Playbooks for growing games.

Field notes on influencer marketing, UGC, paid social and performance — straight from the campaigns we run for studios and gaming brands worldwide.

More reading.

In-house team, embedded operator or agency: how game studios should staff creator marketing

The real trade-offs between in-house, embedded operator, and agency creator marketing — and the hybrid model most growing game studios land on.

October 15, 20269 min read

Gaming specialist vs. generalist influencer agency: what actually changes for a game studio

A gaming-first influencer agency sources creators by genre and platform, speaks CPI and payback windows, and treats Twitch as a core channel. Here is exactly what differs — and when a generalist is the right call.

October 1, 20268 min read

How to choose a gaming influencer agency — and what to ask before you sign

How game studios evaluate gaming influencer agencies: creator network fit, fraud vetting, deal structure, and the red flags to spot before you sign.

September 15, 202610 min read

Does esports sponsorship pay off for game brands?

When esports activations make sense for game publishers, how to measure ROI properly, and the traps that quietly drain budget without return.

September 1, 20269 min read

Game Release Calendar 2026–2027: What It Means for Launch Marketing

Every release date announced at gamescom Opening Night Live 2026, the windows they crowd, and what that changes for a game's creator campaign timeline.

August 26, 20267 min read

Top 10 Mobile Game User Acquisition Agencies in 2026

Ten UA agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and why most lists are padded with DSPs.

August 20, 202611 min read

LTV, ROAS, and payback windows: the performance metrics that decide if your mobile game UA is actually profitable

A plain-English guide to LTV, ROAS, and payback windows — the three metrics that separate profitable mobile game UA from costly installs.

August 15, 202610 min read

Top 10 Gaming Influencer Marketing Agencies in 2026

Ten agencies fact-checked against Clutch and their own sites in August 2026 — with budgets, named game clients, and the one name every other list gets wrong.

August 12, 202611 min read

How to Forecast Results From a Creator Marketing Budget: Inside Almedia's Model

Almedia predicts which creator campaigns will pay back before the money is spent. Their Director of Ventures and Influencer Marketing Manager explain the model, the metrics and the deal structures behind it.

August 11, 202611 min read

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