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YouTube Analytics: 13 metrics that really matter

27 Jul

13 YouTube Metrics to help you grow your channel and boost your video performance.

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). If you are a YouTube blogger or just trying your hand at video marketing, it is evident that competition among creators is intense. To create high-quality content that will provide real value and keep your channel thriving, you need to understand your audience inside-out. 

Learn more about how to use your data to understand your audience values and turn views to subscribers.

Watch Time

— the total amount of minutes viewers spend watching your video(s). It is an essential indicator that tells YouTube’s algorithm how engaging and valuable your content is. Videos with more Watch Time are more likely to appear in the search results or recommendations.

Views

— the total number of times your video has been played. Repeat views by the same user included. The number of Views helps you to highlight the topics that are most appealing to your audience.

Average View Duration

— shows the average amount of time people spent watching your video. A low average view duration could be a sign that you need to change your strategy and create more engaging content.

Average Percentage Viewed

— the percentage of each video the average viewer watched. If the rate is too low, it means your videos do not hold the attention of the viewers and subscribers.

Audience Retention

— shows the exact moments when your audience consumes and leaves your videos. It helps spot the exact moments when the audience drops off from your video and lets you improve your strategy for the next video.

YouTube Video Recommendations

— the percentage when your video appeared in recommendations, both on YouTube’s homepage and in the ‘Up next’ section. You can increase the chance of YouTube suggesting your content by improving your click-through rate and your video watch time.

Traffic Sources

— the metric shows where your viewers come from. Knowing where you are getting more traffic from can help you optimize your video promotion strategy.

Demographics

— helps define your core audience. You can learn more about where your audience comes from, their gender, age, and ultimately understand who your videos are attracting.

Impressions Click-Through Rate

— the percentage of people who watch your video after seeing your thumbnail. Creating eye-catching and compelling titles and thumbnails for each video you upload will help you increase the rate.

Subscriber count

— an essential metric that shows the total number of users subscribed to your channel. The changes can indicate what type of content attracts more people and what type pushes your audience away and causing viewers to unsubscribe.

Likes, Dislikes, and Comments

— monitoring likes, dislikes, and comments help you understand what type of content draws your audience’s attention. Positive responses also affect the YouTube algorithm, encouraging it to show your videos to a wider audience.

Card Click-Through Rate

— cards are interactive slide-in panels added to your video. Used to encourage people to take a desired action like watch another video, subscribe to a channel, etc. Each Card CTR shows which action viewers prefer to take while watching the video. It can help you add the most engaging cards in your videos to boost your watch time, subscriber growth, or website traffic.

Playlist Engagement

— playlists are an easy and effective way to organize your videos, which encourage viewers to watch similar content. They keep your audience engaged and rack up watch time for your channel. Measure your playlists engagement by two metrics: views per playlist start and average time in the playlist.