Influencer marketing for e-commerce is no longer about vanity metrics – it’s about profitable, repeatable acquisition and stronger PDP conversion. This playbook gives senior marketers a concrete way to evaluate creators, brief for performance content, measure revenue impact, and scale with paid. Expect frameworks, checklists, and examples you can put into a sprint plan next week. No fluff – just the systems that move MER and LTV:CAC in the right direction.

Shoppers don’t scroll to be sold – they scroll to be shown. Influencer marketing for e‑commerce works when creators package real product use, strong offers, and smooth paths to checkout. This playbook translates brand goals into creator actions you can measure, scale, and forecast. Use it to select the right partners, brief them well, pay fairly, and attribute sales without guesswork.