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6 Ideas to Grow Your Social Following Organically

19 Nov

Growing your social media profiles organically and consistently engaging with your target audiences are an effective strategy to increase your brand loyalty, improve customer care, boost your SEO, and much more.

Paid advertising is great for increasing brand awareness but often only provides short-term results. By growing your reach organically, you can build brand loyalty and create long-term relationships with your consumers.

Here are a few ideas that can help you grow your social media following at low or even no cost.

1. Optimize your social media profiles

Make sure that all of your social media profiles have a recognizable photo and/or brand logo. Create a short bio that tells your brand story, use keyword-rich descriptions, and add a trackable link to your website.

Your branding is a crucial element on social media. People will easily recognize your brand among millions of posts on social platforms provided that your online presence features unique attributes and follows the overall brand’s design. When posting, implement basic branding strategies to decide which images you use, what keywords you include, and how you phrase your call-to-action.

2. Link Your Profiles and Website

Link all of your social media accounts like Facebook, Twitter, and Instagram to your website. Put social media buttons on your website. That is an easy way to increase your social media presence, brand reach, number of followers, improve trust and authenticity.

3. Quality over quantity

To grab the attention of your followers, focus on enhancing the quality of your content. Most social media algorithms favour content that engages the user. 

Also, it is imperative to find the balance, and post consistently. If you post too rarely, your audience might start losing interest. On the contrary, if you post too often — they will dread seeing your content overcrowding the feed.

4. Run Live Events

Live streams lift the curtain between participants, opening an opportunity for unique interaction and allowing brands to reach multiple goals. A live video strategy engages viewers in immediate and authentic ways, reaches a wider audience and builds a community. 

During the live event you can run a Q&A session with your audience, make a special announcement, interview an influencer or industry expert, etc.

5. Engage with your audience

Interact with your audience: listen to their needs, and respond accordingly. Recognize users who share, favorite, and mention your content, thank followers who comment on the posts.

Also, post engaging content and encourage your followers to share it or tag others. This may lead to a domino effect and increase your reach.

6. Use right hashtags to get found

When you use the right hashtags, you make your content searchable on a social platform. So that your target audience more likely sees it and gives you a follow. 

You can use popular hashtags like #TBT (Throwback Thursday) or #photooftheday strategically and sparingly.

Also, you can check what’s trending for the day and create a post with the relevant hashtag.