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How Google Policies Affect The Ad Market: How-To For Marketers

27 Feb

01. Device Fingerprinting

This is a technology that marketers use to track potential users online by monitoring the device and parameters such as location, time settings, installed plugins and applications. Due to the similarity in the way information is collected with 3rd party cookies, Google intends to prevent device fingerprinting.

02. Universal IDs

03. Brand Loyalty Programs