Honkai: Star Rail’s Influencer Marketing Campaign: A Blueprint for Gaming Success

Honkai: Star Rail’s influencer marketing campaign serves as an exemplary blueprint for gaming success

04 Jul

The Rise of Adflation: How Can Apps & Games Market Efficiently in 2023

Living in 2023 is more expensive than ever, and ad services are no exception. And while record-high inflation is already being fought with by many countries, the adflation (ad inflation) doesn’t have an easy solution.

06 Jun

Insights on the Latest YouTube Trends, Meta, and Instagram Reels, or We Launched Our YouTube Podcast

25 May

How is predictive analytics used in marketing and advertising?

Predictive analytics is a valuable tool for businesses and organizations looking to make informed decisions based on data and statistics

28 Apr

Brand Power And Where To Find It: Measuring The Effect of Influencer Marketing

Zorka.Agency explores why current attribution models don't always work, and proposes an influencer marketing attribution model that considers the organic boost

05 Apr

How To Increase Sales Volume For A Top-10 E-commerce App With 80% Brand Recognition

30 Mar

“Let me de-influence you…”: TikTok’s Latest Trend, Explained.

In recent years, social media platforms such as TikTok have become a hub for influencers to share their lives, promote products, and gain followers. However, a new trend has emerged that is shaking up the traditional influencer marketing model.

16 Mar

In A Nutshell: Israel Mobile Game Market

Israel’s gaming industry saw an impressive 54% CAGR (Compound annual growth rate), with revenues increasing by approximately 760% over the past years.

15 Mar

How To Fail An App Marketing Campaign

So what are some surefire ways for a marketer in 2023 to fail an advertising campaign?

03 Mar

How Google Policies Affect The Ad Market: How-To For Marketers

In an effort to protect user privacy, Google introduces policies that limit data collection. Opting out of 3rd party cookies is a game changer in the advertising industry.

27 Feb