing, published 2026-08-12)
- [How to Forecast Results From a Creator Marketing Budget: Inside Almedia's Model](https://zorka.agency/blog/how-almedia-forecasts-influencer-marketing-results) — Almedia predicts which creator campaigns will pay back before the money is spent. Their Director of Ventures and Influencer Marketing Manager explain the model, the metrics and the deal structures behind it. (Performance Marketing, published 2026-08-11)
- [13 Mobile Game KPIs That Actually Matter in 2026](https://zorka.agency/blog/13-kpis-to-measure-your-mobile-game) — The 13 mobile game KPIs worth tracking, with 2026 benchmarks for retention, ARPDAU, payer conversion, CPI and ROAS — and how to read them without fooling yourself. (Performance Marketing, published 2026-08-07)
- [The AAARRR Funnel: What It Is and How It Works for Games](https://zorka.agency/blog/aaarrr-funnel-what-is-it-and-how-does-it-work) — AAARRR — Awareness, Acquisition, Activation, Retention, Referral, Revenue — explained stage by stage, with the metric that matters at each one and 2026 benchmarks for mobile games. (Performance Marketing, published 2026-08-07)
- [OEM Advertising: The Guide for App and Game Developers in 2026](https://zorka.agency/blog/the-ultimate-guide-to-oem-advertising-for-app-developers) — What OEM advertising is, which manufacturers matter in which regions, the four ad formats, and where it beats Google and Meta on cost — plus when it doesn't work. (Performance Marketing, published 2026-08-07)
- [Israel Mobile Game Market in 2026: What Israelis Actually Play](https://zorka.agency/blog/in-a-nutshell-israel-mobile-game-market) — The most popular and top-grossing mobile games in Israel right now, who plays them, where their attention lives, and what it means for studios marketing to Israeli players. (Performance Marketing, published 2026-08-06)
- [A studio's guide to Twitch sponsorship for games](https://zorka.agency/blog/twitch-sponsorship-guide) — How to structure, brief, and measure sponsored Twitch streams for competitive and live-service games — without wasting budget on vanity metrics. (Platform Playbooks, published 2026-08-01)
- [10 UGC hook formulas that stop the scroll for mobile games](https://zorka.agency/blog/ugc-hooks-that-stop-the-scroll) — Ten opening-second hook formulas for gaming UGC on TikTok, Reels, and YouTube Shorts — with the psychology behind each and when to use it. (UGC & Creative, published 2026-07-15)
- [AAA Game Influencer Campaign Planning](https://zorka.agency/blog/aaa-game-influencer-campaign-planning) — How to verify creator numbers before signing, build tracking that survives TV and organic traffic, and handle partners who won't share verifiable stats. (Influencer Marketing, published 2026-07-07)
- [Best US gaming influencer agencies for launch support](https://zorka.agency/blog/best-us-gaming-influencer-agencies-for-launch-support) — What to check before signing a US agency for a game launch: creator fit, embargo and key logistics, platform compliance, and the limits every agency has. (Influencer Marketing, published 2026-07-07)
- [Creator Brief Template for Mobile Game Campaigns](https://zorka.agency/blog/creator-brief-template-for-mobile-game-campaigns) — A section-by-section brief structure for mobile game creators: game overview, audience, what to highlight, workflow, approvals and how success is measured. (Influencer Marketing, published 2026-07-07)
- [Esports Influencer Marketing Agency](https://zorka.agency/blog/esports-influencer-marketing-agency) — What an esports-focused agency actually does differently: creator vetting, brief and format design, launch management, and reporting tied to campaign goals. (Esports, published 2026-07-07)
- [The game soft launch marketing playbook: using micro-creators to validate before you go global](https://zorka.agency/blog/soft-launch-influencer-playbook) — How game studios use micro-creators in test geos to validate retention, gather creative signal, and de-risk a global launch — without blowing the full budget. (Influencer Marketing, published 2026-07-01)
- [Creator whitelisting for games: turning organic creator posts into high-performing paid ads](https://zorka.agency/blog/creator-whitelisting-spark-ads) — How game studios use TikTok Spark Ads and Meta partnership ads to amplify creator content as paid inventory without sacrificing authenticity. (Paid Social, published 2026-06-15)
- [Influencer Marketing for Gaming: A Practical Playbook](https://zorka.agency/blog/influencer-marketing-for-gaming-a-practical-playbook-2) — How to run influencer marketing for gaming as a performance channel — match creators to player intent, price for qualified attention, and measure real lift. (Influencer Marketing, published 2026-05-21)
- [Why Authenticity Alone Isn’t Enough in Gaming Influencer Marketing](https://zorka.agency/blog/why-authenticity-alone-isnt-enough-in-gaming-influencer-marketing) — Authenticity is the baseline in gaming influencer marketing — learn the alignment, measurement, and platform strategy that actually drives results. (Influencer Marketing, published 2026-03-11)
- [Influencer Marketing for Gaming: How to Forecast Budget and Prove ROI in 2026](https://zorka.agency/blog/influencer-marketing-for-gaming-how-to-forecast-budget-and-prove-roi-in-2026) — A 2026 framework for influencer marketing for gaming — forecast creator budgets, build a conversion chain, and prove ROI finance will fund. (Performance Marketing, published 2026-03-07)
- [Influencer Marketing for Gaming: Systems That Drive LTV](https://zorka.agency/blog/influencer-marketing-for-gaming-systems-that-drive-ltv) — How to build influencer marketing for gaming as a repeatable system that converts creator attention into durable player LTV — not one-off install spikes. (Influencer Marketing, published 2026-02-15)
- [Creator Marketing at Every Growth Stage: How Your Strategy Should Evolve as Your Game Does](https://zorka.agency/blog/creator-marketing-at-every-growth-stage) — Creator marketing for games isn't one playbook — here's how to evolve your strategy across pre-launch, launch, early live, and Year Two. (Influencer Marketing, published 2026-02-10)
- [Gaming Influencer Marketing: Strategy, Budgeting, and Measurement That Works](https://zorka.agency/blog/gaming-influencer-marketing-strategy-budgeting-and-measurement-that-works) — A gaming influencer marketing strategy that scales: pick creators with LOAF, test with the 3T ladder, budget with RAMP, and measure real lift with G.A.M.E. (Influencer Marketing, published 2026-02-09)
- [Influencer User Acquisition That Delivers for Games](https://zorka.agency/blog/influencer-user-acquisition-that-delivers-for-games) — A practical playbook for influencer user acquisition that turns creator campaigns into a measurable, repeatable growth engine for games. (Influencer Marketing, published 2026-02-03)
- [The End of Aggressive Promos: What Converts Players Now](https://zorka.agency/blog/the-end-of-aggressive-promos-what-converts-players-now) — Aggressive promos are dead — here's what converts players now in iGaming, from value-driven bonuses to retention-first, AI-personalized campaigns. (Influencer Marketing, published 2026-01-23)
- [Gaming Influencer Marketing in 2026: Stop Playing, Start Winning](https://zorka.agency/blog/gaming-influencer-marketing-in-2026-stop-playing-start-winning) — Gaming influencer marketing in 2026 rewards engagement, long-term partnerships, and authenticity over raw reach — here's how brands actually win. (Influencer Marketing, published 2026-01-16)
- [In-App Advertising in 2025: Global Trends, AI Innovations, and Hybrid Monetization](https://zorka.agency/blog/in-app-advertising-in-2025-global-trends-ai-innovations-and-hybrid-monetization) — How in-app advertising in 2025 is reshaped by AI, regional CPM gaps, and hybrid monetization — and what it means for game developers chasing revenue. (Influencer Marketing, published 2025-04-17)
- [97 Million Impressions and 237% ROAS: A Case Study of a PC Game Advertising Campaign](https://zorka.agency/blog/97-million-impressions-and-237-roas-a-case-study-of-a-pc-game-advertising-campaign) — How a PC game advertising campaign blended performance and programmatic to hit 97M impressions, 237% ROAS, and conversions within benchmark. (Performance Marketing, published 2025-03-27)
- [Global Top Mobile Games in January 2025](https://zorka.agency/blog/global-top-mobile-games-in-january-2025) — See the global top mobile games in January 2025 ranked by advertising, revenue, and downloads across the App Store and Google Play. (Influencer Marketing, published 2025-03-11)
- [Reddit For Gamers: How To Drive Engagement And Boost Game Sales](https://zorka.agency/blog/reddit-for-gamers-how-to-drive-engagement-and-boost-game-sales) — Reddit for gamers is a high-trust channel where targeted subreddits turn authentic conversations into installs, pre-registrations, and real game sales. (Influencer Marketing, published 2024-11-07)
- [Re-engaging Users: A Remarketing Success Story in the Entertainment Industry](https://zorka.agency/blog/re-engaging-users-a-remarketing-success-story-in-the-entertainment-industry) — How a targeted remarketing campaign in the entertainment industry re-activated lapsed users and beat a $0.50 CPA target with a 32% retention rate. (Influencer Marketing, published 2024-09-25)
- [Unhinged Marketing: Is It Really Worth the Risk?](https://zorka.agency/blog/unhinged-marketing-is-it-really-worth-the-risk) — Unhinged marketing grabs attention with shock and chaos, but is it worth the risk? Here's when it pays off for brands and when it backfires. (Influencer Marketing, published 2024-09-05)
- [Guilty Pleasures: How Marketers Use Guilt to Drive Action](https://zorka.agency/blog/guilty-pleasures-how-marketers-use-guilt-to-drive-action) — Guilt marketing drives fast action but risks backlash — here is how marketers use guilt ethically to boost engagement and conversions. (Influencer Marketing, published 2024-07-18)
- [[CASE STUDY] Game on: How Opera GX redefined game advertising](https://zorka.agency/blog/case-study-game-on-how-opera-gx-redefined-game-advertising) — How Opera GX game advertising cut CPA by 84% and lifted conversions 520% while promoting PC game updates to a highly engaged gamer audience. (Influencer Marketing, published 2024-07-12)
- [Crafting Enduring Connections: Mastering Customer Acquisition](https://zorka.agency/blog/crafting-enduring-connections-mastering-customer-acquisition) — A practical guide to customer acquisition: attract, nurture, convert, and retain customers with a data-driven, customer-centric strategy that scales. (Influencer Marketing, published 2024-05-23)
- [Empowering Engagement: Crafting Digital Marketing Strategy in 2024](https://zorka.agency/blog/empowering-engagement-crafting-digital-marketing-strategy-in-2024) — A practical guide to building a digital marketing strategy in 2024 that drives engagement through shareable content, personalization, AI, and short-form video. (Influencer Marketing, published 2024-03-28)
- [Mobile App Analytics: A Guide to Enhancing User Experience](https://zorka.agency/blog/mobile-app-analytics-a-guide-to-enhancing-user-experience) — A guide to mobile app analytics: what to measure across attribution, product, store, and crash data to enhance user experience and grow retention. (Influencer Marketing, published 2024-01-19)
- [Leveraging Gaming Communities to Promote Your Brand or Product](https://zorka.agency/blog/leveraging-gaming-communities-to-promote-your-brand-or-product) — A practical guide to leveraging gaming communities to promote your brand, with authentic strategies that turn passionate players into loyal advocates. (Influencer Marketing, published 2023-10-25)
- [Mastering Omnichannel Marketing: Connecting with Your Customers Everywhere](https://zorka.agency/blog/mastering-omnichannel-marketing-connecting-with-your-customers-everywhere) — A practical guide to omnichannel marketing that connects channels into one seamless experience, lifting retention, customer LTV, and revenue. (Influencer Marketing, published 2023-10-12)
- [Unlocking the Power of Brand Loyalty: A Roadmap for Success](https://zorka.agency/blog/unlocking-the-power-of-brand-loyalty-a-roadmap-for-success) — A roadmap to brand loyalty: how gaming and non-gaming brands build trust, retention, and advocacy through consistency, personalization, and community. (Influencer Marketing, published 2023-10-05)
- [Gaming’s Immersive Future: Insights from gamescom ‘23](https://zorka.agency/blog/gamings-immersive-future-insights-from-gamescom-23) — Insights from gamescom '23 on how influencer marketing fuels gaming's immersive future and why brands must build lasting creator partnerships. (Influencer Marketing, published 2023-10-02)
- [Case Study: AR Influencer Marketing Campaign in the Gaming Realm](https://zorka.agency/blog/case-study-ar-influencer-marketing-campaign-in-the-gaming-realm) — How an AR influencer marketing campaign for RAID: Shadow Legends turned in-game IDs into real-world AR quests and went viral with gaming bloggers. (Influencer Marketing, published 2023-09-29)
- [Creators vs. Brands: How to Get Influencer Endorsement (and Not Get Sued)](https://zorka.agency/blog/creators-vs-brands-how-to-get-influencer-endorsement-and-not-get-sued) — How to get influencer endorsement the right way — usage rights, contracts, and the rules game brands must follow to collaborate with creators safely. (Influencer Marketing, published 2023-08-09)
- [The Power of Marketing Localization in Your Digital Marketing Strategy](https://zorka.agency/blog/the-power-of-marketing-localization-in-your-digital-marketing-strategy) — Marketing localization adapts products, content, and campaigns to local culture so your digital marketing strategy converts in every region you enter. (Influencer Marketing, published 2023-08-03)
- [Honkai: Star Rail’s Influencer Marketing Campaign: A Blueprint for Gaming Success](https://zorka.agency/blog/honkai-star-rails-influencer-marketing-campaign-a-blueprint-for-gaming-success) — How HoYoverse's Honkai: Star Rail influencer marketing campaign drove 8M pre-registrations — and the brandformance blueprint you can copy. (Influencer Marketing, published 2023-07-04)
- [Case Study: An Influencer Marketing Campaign In YouTube Shorts](https://zorka.agency/blog/case-study-an-influencer-marketing-campaign-in-youtube-shorts) — How we ran an influencer marketing campaign in YouTube Shorts to acquire new players for a mobile game across the US and Europe. (Platform Playbooks, published 2023-06-29)

## Contact

- Website: https://zorka.agency
- LinkedIn: https://www.linkedin.com/company/zorka-agency
- Media kit (PDF): https://zorka.agency/media-kit