Smart
Efficient
Worldwide
We increase LTV and ROI metrics by offering smart and creative approaches according to your goals KPIs, and strategic plan
Influencer Marketing
We take influencer marketing to the next level and go beyond boring integrations.
Launch performance-oriented campaigns with bloggers all over the world!
Performance Marketing
We drive paying users to mobile apps and games, and launch outreach campaigns according to your goals, KPIs, and strategic plan
Creative
We believe in connecting creative thinking and a strategic approach.
Our Work
No words needed. Just check it out!
Zorka.Agency
Founded in 2014
$400M managed marketing budget
137 social experts
14 languages
Operating Worldwide
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
CIS
980 campaigns
Asia Pacific
640 campaigns
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
CIS
980 campaigns
Asia Pacific
640 campaigns
We worked with
Not just clients, but partners
Influencer
Marketing
Achieving maximum ROI via performance-forecasted influencer marketing! Bringing brands and creators together to make native and entertaining content inciting organic emotional brand connections with influencers
Zorka
Showreel
2023
700K
Influencers
6
Social platforms
In-House
Analytics platform
10+
Metrics in media plan
14
Languages
40
Managers
What we do
Custom approach according to your goals and KPI’s
Influencer Marketing
Ad integration with influencers according to a standard video script
Dedicated specialist
Brief creation and its localization
Media planning
Legal & financial supervising
Advertising execution
Post-campaign reporting
$20K+
Influencer Marketing 2.0
Engaging content based on strategic and creative research
Dedicated team
Brief creation and its localization
Strategy research
Competitor analysis
Creative ideas generation
Media planning
Legal & financial supervising
Advertising execution
Post-campaign reporting
Trend watching and monthly digests
$50K+
Brand Awareness Campaigns
Special projects and collaborations others will be jealous of
Dedicated team
Brief creation and its localization
Strategy research
Competitor analysis
Big idea generation
Creative mechanics (collabs, giveaways, offline activities)
Additional marketing services (UA, content production, web design, widgets, etc.)
Legal & financial supervising
Media planning
Advertising execution
Post-campaign reporting
Trend watching and monthly digests
$150K+
Our Clients
Why choose us
We provide deep insight into influencers’ audiences
Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%
Indonesia
6.02%
United kingdom
5.68%
Audience reachability
<500
FOLLOWINGS
FOLLOWINGS
61.98%
500–1k
FOLLOWINGS
FOLLOWINGS
25.13%
1k–1.5k
FOLLOWINGS
FOLLOWINGS
6.96%
>1.5k
FOLLOWINGS
FOLLOWINGS
5.93%
Age and gender split
Female
41.26%
41.26%
Male
58.74%
58.74%
13—17
6.63%
7.21%
18—21
25.18%
33.9%
25—34
8.61%
13.46%
35—44
0.69%
2.91%
45—64
0.14%
1.25%
Location by city
Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
WALT DISNEY
9.95%
APPLE
7.49%
POKEMON
6.86%
MARVEL
5.74%
STARBUCKS
5.44%
Audience interests
TELEVISION & FILM
41.07%
MUSIC
27.74%
GAMING
26.99%
TOYS, CHILDREN & BABY
26.21%
ART & DESIGN
25.79%
Language
English
74.81%
Spanish
4.9%
Russian
2.95%
We take a data-driven approach
Reliable and transparent campaign assessment before the launch and over 10 metrics in our media plan!
Media plan
Click to see more
We offer holiday and occasion-based marketing campaigns
With a wide creator network and skilled in-house team, we can launch over 600 influencer marketing campaigns per month.
Hard to believe that? Just give it a try
Hard to believe that? Just give it a try
We have strong direct relationships with influencers
Direct contact with influencers allows us to:
- get the best prices
- avoid misunderstanding between influencers and clients
- speed up campaign launches
- assess creativity
- build trust-based and long-term relationships between brands and influencers
Communication
Any influencer, any platform
We have the best
of both worlds
Technologies
Zorka.Video
Internal platform for working with influencers with granular data from all of our campaigns
Hypetrain
Deep analytics of influencers’ audiences
iqdata
In-depth insights into data of influencers and their audience
Thought Leaders
Influencer ad analysis, including competitors
YouScan
AI-powered social media analytics platform for brand sentiment and competitive analysis
Creative
105 years
Total experience of our team in influencer marketing and launching creative campaigns
The brightest minds
Our experts have experience working for the top companies: Wargaming, Electronic Arts, Coca-Cola, Unilever, etc.
In-house creative team
Our design team work in collaboration with our creative strategy team to develop unique campaigns that deliver maximum impact
Our verticals
Our work
GAMELOFT
GAMING → MMO
WARGAMING
GAMING → MMO
PLARIUM
GAMING → MMO RPG
PLARIUM
GAMING → MMO RPG
ALIEXPRESS
E-COMMERCE
AZUR GAMES
GAMING → MMO RPG
CYBERGHOST VPN
UTILITIES
FREECASH
FINANCE
Performance
Marketing
We drive paying users to mobile apps, and launch outreach campaigns according to your goals, KPIs, and strategic plan
113
Social Experts
2014
Year of foundation
WW
Operating worldwide
14
Languages
$4 million
Managed marketing budget per year
Payment models
CPI + Soft / Hard KPI
CPA + Soft / Hard KPI
Agency Fee
Revenue Share
Optimization formats
Ad campaign optimization for conversions
Testing of creative approaches and hypotheses (increase CTR/VTR)
Traffic quality monitoring
Placement optimization
Testing of target and lookalike audiences
Why us?
10К daily leads
High traffic volumes
<8% fraud traffic
Quality control helps us keep fraud traffic low
70%
Performance boost to your in-house marketing team
Strategy
It’s not just an Excel spreadsheet.
We devise a detailed creative strategy and paid social media plan, which gets a green light only when it gets your approval
We devise a detailed creative strategy and paid social media plan, which gets a green light only when it gets your approval
Rapid Optimization
We work directly with traffiс sources and optimize ad campaigns on the go. No part of a marketing budget goes to waste
Creative Team
Our in-house creative centre is ready to produce bespoke content that is carefully designed to promote your product. We draw and laugh together, shoot funny videos, make crazy TikTok videos — and it’s our job :)
Our Clients
Certified Team
Our Partners
Tracking & Analytics Tools
You will get high quality service
Traffic Sources
Programmatic Ads
Read More
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Case
E-commerce
11,268
installs
$1.5
CPI
80%
CIR
3%
CR impression-install
Case
Gaming (Hard Core)
15,280
installs
11,491
registrations
$2.5
CPI
75.20%
install-registration
917
purchases
6%
CR install-purchase
DSP
Read More
Mobile ad networks are marketplaces where app developers (publishers) can sell ad space to marketers (advertisers). Mobile ad networks help developers sell ad space to monetize their apps, and they help marketers purchase ad space to ramp up user acquisition.
Case
Delivery
80,641,014
impressions
7,526
registrations
109,148
clicks
$1.4
CPI
21,894
installs
20.06%
CR click-installation
3,219
first orders
34,37%
CR install-registration
25,094
orders
17.7%
CR install-first order
Social Media Ads
Read More
No one can deny that we can’t talk about advertising without using social media. Undoubtedly, both such giants as Facebook and developing social networks like TikTok can be used for performance and awareness campaigns. They operate billions of user requests daily.
Case
Taxi
477,100
installs
402,404
registrations
$1.3
CPI
84.34%
CR install-registration
77,403
first orders
16.22%
CR install-first order
628,479
total orders
$8.3
CPA first order
$1.02
CPA order
Apple Search Ads
Read More
After Apple introduced SKADNetwork, Apple Search Ads became the best or, perhaps, the only way to get fraud free iOS traffic for reasonable costs.
Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results.
Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results.
Case
Finance
36,685
installs
367,110
impressions
$0.30
CPI
5.17%
CR install-credit card issue
$5.7
CPA
45,325
clicks
1,900
credit card issue
Contextual advertising
Read More
There are two main sources of contextual advertising: Google Ads and Yandex.Direct for CIS countries.
Google Ads displays your ads across Google services. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers that display app ads. Similarly, Yandex has a well-developed network in CIS as a huge search and digital services player.
Google Ads displays your ads across Google services. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers that display app ads. Similarly, Yandex has a well-developed network in CIS as a huge search and digital services player.
Case
Delivery
18,559
installs
9,463
registrations
$0.55
CPI
51.71%
CR install-registration
4,148
first orders
22.37%
CR install-first order
36,822
total orders
Design & creative center
We create catchy animations and videos, make advertising banners with CTR 25%+, shoot high-quality video footage and develop special projects to feature seasonal events and culture specific celebrations
Motion-design and video production
Static creative assets with High CR
Awards
Top Media Planning and Buying Agencies – GoodFirms
TOP B2B Company Worldwide – Clutch.co
TOP Mobile Marketing Agency – Mobileappdaily
“Best UA & Advertising” Finalist – Mobile Games Awards
The Best Agency in the “Most Innovative Campaign” category – Masterclassing Awards
Best Marketing Campaign Finalist – European Digital Mindset Awards
Case Studies
Creative
At Zorka.Agency, we look to the future and act in the present. We believe in connecting creative thinking and a strategic approach
To goals through ideas
We connect the power and art of
creativity to create brand-centric
solutions. After all, our goal is to
generate effective 
ideas
that work
This is our way
Our passion is to tell stories and 
create ideas in all shapes,
sizes and worlds. We bring ideas to life
through impactful creative work across
all communication touchpoints
We create
Crafting big ideas that boldly showcase
a brand's identity and positioning
through innovative integrated
campaigns
Content
01
CONTENT
We translate ideas into content. We tell relevant and new stories at the cutting edge of trends across all media. And we craft content in all visual formats
Branded entertainment content
Film
Design
Social media content
Motion graphics & animation
Brand Experience
01
BRAND EXPERIENCE
We combine creativity and technology to help brands stay ahead of the curve. We transform unique ideas into interactive and immersive experiences
Experiential
AR & VR experience
Innovations
Digital products & activations
Sponsorships & Collaborations
How we do it
Delivery
Using an end-to-end content creation and production solution, we ensure not only flawless execution but also delivery through the ecosystem 
of our agency
Influencer Marketing
We take influencer marketing to the next level and go beyond boring integrations.
Launch performance-oriented campaigns with bloggers all over the world!
Performance Marketing
We drive paying users to mobile apps and games, and launch outreach campaigns according to your goals, KPIs, and strategic plan
Work
A large repository of our team's work, clients' achievements, and collaborative results
inDrive
Five years of successful cooperation, thousands of users and new countries. How we helped inDrive grow from a startup to a major international company
Plarium
The world-famous game developer has been working with our team practically since the inception of Influencer Marketing
Nexters
How to take a fresh look at mobile games marketing: Zorka.Agency’s creative approach to a commercial video
Other Works
Plarium
RAID: Shadow Legends
Games
Client
Plarium
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
The dragon in the dungeons of RAID: Shadow Legends is one of the most beloved and recognizable bosses. That's why in honor of Easter, we announced a hunt for its eggs! Valuable prizes hidden in the egg awaited the adventurers. We created an AR-quest in which participants had to open a portal in a convenient location by entering their in-game ID. Moving around the place, users could approach the chest, talk to the dragon and get prizes. The project was implemented through a mobile site so that participants did not need to install an additional app to participate.
Nexters
Hero Wars
Games
Client
Nexters
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
This special project took place during the Halloween season. We decided to invite the audience to participate in blurring the boundaries between the real world and the game, offering them the opportunity to receive unique real-life gifts. Users downloaded the game from the website using a provided link, and as the number of downloads increased, new gifts became available to the participants. Once the required number of installations was reached, a portal opened, transferring in-game prizes into the real world.
Plarium
Mech Arena
Games
Client
Plarium
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
Twitch
Result
For this campaign, our team invented animated widgets. During the stream, they appeared on the screen every time a new user installed the game. In addition, the total number of installs was recorded in real-time on a progress bar. Chatbot technology made it possible to send everyone a tracking link to easily download the game.
Sensorium AG
Sensorium
Games
Client
Sensorium AG
Services
Performance Marketing
Vertical
Games
GEO
Tier 1
Platform
Apple Search Ads, Google Ads, Meta, TikTok
Result
This campaign began with the preparation of an action plan for the launch of an entertainment product on the Tier 1 market. Once it was launched, the agency team tested more than 30 different creative scenarios over six months in terms of geography, traffic sources and audiences. The result was 124,000 installs at a CPI of $2.20.
Animoca Brands
Crazy Defense Hero
Games
Client
Animoca Brands
Services
Performance Marketing
Vertical
Games
GEO
CIS
Platform
Google Ads, Pangle, TikTok
Result
When making media plans and developing creative scenarios, we focused on the game’s internal KPIs. The result was 33,000 installs with a CPI of $1.2.
inDrive
inDrive
Travel
Client
inDrive
Services
Performance Marketing
Vertical
Travel
GEO
Tier 1, CIS, Latin America
Platform
Meta, Unity Ads
Result
Our team has been working with inDrive for about 5 years. Together we first launched performance campaigns in the markets of Africa, Latin America and Asia, and tangibly increased the audience in the CIS.
In 2021 we reached 477,100 installs with an average CPI $3. The results of our work can be considered 402,404 registered users who made a total of 628,479 trips.
Pixonic
War Robots
Games
Client
Pixonic
Services
Influencer Marketing
Vertical
Games
GEO
Worldwide
Platform
YouTube, TikTok
Result
A global ad campaign with bloggers. The main goal was to get high-performance results, so our IM team focused on classic integrations with YouTube channels with a high percentage of the target audience. Each blogger formed a clear call-to-action and offered fans a special bonus that could be only got by clicking on their personal links.
Plarium
RAID: Shadow Legends
Games
Client
Plarium
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1, Europe
Platform
YouTube
Result
We developed a special progress bar and inserted it in a description box. So the blogger’s subscribers were able to see the increase in the number of users who logged into the game using a special link. Such an interactive scale encouraged new users to download the game to help their favorite creator reach 100% on the progress bar.
MrSpeedy
MrSpeedy
Delivery
Client
MrSpeedy
Services
Performance Marketing
Vertical
Delivery
GEO
Asia
Platform
Google Ads, Meta, Appnext
Result
Almost a year of productive work with MrSpeedy allowed us to acquire 164,000 users for Android and 52,000 users for iOS.On average, each of the users we attracted made about 9 additional orders after the first one. In terms of money, the CPA rate for each order placed using MrSpeedy app was $0.79.
R2GAMES
My Heroes: Dungeon Raid
Games
Client
R2GAMES
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
We partnered with niche gaming influencers who would fit the game’s overall atmosphere and style. As a result, the influencers shared their thoughts on the game in their videos, which resonated positively with the audience.
