Performance Marketing

Drive paying users to apps, games and the open web.

From CPI and CPA to ROAS and revenue share — performance media planned, launched and scaled around the KPIs that move your P&L.

Why us

Built for paying users at scale.

Six things we lean on every time a campaign goes live.

01

Creative Studio

Our dedicated creative team designs and tests ad assets engineered for performance — from static and video to playable. We ship what converts, not what looks pretty.

02

Cross-Vertical Expertise

From mobile games to fintech, e-commerce to utilities — we know what works in your vertical because we have done it before. And we have the case studies to prove it.

03

Direct Media Buying

No middlemen. No markups. We buy directly from trusted ad sources — better margins, better control, better results.

04

KPI-First Strategy

Every campaign starts with a plan. Strategists build custom user acquisition frameworks to hit your KPIs — not just to burn the budget.

05

Transparency & Flexibility

You always know where the budget goes and why. Daily reporting, adaptive media plans and proactive ideas — before you even ask.

06

Worldwide Coverage

Campaigns across North America, Europe, LATAM, MENA and APAC — with deep understanding of local media landscapes and user behaviour.

Proprietary tech

Zorka.Traffic.

We don't just manage traffic — we own it. A curated inventory layer across the world's top DSPs and SSPs, filtered down to the top 10–30% of placements we've validated through a decade of campaigns.

You pay only for inventory that has already passed our filter — and has the receipts to prove it converts.

What you get
  • Huge traffic volumes worldwide
  • Extremely rapid launches and optimization
  • KPI-oriented approach — CPI / CPA / CPX
  • Direct relationships with top DSPs and SSPs
  • Built-in anti-fraud across every channel

Every ad format that performs.

From scroll-stopping playables to broadcast-grade CTV — we run them all, optimized against the same KPIs.

Native
01 / 06
Ad format

Native

Banner, title, description and CTA woven into the feed.

Your dashboard. Always on.

Live traffic, conversions and spend in one view — the same screen our buyers steer the campaign from.

Proprietary tech

Zorka.Predictive.

A next-gen platform that empowers user acquisition teams to manage, analyze and optimize campaigns with unmatched precision. Target the users most likely to spend — and generate the highest possible ROAS.

The insight

In our pursuit of low CAC, we often overlook profitability — and fail to acquire the users who'll deliver the highest LTV. Predictive flips that equation.

User journey & payback

The cohort doesn't end at break-even.

Week 1
  1. First touch(ad seen)
  2. Install
  3. Sign-up
  4. First purchase
  5. Repeat purchase
  6. Repeat purchaseYes, again
  7. LTV > CACMost teams stop here
  8. Repeat purchase…and the next one
Week 5

Where most teams stop optimizing — the chase for the lowest CPI / CPA.

Revenue left on the table — what Predictive recovers.

Proprietary tech

Zorka.Banners.

Advanced creative optimization that rewrites how performance ads get built. Our AI analyses every element of a banner and suggests data-driven changes to lift CTR, CR and ROAS.

The insight

Everything in performance is data-driven — except the creative part. And that's exactly what kills ROI.

Find

Strengths & weaknesses, surfaced

AI scores every element of a static or video ad — so you know exactly which hooks, frames and CTAs are pulling weight and which are dragging.

Ship

Faster creative pipelines

Bulk creative production guided by data, not gut. We learn from every batch and route the next one toward what already works.

×3

ROAS lift

Iterate creatives in flight and lift campaign ROAS without touching the media plan. Better assets, better outcomes — same spend.

Payment models

Bill the way that fits your P&L.

Pick the model that maps to how you measure success. We've worked across all four and will recommend the one that aligns incentives.

  • CPI + Soft / Hard KPI
  • CPA + Soft / Hard KPI
  • Agency Fee
  • Revenue Share
Traffic sources

Every channel that converts.

One mix, the full stack. We don't pitch favourites — we pitch the channels your audience actually responds to.

  • Zorka.Traffic
  • DSP
  • OEM
  • Social Ads
  • SEM
  • Video
  • Banners
  • Playable
  • Native

From brief to scale.

Four predictable steps — every campaign, every region.

  1. 01

    Strategy & KPIs

    Map product goals to a media plan, pick channels and lock target KPIs and benchmarks before a single dollar is spent.

  2. 02

    Creative & Tracking

    Brief and produce performance-grade assets — static, video, playable — and wire up MMP, postbacks and dashboards.

  3. 03

    Launch

    Activate across DSPs, OEMs, social and SEM. Direct buying, no middlemen — every dollar trackable to the cohort that received it.

  4. 04

    Optimize & Scale

    Daily monitoring, predictive cohorts, creative iteration and budget reallocation toward what wins on ROAS — not what wins on installs.

Integrations

Plugged into the whole user acquisition stack.

We run inside your existing tracking and anti-fraud setup. Same attribution rules, same dashboards — no parallel universe.

Tracking & analytics
AppsFlyer
Adjust
Singular
Branch
Kochava
AppMetrica
myTracker
Apptica
Sensor Tower
SimilarWeb
Affise
Google Analytics
Anti-fraud
FraudScore
Adjust
Admon

Questions we get asked.

Mobile games (the biggest slice), PC and console launches, fintech, e-commerce, utilities, education, travel, food and delivery. If users have to pay or sign up, we have probably run user acquisition against that funnel before.

Let's win the
game.

Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.