inDrive is a mobile application that offers an alternative to conventional taxi services, it operates in 47 countries and 700+ cities.
It is actively used by 150+ million passengers and drivers, which makes the service Top 2 on Google Play and Top 8 on the App Store in the Maps and Navigation category all over the world.
inDrive has marked 1 billion rides in 2021.
Starting as a community in one of the social networks in CIS, inDrive quickly grew and decided to scale to other regions. The inDrive expansion strategy focused on smaller regional cities first.
With the start of scaling, it became necessary to find new volumes and sources of traffic. So the inDrive team decided to turn to Zorka.Agency.
The following KPIs were set:
As a result, in the period from March to June:
Return on Investment paid off in full.
During one year we reached:
Moreover, our team acquired:
inDrive and Zorka.Agency have been working together for about 5 years.
We entered the markets of Africa, Latin America, and Asia, grew the audience in CIS.
Together, we have tested more than 5,000 messages for ad banners, moved to video ads and shot creative videos for native ads.