Playbooks for growing games.

Field notes on influencer marketing, UGC, paid social and performance — straight from the campaigns we run for studios and gaming brands worldwide.

More reading.

Game Release Calendar 2026–2027: What It Means for Launch Marketing

Every release date announced at gamescom Opening Night Live 2026, the windows they crowd, and what that changes for a game's creator campaign timeline.

August 26, 20267 min read

LTV, ROAS, and payback windows: the performance metrics that decide if your mobile game UA is actually profitable

A plain-English guide to LTV, ROAS, and payback windows — the three metrics that separate profitable mobile game UA from costly installs.

August 15, 202610 min read

How to Forecast Results From a Creator Marketing Budget: Inside Almedia's Model

Almedia predicts which creator campaigns will pay back before the money is spent. Their Director of Ventures and Influencer Marketing Manager explain the model, the metrics and the deal structures behind it.

August 11, 202611 min read

13 Mobile Game KPIs That Actually Matter in 2026

The 13 mobile game KPIs worth tracking, with 2026 benchmarks for retention, ARPDAU, payer conversion, CPI and ROAS — and how to read them without fooling yourself.

August 7, 20268 min read

The AAARRR Funnel: What It Is and How It Works for Games

AAARRR — Awareness, Acquisition, Activation, Retention, Referral, Revenue — explained stage by stage, with the metric that matters at each one and 2026 benchmarks for mobile games.

August 7, 20266 min read

OEM Advertising: The Guide for App and Game Developers in 2026

What OEM advertising is, which manufacturers matter in which regions, the four ad formats, and where it beats Google and Meta on cost — plus when it doesn't work.

August 7, 20266 min read

Israel Mobile Game Market in 2026: What Israelis Actually Play

The most popular and top-grossing mobile games in Israel right now, who plays them, where their attention lives, and what it means for studios marketing to Israeli players.

August 6, 20267 min read

A studio's guide to Twitch sponsorship for games

How to structure, brief, and measure sponsored Twitch streams for competitive and live-service games — without wasting budget on vanity metrics.

August 1, 20269 min read

10 UGC hook formulas that stop the scroll for mobile games

Ten opening-second hook formulas for gaming UGC on TikTok, Reels, and YouTube Shorts — with the psychology behind each and when to use it.

July 15, 202610 min read

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