The brand-side marketers who shaped creator marketing in 2025 – 2026.
The Top 100 Influencer Marketing Leaders 2026 is a recognition list by Zorka.Agency and Influencer Marketing Hub of 100 brand-side marketers who shaped creator and influencer marketing in 2025 – 2026. They span five verticals — Gaming, E-commerce, Fashion & Lifestyle, Health & Beauty and Tech & SaaS.
Published
Why we built it and how it came together.
The influencer marketing industry talks a lot about growth, reach and performance — but rarely about the people behind it. The marketers who shape culture, build systems and make influencer marketing actually work are still largely invisible outside their own teams and brands.
The focus has always been on formats. Not on people.
Influencer marketers still lack platforms where they can:
This list puts the people first. After launch, every leader is invited to answer a few questions of their own — their answers will appear on their profiles.
We started from the companies that stand out as visible, successful players in influencer marketing right now — backed by business and financial signals from public rankings and industry reports, and by our own category expertise.
From LinkedIn, our own network and conference speaker lists, we built a longlist of the brand-side marketers behind that work, across five verticals.
Each name on the longlist was checked against five criteria, and the list was cut to 100:
Chief Marketing Officer
Nexon America
Kendall Boyd is Chief Marketing Officer at Nexon America, where he led the launch of new franchise The First Berserker: Khazan. Previously head of marketing at NCSOFT and a senior consumer marketing director at Blizzard Entertainment, he has run launches across EA, Activision Blizzard and Microsoft on franchises including World of Warcraft, Call of Duty and Halo.
Global Digital Marketing Director
Gameloft
Nathalie Croci is Global Digital Marketing Director at Gameloft, leading teams that create digital experiences for the publisher's players, communities and partners. She previously served as Global Digital Marketing Group Lead and Social Media & Digital Marketing Manager at Gameloft, and earlier founded her own consultancy, La Marketeuse Conseil.
Senior Manager, Marketing Activations for Candy Crush Saga
King
Margaux Diaz is Senior Manager, Marketing Activations for Candy Crush Saga at King. Her King career spans live marketing project management for Candy Crush Saga and CRM roles on Crash Bandicoot: On the Run! and Bubble Witch Saga. Her background is in CRM, lifecycle and digital marketing, planning and running customer-centric campaigns.
Marketing Director
Tangelo Games Corp.
Sonia Donaire Garcia is Marketing Director at Tangelo Games Corp., leading product marketing, growth and art teams. Previously Senior Marketing Director at Tilting Point, she has launched mobile apps and games with platforms such as Apple Arcade and Netflix, and spoke on the Creatives That Convert panel at AGS Barcelona about AI in user acquisition.
Senior Manager of Influencer Marketing
Nintendo
Dustin Glass is Senior Manager of Influencer Marketing at Nintendo, where in his first year he helped launch the Nintendo Switch 2 alongside a roster of creators. He is now growing the Nintendo of America team around community-driven, earned creator experiences. Before Nintendo he led influencer marketing and creator-led content at Brooks Running and worked at Reach Agency.
Senior Manager, Social Media & Influencer
Sony
Anthony Gross is Senior Manager, Social Media & Influencer at Sony, where he has worked for four years. His team's Sony Instagram work earned a Webby nomination, and its "Views from the 600" series was named a Webby Honoree. He paired animal photographer Justin Veenema with Viola Snow for a creator-led Sony activation. He previously led social at bet365.
Director, Head of Marketing
Capcom
Tak Inoue is Director, Head of Marketing at Capcom, leading go-to-market strategy for console and PC titles including Resident Evil, Street Fighter and Monster Hunter. His team launched Resident Evil Requiem, which sold 5 million units in five days, within a run of four launches in 60 days that also included Monster Hunter Stories 3 and Pragmata.
Marketing Director
Activision Blizzard
Aurora Jackson is Marketing Director at Activision Blizzard. She has built her marketing career inside the company, progressing from Senior Marketing Specialist to Marketing Manager before taking on her current director role, after earlier working in clubhouse operations management at Cherokee Town and Country Club.
Director of Influencer Marketing
Displate
Marina Krajnovic is Director of Influencer Marketing at Displate, where she previously served as Head of Influencer Marketing. She has spoken at OWN Valencia on how Displate grew from early-stage hustle into a brand found in millions of homes. Earlier she worked at growth agency WeScale and managed brand communications and publishing at adidas.
Senior Director, Global Brand Marketing
Activision Blizzard
Kellen Laker is Senior Director, Global Brand Marketing at Activision Blizzard, leading the team and agency partners responsible for go-to-market on the premium Call of Duty series, from game trailers and brand identity to television, OOH and digital. He has risen through the company from Senior Marketing Manager to director-level global brand roles.
Influencer Manager, Global Marketing
Razer Inc.
Vi Lam is Influencer Manager, Global Marketing at Razer Inc., where Vi previously held associate manager and senior specialist roles. Vi's background spans esports organization TSM, iBUYPOWER and agency RQ, with on-the-ground activations at TwitchCon, Anime Expo, DreamHack and LCS Finals. Vi scouts creators and talent rosters at events such as Summer Game Fest.
Director of Digital Marketing
Rockstar Games
Daniel Maffei is Director of Digital Marketing at Rockstar Games, having previously served there as a Senior Producer. Before joining Rockstar, he worked in product management at Hearst and as a Senior Product Manager at Kickstarter, a mix of product and marketing experience that now shapes the publisher's digital marketing work.
Marketing Director
Techland
Steve Merrett is Marketing Director at Techland, overseeing all marketing and communications. He spent seven years at Bethesda as Northern European communications and marketing director, where he staged the DOOM: The Dark Ages exhibition at the Royal Armouries in Leeds and brought Elder Scrolls Online to Westfield. Earlier he handled communications at Konami on Metal Gear Solid and Silent Hill.
Director of Brand Marketing
Electronic Arts (EA)
Shane Needham is Director of Brand Marketing at Electronic Arts (EA), working on Battlefield. His recent work spans the Battlefield 6 California Resistance update trailer, the game's three nominations at The Game Awards 2025, and a Top Gun collaboration with Paramount Games. He previously spent several years in marketing roles at Activision Blizzard.
Sr. Director, Global Growth & Engagement Marketing
Electronic Arts (EA)
Thomas Pae is Sr. Director, Global Growth & Engagement Marketing at Electronic Arts (EA). He previously worked at Super Evil Megacorp, NCSOFT and MZ, where he contributed to top-grossing mobile franchises Game of War and Mobile Strike, and led user acquisition at PlayQ. He is a regular speaker at MAU Vegas.
Head of Marketing Center
NCSOFT West
Jaewoo Park is Head of Marketing Center at NCSOFT West, with a background spanning game brand marketing, esports operations and sports marketing. At Ubisoft he was Brand & Esports Manager, championing Rainbow Six Siege in Korea and the launch of Korean servers. He also writes about Korean gaming culture, from PC bangs to K-pop.
Director, Global Digital Marketing
Razer Inc.
Nidhi Prakash is Director, Global Digital Marketing at Razer Inc., focused on data-driven marketing that drives revenue growth. She previously led digital marketing for Asia-Pacific e-commerce at Lenovo and headed printer marketing for South East Asia and Korea at HP, with a track record of building cross-functional teams across the region.
Head of Marketing
Paradox Interactive
Stefan Wallin is Head of Marketing at Paradox Interactive. He has built his career inside the games company, moving from Performance Marketing Manager to Head of Performance and then Head of Digital Marketing, after starting out in web and advertising agencies with a university background in digital media design.
Head of Influencer Marketing
Gaijin Entertainment
Dennis Wierzbowski is Head of Influencer Marketing at Gaijin Entertainment, where he runs the studio's creator partnerships. He previously served as Co Managing Director for influencer marketing at Venedy2 and, earlier in his career, worked at Gaijin Entertainment as PR & Marketing Manager, giving him experience on both the agency and publisher side.
Social Media & Influencer Manager
Square Enix
Cedric Devoyon is Social Media & Influencer Manager at Square Enix, overseeing the publisher's social channels and creator partnerships after starting there as a Community Manager. Before moving in-house, he worked in games media as a journalist at Nickel Media and as a columnist for NRJ Group's gaming site NRJ-Games.fr.
Marketing Director
Electronic Arts (EA)
Kyle Geyt is Marketing Director at Electronic Arts (EA), leading marketing for the Firemonkeys studio and a live-service title played by millions. Based in Australia, he previously led digital marketing and APAC at Wizards of the Coast on Dungeons & Dragons and Magic: The Gathering, and was Head of Digital at OMD.
Director of PR, Communications and Events
NET-A-PORTER
Nicola Borras is Director of PR, Communications and Events at NET-A-PORTER, where recent moments include brand weekends with Chloé and KHAITE. She spent 15 years in luxury fashion, including three chapters at Alexander McQueen under Lee Alexander McQueen, Sarah Burton and Seán McGirr, rising to Global Head of PR, and later directed communications at The Birley Clubs.
Marketing & Communications Director
Fnac
Inês Condeço is Marketing & Communications Director at Fnac, overseeing brand, CRM, customer experience and communications. Recent work includes Fnac's back-to-school campaign built around its in-store experts, a return-to-routine campaign for DARTY, and involvement in an awareness action by NOSSA and WWF Portugal. She previously headed communications and international operations at Portal SAPO.
Associate Director, Influencer Partnerships, Community & Growth Marketing
Thrive Market
Julianna Crozier is Associate Director, Influencer Partnerships, Community & Growth Marketing at Thrive Market, where she also leads audio. She rose through the company's business development and brand partnerships team before moving into influencer and growth marketing, and has more than seven years of experience combining creator programs, creative storytelling and performance campaigns. She also mentors newcomers to influencer marketing.
Director Global Marketing
Zalando
Laura Dilthey is Director Global Marketing at Zalando, where recent work includes the retailer's winter sports campaign built around the question of what to wear on the slopes. She has spent her career at Zalando, previously as Head of Regional Marketing DACH, Head of Commercial Business and Team Lead Demand.
Head of Marketing
MediaMarkt
Marta Dominguez is Head of Marketing at MediaMarkt España, with more than 20 years in retail. She rose through the company from purchasing and product management for gaming to content and brand marketing roles, and writes a LinkedIn series, Diario de una Directora de Marketing, on campaign planning and team leadership. She also mentors future women leaders.
Director, Marketing
Instacart
Emma Fahy is Director, Marketing at Instacart, where she previously led shopper marketing, including the launch of new features in the shopper app, and grew the team that markets to Instacart's shoppers. Before Instacart she spent several years in global product marketing at Uber, focused on driver relationships, policy and regulation.
Head of Digital Marketing & Campaign Management Germany
Kaufland
Marc Grimm is Head of Digital Marketing & Campaign Management Germany at Kaufland, where recent creator-led work includes a streamer road trip with Max Schradin, MontanaBlack and Trymacs, a Berlin treehouse build with Hey Aaron, and content with Olympic champion Matthias Steiner. He previously founded and ran veleum, an agency for digital brand management.
VP, Marketing, Creative Curation (Partnerships & Experiential)
Target
Gigi Guerra is VP, Marketing, Creative Curation (Partnerships & Experiential) at Target, where recent work includes an exclusive collection marking Pokémon's 30th anniversary and the four-month transformation of Target's SoHo store. She previously led creative collaborations and influencer marketing at Target as Senior Director, and before that was VP Brand Creative and Marketing at Madewell.
Head of Influencer Marketing
Wayfair
Brandon Hart is Head of Influencer Marketing at Wayfair, which he rejoined to lead the influencer team after two years as Communications Lead for marketing, DTC and IT at SharkNinja. He previously headed brand partnerships and organic social and content at Wayfair Professional, and brings more than a decade of direct people management.
Chief Marketing Officer
Instacart
Laura Jones is Chief Marketing Officer at Instacart, leading marketing and communications since joining in June 2021. She led a brand identity refresh, the company's first integrated brand campaign, an in-house Creative Studio and The Male Shopper Project with Hannah Berner and Antoni Porowski. Recognition includes Forbes' 2026 Most Influential CMOs; she also sits on Match Group's board.
Director Content & Social Media Production
Mytheresa
Valerie Kreifels is Director Content & Social Media Production at Mytheresa, overseeing how the luxury retailer produces content for its social channels. She has built her career inside the company, moving up from Senior Social Media Fashion Editor through supervisor and head roles in social media production before stepping into her current director position.
Director, Influencer Relations
Revolve
Nina Ngo is Director, Influencer Relations at Revolve, leading the fashion retailer's relationships with creators. She has built her career in the company's influencer relations team, progressing from coordinator to manager and then senior manager before stepping into her current role at the head of the function.
CMO, France and Italy
eBay
Ségolène de Noray is CMO, France and Italy at eBay, responsible for brand and marketing across the two markets. Her background spans beauty, luxury, jewelry and marketplace e-commerce, including live shopping. She previously worked as an independent consultant in brand management and transformation and served as Executive Director at Bäumer Vendôme.
International Head of Digital Marketing
Kaufland
Benjamin Salomon is International Head of Digital Marketing at Kaufland, covering digital marketing, e-commerce, social media and campaigns. He served on the jury of the TikTok Ad Awards DACH 2025 and has worked with partners including Google on the retailer's 2026 digital workstreams. He previously led e-commerce category management at Kaufland Deutschland.
Head of Display, Affiliates & Influencers
Farfetch
Fabio Seichi is Head of Display, Affiliates & Influencers at Farfetch, leading global paid media across display, social, affiliate and creator channels. He has spent his career at Farfetch, rising through app and performance marketing roles, with a focus on measurement frameworks, partnerships and creative automation. He was part of the cross-functional team behind the launch of FARFETCH FIRST.
Director of Marketing, North America
Mytheresa
Lauren Steinberg is Director of Marketing, North America at Mytheresa, responsible for the luxury retailer's marketing in the region. She has grown with the company across several roles, including Head of Marketing, North America and, earlier, Senior Affiliate and Partnership Marketing Manager, giving her a background that spans partnerships as well as regional brand marketing.
Director, Influencer & Advertising Creative
Etsy
Jessica Ulrich is Director, Influencer & Advertising Creative at Etsy, overseeing creative for the marketplace's influencer and advertising work. She has built her career at Etsy's social team, advancing from Senior Specialist to Social Media Marketing Manager and Senior Manager, Social Media before taking on the combined influencer and advertising creative remit.
Chief Marketing Officer
OLX Group
Dave Westerhof is Chief Marketing Officer at OLX Group, where his martech, CRM and performance teams moved all brands and markets onto a single CRM stack and built clear measurement of incremental contribution. In 2026 he joined a panel on the AI-driven funnel at CLAIM AI in Lisbon. He previously led marketing at FREENOW, eBay's Marktplaats and adidas brand CRM.
Influencer Marketing & Talent Partnerships
SHEIN
Jennifer Brown leads Influencer Marketing & Talent Partnerships at SHEIN in the US, having built the brand's creator program from the ground up after moving in-house from Mediakix. Her recent work includes SHEIN's Back to School campaigns, one with Boys & Girls Clubs of America, and festival-season activations she later presented on stage at Meltwater.
Head of Marketing & Communications Portugal
Inditex
Isaura Costa de Andrade is Head of Marketing & Communications Portugal at Inditex, leading strategy for Zara, Zara Home, Massimo Dutti, Pull&Bear, Stradivarius, Bershka and Oysho in the Portuguese market. She brings more than 18 years in marketing and PR, previously serving as Executive Director at Global. – Comunicação, an agency covering PR, digital and influence marketing.
Women’s Influencer Marketing, North America
Nike
Sam Bloch leads Women's Influencer Marketing, North America at Nike. Before this role, Sam held several brand director positions at Nike, covering Fitness, Women's Lifestyle and Nike Sportswear in North America, and earlier worked at Red Bull, Wieden+Kennedy and Beats by Dre.
Head of Marketing, Levi's Canada
Levi Strauss & Co.
Jaye Campbell is Head of Marketing, Levi's Canada at Levi Strauss & Co., overseeing the brand's retail and e-commerce marketing in the country. With more than 15 years in marketing and communications, Jaye previously held direct-to-consumer and consulting roles at Levi's and served as Head of Marketing at The Movember Foundation.
Global Marketing, Celebrities & Entertainment Relations
Bvlgari (LVMH)
Laura Doljak works in Global Marketing, Celebrities & Entertainment Relations at Bvlgari (LVMH), building high-profile partnerships and creator relationships for the jeweller. She previously headed social media for ROTATE, REMAIN and CANNARI CONCEPT at Birger Christensen Collective, and before that managed global influencer and brand experience projects at Pandora.
Global Director, Brand Marketing
Levi Strauss & Co.
Rashad Drakeford is Global Director, Brand Marketing at Levi Strauss & Co., leading seasonal campaigns such as Grunge Prep, Loose Prep with Shai Gilgeous-Alexander and Rosé, and A Levi's Summer. He previously led global content creative at Amazon Music, built content marketing at Robinhood through its IPO, and ran global editorial at Beats by Dre.
LATAM Marketing Director
PUMA Group
Jean Paul Duguid is LATAM Marketing Director at PUMA Group, responsible for the brand's marketing across Latin America. An industrial engineer with 16 years at PUMA and Procter & Gamble, he previously headed marketing for PUMA in Chile and Peru and held marketing director and sales roles at P&G.
Head of Influencer Marketing and Brand Strategy
Abercrombie & Fitch Co.
Hannah Gill-Burrows is Head of Influencer Marketing and Brand Strategy at Abercrombie & Fitch Co. She spent more than 13 years on the agency side, most recently as Business Director at House 337, where she led a winning pitch for Sweaty Betty and spearheaded the agency's B Corp application. Earlier roles include ODD and Gravity Road.
VP, Global Social Media
Tommy Hilfiger
Laura Kaye is VP, Global Social Media at Tommy Hilfiger, responsible for the brand's social presence worldwide. She came to the role from the agency side, where she was Group Business Director at Wunderman Thompson and, earlier, Vice President at Organic.
Director, Influencer, Creative
Aritzia
Kelly Mittendorf is Director, Influencer, Creative at Aritzia, overseeing influencer and creative work for the fashion brand. She previously founded the influencer marketing consultancy Bigger Mitt, was a Senior Creative Strategist at Fohr, and managed partnerships marketing at Urban Outfitters.
Director, Head of Marketing, India
UNIQLO
Nidhi Rastogi is Director, Head of Marketing, India at UNIQLO, owning brand, digital, retail, omnichannel, PR and CSR. Recent work includes a Mint front page turned into a workwear lookbook and the FW26 City Classics press preview. She previously worked on Fast Retailing's global strategy team in Tokyo and was Deputy Marketing Director at Myntra.
Marketing & Communications Director
H&M
Louise Rossetti is Marketing & Communications Director at H&M in Brazil, where she recently marked the Stella McCartney collaboration's arrival with an intimate dinner at Casa Niemeyer featuring a menu by Bela Gil. She previously served as Chief Commercial Officer at Barthelemy and as CMO at IndigoHub during an Antler founder residency.
Global Marketing Director
Massimo Dutti
Marta Morales Sanchez is Global Marketing Director at Massimo Dutti, part of Inditex. Her recent work includes the brand's new visual identity and the SS26 Limited Edition launch in Paris, alongside a climb of eight places into the top ten of the Lyst Index. She previously led brand strategy at Desigual.
Marketing and Communication Director
VF Corporation
Nicola Scamardi is Marketing and Communication Director at VF Corporation, working on the Napapijri brand. Recent work includes the SS26 WhoAreYou? campaign with Vinnie Jones, a partnership with Solaris Yachts at the 2026 Solaris Cup, and a project with ski legend Alberto Tomba. He previously led marketing and communication at Zegna and SEASE.
Marketing Director
lululemon
Edna Vargas is Marketing Director at lululemon, with a focus on brand and community marketing built through storytelling and experiences, including growing the brand's community team in Monterrey. She previously served as Brand & Community Manager at lululemon, Brand Manager at Síclo and Digital PR & Content Media Specialist at FOREO.
Director of Brand & Marketing
& Other Stories
Karin Vesterlund is Director of Brand & Marketing at & Other Stories, leading the fashion brand's brand and marketing team. Her earlier career was spent at H&M, where she served as Acting Head of Marketing for H&M Beauty and as acting Global Head of Marketing & Communication for the DIVIDED business unit.
Marketing & Communications Director, South West
PVH Corp
Olivia Watine is Marketing & Communications Director, South West at PVH Corp. Her teams brought the Calvin Klein x Rosalía campaign to life with in-store activations in France and a 360-degree takeover of Madrid, and staged the Hilfiger Racing Club event in Barcelona. She previously worked in marketing at Tommy Hilfiger and maje.
Head of Marketing Avon LATAM - Fragrance, Gift & Personal Care
Natura
Julia Araujo is Head of Marketing Avon LATAM - Fragrance, Gift & Personal Care at Natura. At Natura she previously led marketing for new businesses including Bluma, a brand she helped launch that has since won recognition. Her 20-year career includes heading TikTok brand marketing for Latin America at ByteDance, plus roles at Estée Lauder, Beiersdorf, Microsoft and Mars.
Head of Marketing and Communications
Foreo
Andrea Cuesta Arteaga is Head of Marketing and Communications at Foreo, having risen through the company from Digital PR and content to lead its partnerships and marketing. Her remit spans influencer marketing, PR and brand partnerships, including a beauty-tech and wellness collaboration with Sesen Company and recognition from El Palacio de Hierro for Foreo's treatment technology.
Marketing Director NIVEA Germany
Beiersdorf
Nadine Bartenschlager is Marketing Director NIVEA Germany at Beiersdorf, sharing marketing, media and digital for Germany and Switzerland in a job share with Catherine Niebuhr. Recent work includes a new NIVEA Body campaign and the NIVEA beach festivals run with the DLRG lifeguard association. In almost 25 years at Beiersdorf she has held European and global NIVEA marketing roles.
Director, Influencer Marketing
KIKO Milano
Stephanie Cinque is Director, Influencer Marketing at KIKO Milano, leading the brand's creator programs in North America. She has more than a decade in social and influencer strategy, including at Fohr, where she rose to Associate Director and helped scale the Sephora Squad program, and has led influencer programs for more than 100 brands.
Director International Social Media, Social Commerce, Supplier & Brand Activation
Douglas
Yassin Hamdaoui is Director International Social Media, Social Commerce, Supplier & Brand Activation at Douglas, steering social, creator and commerce strategy across European markets. Recent work includes the London launch of Ariana Grande Fragrances' Cloud Aurora and a Düsseldorf pop-up taken over by a different brand each month. He was named to Horizont's Top 40 under 40.
Director, Social Media and Influencer Marketing
Sephora
Kaleigh Henderson is Director, Social Media and Influencer Marketing at Sephora, having been promoted to become Sephora Canada's first director in the role. She rose through the company's social team as Social Media Manager and Senior Manager, Social Media, after starting in digital marketing at Canadian Tire Corporation.
Media, BTL and Influencer Marketing Director
Procter & Gamble
María Sol Imen is Media, BTL and Influencer Marketing Director at Procter & Gamble, overseeing media, below-the-line and creator investment. She has spent much of her career in P&G's media function, previously as Digital Media Senior Manager and Offline Media Senior Manager, and before that led advertising and digital media at Essity.
VP Global Marketing, Tom Ford
The Estée Lauder Companies
Andrew Jun is VP Global Marketing, Tom Ford at The Estée Lauder Companies, leading global marketing for Tom Ford Beauty. He has more than 15 years at beauty and luxury houses, including international marketing director roles at Parfums Christian Dior and for Giorgio Armani at L'Oréal, and strategic projects at Christian Dior Couture. He was previously a military strategist.
Head of Influencer & Creator Marketing
e.l.f. Beauty
Micah Jesse K. is Head of Influencer & Creator Marketing at e.l.f. Beauty, leading creator, talent and entertainment partnerships across e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair. A former TV host, Micah previously ran entertainment partnerships for Michelob ULTRA, Stella Artois and other brands at Anheuser-Busch and led influencer strategy for Fenty Skin's launch across African markets.
Director, Social, Influencer & Communications
Colgate-Palmolive
Rebecca Keszkowski is Director, Social, Influencer & Communications at Colgate-Palmolive, where her team runs creator programs across paid, owned and earned channels for brands including Hello Products and Tom's of Maine. She has more than 20 years building in-house content studios and creative teams, including as Vice President, Content & Influencer at Zenith.
Head of Marketing
Rituals
Agnieszka Kossakowska is Head of Marketing at Rituals, leading marketing for the cosmetics brand in Eastern Europe for the past five years. A content-marketing advocate with experience across FMCG, luxury and toys, she previously held marketing and communications roles at Spin Master and brand management at Mattel.
Interim Associate Director, Creator Partnerships
HelloFresh
Rachel Krebsbach is Interim Associate Director, Creator Partnerships at HelloFresh, where she has built her career in creator marketing. She previously served as the company's Global Influencer Marketing Lead and as Creator Marketing Team Lead for DACH, after joining as a senior influencer marketing manager and helping expand the in-house creator team.
Marketing Director Benelux
HelloFresh
Tim Langen is Marketing Director Benelux at HelloFresh, where he set up a four-year partnership with the Royal Dutch Hockey Association (KNHB), including a HelloFresh TalentZone at the World Championship in Amstelveen. He brings more than 17 years in marketing and digital transformation, with senior roles at bol.com, KPN and Accenture.
Chief Marketing Officer
Ulta Beauty
Kelly Mahoney is Chief Marketing Officer at Ulta Beauty, where she has led the Rewrite the Rules campaign, a Supergirl partnership with Milly Alcock and Cardi B's Super Bowl halftime beauty moment. Named to Ad Age's 2026 Leading Women and Forbes' World's 50 Most Influential CMOs, she previously led customer and growth marketing at Ulta Beauty.
Influence & PR Lead
Kenvue
Emma Miller is Influence & PR Lead at Kenvue, managing partnerships with creators and media across lifestyle, beauty and fashion. She recently led the AVEENO Skin & Strength Studio, an immersive event bringing together consumers, creators, healthcare professionals and retailers. Her 20-year career includes influencer, PR, social and media planning roles at Johnson & Johnson.
Marketing Director
Amorepacific
Yeonjin Park is Marketing Director at Amorepacific, having previously served there as Associate Director. The role centres on global marketing, growth and go-to-market strategy for consumer goods and retail, with particular depth in Greater China and Asia Pacific markets. Park works in Korean, English and Mandarin and holds an MBA.
Chief Commercial Growth Officer
EyePromise
Claudine Patel is Chief Commercial Growth Officer at EyePromise, where she is building out DTC conversion, lifecycle and a creator-led content engine for a doctor-led category. She brings more than 25 years in CPG and consumer healthcare, with previous leadership roles at Abbott Nutrition, Opella and Post Consumer Brands, and earlier work at Sanofi, Reckitt, Coca-Cola and Mondelez.
Influencer and Media Director, Personal Care
Unilever
Sarah Potter is Influencer and Media Director, Personal Care at Unilever. For the FIFA World Cup 2026 she helped lead House of Fresh, a creator hub in Mexico City, New York and Miami for Dove, Rexona and Axe, and Axe's It's Home advocacy campaign. She previously led global communications for Dove and appears on PRWeek's 2025 Power Book.
Senior Director, US Public Relations & Influencer Marketing
Coty
Lindsay Powell Schwartz is Senior Director, US Public Relations & Influencer Marketing at Coty, overseeing earned media and creator partnerships for the beauty company's US business. She has built her career at Coty, advancing from Manager of US Public Relations through senior manager and director roles in the combined PR and influencer function.
Influencer Marketing & Communications Director
L'Oréal
Pino Herrero Urech is Influencer Marketing & Communications Director at L'Oréal, working across L'Oréal Dermatological Beauty. Recent work includes a YouTube partnership amplifying health professionals' expert content and the Vichy and Glamour Spain BeautyFull Awards celebrating wellness creators. Earlier roles at L'Oréal include Marketing & Digital Director for Vichy in Spain and Portugal and marketing positions at Lancôme.
Head of Content Creation
Loop Earplugs
Naomi Visser is Head of Content Creation at Loop Earplugs, leading the creative output of the fast-growing hearing brand. She brings more than ten years of agency- and brand-side creative marketing experience, including creative production leadership at VanMoof and producer work at the Amsterdam agency The Gardeners, across start-up and scale-up environments.
Marketing Director
Beiersdorf
Elodie Weber is Marketing Director at Beiersdorf, leading a team of 30 across the Benelux region. Recent work includes the NIVEA Sun Tour, a sampling roadshow across more than 80 Belgian and Dutch coastal and park locations. In over 15 years at Beiersdorf she has worked on NIVEA, Labello, Hansaplast and Elastoplast, including heading marketing for Healthcare Europe.
Head of Marketing, PR & Communications
The Body Shop
Alona Zhyrnova is Head of Marketing, PR & Communications at The Body Shop, with 15 years helping international beauty brands grow. She helped launch The Body Shop in Ukraine and has led work across brand launches, CRM, trade marketing, retail development and partnerships. She previously held marketing and business development roles at L'Oréal and headed marketing at RHEMA.
Director, Influencer
Airbnb
Casey Bosward is Director, Influencer at Airbnb, expanding the team with roles spanning events, partnerships, operations and Latin America. Bosward's background is in earned strategy, social and digital innovation, including as Global Director of Social & Influencer at MAC Cosmetics under Estée Lauder and Head of Influencer Marketing at Away.
Head of Brand Marketing
Dong Chen is Head of Brand Marketing at Reddit, helping lead the "People Are The Best" campaign celebrating real people and honest conversation. Chen also contributed to a Unilever partnership campaign that won six Cannes Lions, and was at the company through its IPO. Earlier roles include brand management at PepsiCo, including on Brisk.
Director, Global Influencer Marketing
Audible (Amazon)
Lawrence Dalusung is Director, Global Influencer Marketing at Audible (Amazon), which he joined after 12 years at The Walt Disney Company. At Disney he held influencer relations and partnerships roles and helped host the first #DisneyPowerOfJoy Creator Summit, bringing 80 Black creators to Disneyland and Disney Studios for a two-day celebration of Black storytelling.
Vice President - Head of Global Marketing
Lyft
Dan Friedman is Vice President - Head of Global Marketing at Lyft, where he previously led growth as Vice President of Growth and Vice President, Growth Marketing. Before Lyft he was a Senior Product Growth Manager at Google. His expertise spans growth analytics, lifecycle, acquisition, paid media and product marketing.
Senior Director of Content Marketing
Braze
Mallory Friese is Senior Director of Content Marketing at Braze, the customer engagement platform. She joined after several years at Slack, where she rose from Content Marketing Manager to Director of Content Marketing, and now leads the content programme that tells Braze's story to marketers and brands.
Marketing, Content & Social Director
ByteDance
Sara Gentile is Marketing, Content & Social Director at ByteDance, leading marketing for TikTok LIVE across the Middle East, North Africa and Turkey. She spent two months building TikTok LIVE FEST '25, which took Gold at the Eventex awards. She previously held digital leadership roles at Amouage and Kayanee, and worked at Meta, Amazon and P&G.
Country Marketing Director Germany
Duolingo
Markus Krätzschmar is Country Marketing Director Germany at Duolingo. His team reached 10 million organic impressions by partnering with German Brainrot creators rather than making the content in-house, and made Duolingo main sponsor of Berlin's CSD in 2025. He previously served as Germany marketing director at Tinder and interim DACH marketing director at Blinkist.
Senior Director, Creators & Social
Expedia Group
Mallory Kuenzi is Senior Director, Creators & Social at Expedia Group, leading creator programmes for Expedia, Hotels.com and Vrbo. She launched Travel Shops, Expedia's creator commerce platform. She previously scaled the influencer and celebrity programme at HelloFresh and performance-driven creator strategy at Skillshare, and was named a top influencer marketer at brands by Business Insider.
Director, Head of Global Social Media
Uber
Cristina Villarreal Lago is Director, Head of Global Social Media at Uber. She previously led social media for Latin America, headed Uber Eats delivery communications for the region and managed communications in Mexico. She brings more than 15 years of experience across PR, social media, crisis communications, public affairs and journalism.
Senior Director, Social Media & Content Strategy
Kraken
Jeff Meltz is Senior Director, Social Media & Content Strategy at Kraken. Previously Head of Global Social Media at Atlassian, he led social for the Atlassian Williams F1 partnership and grew the team from three to ten. Before that, as Global Head of Social Media at Square, he built a center of excellence spanning eight international markets.
Director, Head of Social Media, US & Canada
Uber
Lexi Levin Mitchel is Director, Head of Social Media, US & Canada at Uber, having risen through the company's consumer communications team. She led a 36-hour Uber Eats sprint around Bravo's Summer House featuring Lindsay Hubbard and Carl Radke, and discussed the work with The Wall Street Journal. She is growing Uber's influencer, creative and delivery social teams.
CMO
HeyGen
Andrew Mok is CMO at HeyGen, the AI video company, where he runs a set of AI agents in his daily marketing work. He previously spent 12 years building Turo, serving as its CMO, and was CMO at Rula. Named to Ad Age 40 Under 40 and Forbes CMO Next, he recently spoke at Inman.
Head of Marketing
Spotify
Sol Naldi is Head of Marketing at Spotify in Mexico, leading brand, communications, social, partnerships, content and creative. She was again named to Forbes México's list of standout CMOs in March 2026. Over her Spotify career she has also led music marketing for Spanish-speaking Latin American markets and built in-house creative capabilities.
Director of Growth Marketing
Valeria Navea is Director of Growth Marketing at Pinterest, where she has worked her way up from global consumer growth manager. She worked on Pinterest Presents and the "Pinterest. It's Possible" campaign as the platform passed 500 million monthly active users. Her expertise includes app user acquisition, creative testing and incrementality measurement across global markets.
EMEA Head of Content, Social, and Influencer Marketing
NVIDIA
Ariel Navon is EMEA Head of Content, Social, and Influencer Marketing at NVIDIA, promoting programmes such as the "Build It Yourself" agentic AI learning series and the GTC conference. Before NVIDIA, Navon led growth marketing at Run:ai, rising to VP Growth Marketing, and earlier headed demand generation at ironSource.
Director of Social & Influencer EMEA
Adobe
Clare Phillips is Director of Social & Influencer EMEA at Adobe, where she builds programmes grounded in direct creator feedback, including a creator day at the British Grand Prix. She was previously Marketing Director for YouTube EMEA covering creators, social and influencers at Google, and has led marketing at ITV, Channel 4 and the BBC.
Marketing Head - EMEA
ByteDance
Moniza Sabbar is Marketing Head - EMEA at ByteDance, focused on enterprise marketing for AI, cloud and data. She organised the BytePlus AI Day series, bringing it from Dubai and Riyadh to Istanbul in April 2026 for Türkiye AI Day. She previously led field marketing for platforms at Stripe and advises Azteco on MENA marketing and partnerships.
Chief Marketing Officer
Klarna
David Sandstrom is Chief Marketing Officer at Klarna, which he joined in 2017 to turn it into a global consumer brand. He built the go-to-market organisation across 26 markets and developed what he describes as the industry's first AI-powered marketing ecosystem. He writes about brand building, pop culture and AI's effect on competitive advantage, and advises Supernormal.
Head of Marketing
Privy
Debbie Soon is Head of Marketing at Privy, a Stripe company building infrastructure for apps on crypto and stablecoin rails. She wrote Digital Mavericks, a guide to Web3 and NFTs published by Wiley in 2025, and speaks at Consensus, ETHDenver and NFT NYC. She previously co-founded social platform HUG, later acquired by dotART.
Chief Marketing Officer, talabat
Delivery Hero
Selin Suzer is Chief Marketing Officer, talabat at Delivery Hero. She previously led brand and campaigns for foodora, foodpanda and Yemeksepeti, where she served as CMO, including a 2025 foodpanda campaign in Malaysia, Hong Kong, the Philippines and Thailand. She has more than 18 years in brand management across tech, CPG, retail and financial services.
Marketing Director
Revolut
Sofya Tretyakova is Marketing Director at Revolut, where she previously served as Head of Creative across product marketing and brand, and as Head of B2C Product Marketing. She was part of the team as Revolut secured its UK banking licence ahead of launching a full UK bank. Before Revolut, she worked at PayPal.
The brand shortlist for the Top 100 Influencer Marketing Leaders 2026 was grounded in public rankings, market data and industry reports. The Gaming vertical draws on Zorka.Agency's own category expertise — we've worked in games since 2014.
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Honoured to be named one of the Top 100 Influencer Marketing Leaders 2026 by Zorka.Agency and Influencer Marketing Hub. See the full list: https://zorka.agency/influencer-marketing-leaders
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The Top 100 Influencer Marketing Leaders 2026, published by Zorka.Agency with Influencer Marketing Hub, names 100 brand-side marketers who shaped creator and influencer marketing in 2025 – 2026. They are grouped into five verticals — Gaming, E-commerce, Fashion & Lifestyle, Health & Beauty and Tech & SaaS — and listed alphabetically, with no internal ranking.
Zorka.Agency built the Top 100 Influencer Marketing Leaders 2026 against five criteria: three years or more in a decision-making role; brand-side, not agency-side; visible professional impact; knowledge shared in public; recognised by peers. The brand shortlist was grounded in business and financial signals from public rankings and industry reports, combined with the agency's own category expertise.
The Gaming vertical of the Top 100 Influencer Marketing Leaders 2026 names 21 brand-side marketers: Kendall Boyd (Nexon America), Nathalie Croci (Gameloft), Margaux Diaz (King), Sonia Donaire Garcia (Tangelo Games Corp.), Dustin Glass (Nintendo), Anthony Gross (Sony), Tak Inoue (Capcom), Aurora Jackson (Activision Blizzard), Marina Krajnovic (Displate), Kellen Laker (Activision Blizzard), Vi Lam (Razer Inc.), Daniel Maffei (Rockstar Games), Steve Merrett (Techland), Shane Needham (Electronic Arts (EA)), Thomas Pae (Electronic Arts (EA)), Jaewoo Park (NCSOFT West), Nidhi Prakash (Razer Inc.), Stefan Wallin (Paradox Interactive), Dennis Wierzbowski (Gaijin Entertainment), Cedric Devoyon (Square Enix), Kyle Geyt (Electronic Arts (EA)).
No. The Top 100 Influencer Marketing Leaders 2026 is a recognition list, not a competition. There is no jury and no score, so nobody holds a number-one spot: leaders are grouped by vertical and ordered alphabetically by last name.
Not in the Top 100 Influencer Marketing Leaders 2026. Every leader works brand-side, at a product company, with at least three years in a decision-making influencer marketing role. Agencies and service providers, including Zorka.Agency itself, are out of scope.
Zorka.Agency is an influencer marketing agency for games, working with publishers and studios since 2014. We curated the list, wrote the profiles and built this page.
Influencer Marketing Hub is the industry's reference publication on influencer marketing and our partner on the Top 100 Influencer Marketing Leaders 2026.
Tell us who and why. Nominations for next year open now — and if you're planning a game launch with creators, we'd like to hear about that too.
Compiled by
The Top 100 Influencer Marketing Leaders 2026 is compiled by Zorka.Agency and Influencer Marketing Hub.
Disclaimer. The Top 100 Influencer Marketing Leaders 2026 is an editorial recognition list, not a ranking: inclusion reflects the compilers' judgement, and the order of names carries no meaning. Profiles are based on publicly available information — LinkedIn profiles, public posts, talks and press — and reflect roles at the time of publication (October 2026). Inclusion does not imply endorsement by, or a commercial relationship with, Zorka.Agency or Influencer Marketing Hub. Company and brand names are trademarks of their respective owners. Spotted an error, or want your profile removed? Write to info@zorka.agency.
