Editor's picks.
The game soft launch marketing playbook: using micro-creators to validate before you go global
How game studios use micro-creators in test geos to validate retention, gather creative signal, and de-risk a global launch — without blowing the full budget.
Creator whitelisting for games: turning organic creator posts into high-performing paid ads
How game studios use TikTok Spark Ads and Meta partnership ads to amplify creator content as paid inventory without sacrificing authenticity.
Influencer Marketing for Gaming: A Practical Playbook
How to run influencer marketing for gaming as a performance channel — match creators to player intent, price for qualified attention, and measure real lift.
More reading.
Why Authenticity Alone Isn’t Enough in Gaming Influencer Marketing
Authenticity is the baseline in gaming influencer marketing — learn the alignment, measurement, and platform strategy that actually drives results.
Influencer Marketing for Gaming: How to Forecast Budget and Prove ROI in 2026
A 2026 framework for influencer marketing for gaming — forecast creator budgets, build a conversion chain, and prove ROI finance will fund.
Influencer Marketing for Gaming: Systems That Drive LTV
How to build influencer marketing for gaming as a repeatable system that converts creator attention into durable player LTV — not one-off install spikes.
Creator Marketing at Every Growth Stage: How Your Strategy Should Evolve as Your Game Does
Creator marketing for games isn't one playbook — here's how to evolve your strategy across pre-launch, launch, early live, and Year Two.
Gaming Influencer Marketing: Strategy, Budgeting, and Measurement That Works
A gaming influencer marketing strategy that scales: pick creators with LOAF, test with the 3T ladder, budget with RAMP, and measure real lift with G.A.M.E.
Influencer User Acquisition That Delivers for Games
A practical playbook for influencer user acquisition that turns creator campaigns into a measurable, repeatable growth engine for games.
The End of Aggressive Promos: What Converts Players Now
Aggressive promos are dead — here's what converts players now in iGaming, from value-driven bonuses to retention-first, AI-personalized campaigns.
Gaming Influencer Marketing in 2026: Stop Playing, Start Winning
Gaming influencer marketing in 2026 rewards engagement, long-term partnerships, and authenticity over raw reach — here's how brands actually win.
In-App Advertising in 2025: Global Trends, AI Innovations, and Hybrid Monetization
How in-app advertising in 2025 is reshaped by AI, regional CPM gaps, and hybrid monetization — and what it means for game developers chasing revenue.
Let's win the
game.
Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.