The gaming influencer marketing agency players actually trust.

Games have been the core since 2014 — over $400M in marketing budget managed, 850K creators in the network, and 40+ studios served including Krafton, Tencent, Plarium, Scopely, NetEase and Wargaming. That matters because gaming creator campaigns fail in genre-specific ways: the wrong creator tier for a mid-core title, a brief that reads as an ad to a community that punishes ads, a launch window missed by a patch cycle.

YouTube, Twitch, TikTok, Instagram, X and Discord. YouTube carries most gaming campaigns because the content keeps working long after publication, Twitch is where live community trust is built, and TikTok drives discovery. We pick the mix from where your players actually are, not from where inventory is easiest to buy.

Dedicated videos, integrations inside existing content, livestreams, Shorts and Reels, long-term ambassadorships, and creative specials built around your game world. Formats are chosen by objective: integrations and Shorts for reach and discovery, dedicateds and livestreams for consideration and conversion, ambassadorships for sustained presence.

On incrementality, not last click. Creator campaigns land most of their effect in organics and branded search, which last-click attribution structurally cannot see — so we use geo holdouts, MMP integration (AppsFlyer, Adjust, Singular) and blended cost per install rather than crediting whatever touch happened to be last. We report against the KPI that gates your decision: CPI, ROAS, D7 retention or search lift.

Both, for different jobs. Evergreen campaigns run a continuous flow of creator content that compounds installs month after month and suits sustained UA, live-ops and long-tail growth. Event-based bursts mobilise the whole network into a fixed window — the shape of a game launch campaign, a global release or a major update. Most studios we work with run evergreen as the base and burst around moments.

Typically 2–4 weeks from brief to first publication: creator sourcing and vetting, negotiation and contracting, concepting and brief approval, then production and scheduling. A launch campaign around a fixed release date is planned backwards from that date, and we recommend starting 6–8 weeks out so creator calendars are still open.

Yes — we ship in 14 languages and have delivered campaigns across North America, Europe, LATAM, CIS, MENA and Asia Pacific. Multi-region work runs as parallel local campaigns rather than one translated campaign, because creator culture, pricing and platform mix differ sharply between, say, Brazil and South Korea.

By audience fit and past performance on comparable titles, not by follower count. Micro and mid-tier creators frequently outperform large channels on cost per install because their audiences are tighter and their recommendations carry more weight. Every campaign trials a spread of creators, then doubles down on the ones that beat your KPI and cuts the ones that do not.

Yes — competitive titles have a dedicated service page at /services/esports-influencer-marketing. In short: we run the creator and streamer side for competitive games, including content deals with pro players and activations around major events, but we do not produce tournaments or broker team sponsorship. The PUBG work with Krafton is the clearest example — brand activations across PC, console and mobile that delivered 25M campaign views at a 6.25% engagement rate.

We do — contracts, local compliance, usage rights and payments across every market. Usage rights are negotiated inside the original creator deal, so content is paid-ad-ready from day one and you are not renegotiating later when a video turns out to perform.

Games, specifically — Zorka.Agency is a gaming-first influencer agency for mobile, PC and console. That is the whole positioning: 12 years in one industry, 850K creators sourced for gaming audiences, and 40+ game studios served. Gaming creator campaigns fail in genre-specific ways that a generalist agency has no reason to have learned, which is exactly why the specialism is worth having.

Yes, when the audience you are after is players. A non-endemic brand — one that does not make games — reaches gamers through the same creators a studio would, so we cast gaming creators whose audience fits the product, brief the integration to read as part of the channel rather than an ad break, and measure it on the brand’s own KPI: installs, sign-ups, sales or search lift. The specialism stays the same, gaming audiences and gaming creators; only the product changes. Campaigns for brands outside games are collected at /for-other-verticals.