Top 100 Influencer Marketing Leaders 2026
Cristina Villarreal Lago
Director, Head of Global Social Media at Uber
Cristina Villarreal Lago is Director, Head of Global Social Media at Uber. She previously led social media for Latin America, headed Uber Eats delivery communications for the region and managed communications in Mexico. She brings more than 15 years of experience across PR, social media, crisis communications, public affairs and journalism.
Cristina Villarreal's career
Head of Social Media, Latin America
Uber
Head of Delivery Communications (Uber Eats), Latin America
Uber
Communications Manager, Mexico
Uber
The Top 100 Influencer Marketing Leaders 2026 recognises 100 brand-side marketers who shaped creator marketing in 2025 – 2026, compiled by Zorka.Agency and Influencer Marketing Hub. It is not a ranking — leaders are listed alphabetically within each vertical.
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The Top 100 Influencer Marketing Leaders 2026 is compiled by Zorka.Agency and Influencer Marketing Hub.
Disclaimer. The Top 100 Influencer Marketing Leaders 2026 is an editorial recognition list, not a ranking: inclusion reflects the compilers' judgement, and the order of names carries no meaning. Profiles are based on publicly available information — LinkedIn profiles, public posts, talks and press — and reflect roles at the time of publication (October 2026). Inclusion does not imply endorsement by, or a commercial relationship with, Zorka.Agency or Influencer Marketing Hub. Company and brand names are trademarks of their respective owners. Spotted an error, or want your profile removed? Write to info@zorka.agency.