Editor's picks.
10 UGC hook formulas that stop the scroll for mobile games
Ten opening-second hook formulas for gaming UGC on TikTok, Reels, and YouTube Shorts — with the psychology behind each and when to use it.
The game soft launch marketing playbook: using micro-creators to validate before you go global
How game studios use micro-creators in test geos to validate retention, gather creative signal, and de-risk a global launch — without blowing the full budget.
Creator whitelisting for games: turning organic creator posts into high-performing paid ads
How game studios use TikTok Spark Ads and Meta partnership ads to amplify creator content as paid inventory without sacrificing authenticity.
More reading.
Influencer Marketing for Gaming: A Practical Playbook
How to run influencer marketing for gaming as a performance channel — match creators to player intent, price for qualified attention, and measure real lift.
Why Authenticity Alone Isn’t Enough in Gaming Influencer Marketing
Authenticity is the baseline in gaming influencer marketing — learn the alignment, measurement, and platform strategy that actually drives results.
Influencer Marketing for Gaming: How to Forecast Budget and Prove ROI in 2026
A 2026 framework for influencer marketing for gaming — forecast creator budgets, build a conversion chain, and prove ROI finance will fund.
Influencer Marketing for Gaming: Systems That Drive LTV
How to build influencer marketing for gaming as a repeatable system that converts creator attention into durable player LTV — not one-off install spikes.
Creator Marketing at Every Growth Stage: How Your Strategy Should Evolve as Your Game Does
Creator marketing for games isn't one playbook — here's how to evolve your strategy across pre-launch, launch, early live, and Year Two.
Gaming Influencer Marketing: Strategy, Budgeting, and Measurement That Works
A gaming influencer marketing strategy that scales: pick creators with LOAF, test with the 3T ladder, budget with RAMP, and measure real lift with G.A.M.E.
Influencer User Acquisition That Delivers for Games
A practical playbook for influencer user acquisition that turns creator campaigns into a measurable, repeatable growth engine for games.
The End of Aggressive Promos: What Converts Players Now
Aggressive promos are dead — here's what converts players now in iGaming, from value-driven bonuses to retention-first, AI-personalized campaigns.
Gaming Influencer Marketing in 2026: Stop Playing, Start Winning
Gaming influencer marketing in 2026 rewards engagement, long-term partnerships, and authenticity over raw reach — here's how brands actually win.
Let's win the
game.
Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.