Before the Store. Promotion of mobile MMORPG − Talion. Comprehensive Approach by Zorka.Agency and Gamevil
Today, marketers have a fixed pool of tools for mobile apps promotion: classic performance marketing, media campaigns, influencer marketing, etc. However, it’s not as simple as it sounds. It’s important to have not only the right tools but also the right strategy. In this article, we will tell you about an unusual case where we used two user acquisition channels: influencer marketing and buying CPA traffic. And we did all this ahead of the official launch.