# Zorka.Agency

> Zorka.Agency is the top influencer marketing agency for games — paid social, UGC & creative production, strategy & analytics for AAA studios and gaming brands worldwide.

Zorka.Agency is an influencer marketing agency specialising in video games — mobile, PC and console. Founded in 2014, operating worldwide.

## Facts

- **Founded:** 2014
- **Focus:** Influencer marketing for video games — mobile, PC and console. Games are the specialism, not one vertical among several.
- **Marketing budget managed:** $400M+
- **In-house specialists:** 80
- **Creator network:** 850K creators
- **Studios served:** 40+
- **Languages shipped in:** 14
- **Campaigns by region:** North America 2,125, Europe 1,850, Latin America 1,100, CIS 980, MENA 890, Asia Pacific 640

## Services

- [Influencer Marketing](https://zorka.agency/services/influencer-marketing): End-to-end creator campaigns for games — sourcing, concepting, activation, 24/7 management and reporting, across a network of 850K creators.
- [eSport Campaigns](https://zorka.agency/services/esports-influencer-marketing): Creator and streamer campaigns aimed at competitive-game audiences — Twitch activations, moment marketing around majors, pro-player content deals. We do not produce tournaments, broker team sponsorship or manage player talent.
- [Paid Social](https://zorka.agency/services/paid-social): Creator content turned into scalable performance media across Meta, TikTok, YouTube and Google — boosted, attributed and optimised end to end.
- [UGC & Creative Production](https://zorka.agency/services/ugc-creative-production): Creative built per platform and per market rather than one asset repurposed everywhere.
- [Strategy & Analytics](https://zorka.agency/services/strategy-analytics): Market and audience research, omnichannel strategy, ROI forecasting and post-campaign analysis before media goes live.
- [Performance Marketing](https://zorka.agency/services/performance-marketing): User acquisition and growth for apps and games, measured on incrementality rather than last click.

## Notable clients

Krafton, Tencent, Plarium, Scopely, ByteDance, Lilith Games, NetEase Games, Garena, Wargaming, Blizzard Entertainment, InnoGames, Nexters, Candivore, IGG, G-bits, GOAT Games, Almedia, FuturePlay, Playstudios.

## Notable titles worked on

PUBG: Battlegrounds (PC, console), PUBG Mobile, RAID: Shadow Legends, Marvel Strike Force, The Lord of the Rings, Heroes of History.

## Key pages

- [Case studies](https://zorka.agency/case-studies): 42 campaigns with published metrics.
- [Blog](https://zorka.agency/blog): playbooks and market research on gaming influencer marketing.
- [Gaming influencer marketing benchmarks](https://zorka.agency/resources/gaming-influencer-benchmarks): first-party CPM by country, click-through by creator category, install conversion and revenue per download, plus the forecasting model — five years of Zorka.Agency campaign data.
- [Media kit](https://zorka.agency/media-kit): full credentials deck (PDF).
- [Gaming conference calendar](https://zorka.agency/resources/conference-calendar): industry events worldwide.
- [Verify a Zorka contact](https://zorka.agency/verify): check whether outreach claiming to be from us is genuine.
- [About](https://zorka.agency/about)

## Contact

- Website: https://zorka.agency
- LinkedIn: https://www.linkedin.com/company/zorka-agency

## Full details

- [llms-full.txt](https://zorka.agency/llms-full.txt): every case study and article with metrics.