Top 100 Influencer Marketing Leaders 2026
Sarah Potter
Influencer and Media Director, Personal Care at Unilever
Sarah Potter is Influencer and Media Director, Personal Care at Unilever. For the FIFA World Cup 2026 she helped lead House of Fresh, a creator hub in Mexico City, New York and Miami for Dove, Rexona and Axe, and Axe's It's Home advocacy campaign. She previously led global communications for Dove and appears on PRWeek's 2025 Power Book.
Sarah's career
Global Dove PR & Social Influencer Director (mat cover)
Unilever
Global Head of Communications - Dove Masterbrand, Haircare & Skincare Categories
Unilever
Senior Communications Manager
Unilever
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The Top 100 Influencer Marketing Leaders 2026 recognises 100 brand-side marketers who shaped creator marketing in 2025 – 2026, compiled by Zorka.Agency and Influencer Marketing Hub. It is not a ranking — leaders are listed alphabetically within each vertical.
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The Top 100 Influencer Marketing Leaders 2026 is compiled by Zorka.Agency and Influencer Marketing Hub.
Disclaimer. The Top 100 Influencer Marketing Leaders 2026 is an editorial recognition list, not a ranking: inclusion reflects the compilers' judgement, and the order of names carries no meaning. Profiles are based on publicly available information — LinkedIn profiles, public posts, talks and press — and reflect roles at the time of publication (October 2026). Inclusion does not imply endorsement by, or a commercial relationship with, Zorka.Agency or Influencer Marketing Hub. Company and brand names are trademarks of their respective owners. Spotted an error, or want your profile removed? Write to info@zorka.agency.