Top 100 Influencer Marketing Leaders 2026
Shane Needham
Director of Brand Marketing at Electronic Arts (EA)
Shane Needham is Director of Brand Marketing at Electronic Arts (EA), working on Battlefield. His recent work spans the Battlefield 6 California Resistance update trailer, the game's three nominations at The Game Awards 2025, and a Top Gun collaboration with Paramount Games. He previously spent several years in marketing roles at Activision Blizzard.
Shane's career
Associate Director
Activision Blizzard
Senior Manager
Activision Blizzard
Manager
Activision Blizzard
The Top 100 Influencer Marketing Leaders 2026 recognises 100 brand-side marketers who shaped creator marketing in 2025 – 2026, compiled by Zorka.Agency and Influencer Marketing Hub. It is not a ranking — leaders are listed alphabetically within each vertical.
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The Top 100 Influencer Marketing Leaders 2026 is compiled by Zorka.Agency and Influencer Marketing Hub.
Disclaimer. The Top 100 Influencer Marketing Leaders 2026 is an editorial recognition list, not a ranking: inclusion reflects the compilers' judgement, and the order of names carries no meaning. Profiles are based on publicly available information — LinkedIn profiles, public posts, talks and press — and reflect roles at the time of publication (October 2026). Inclusion does not imply endorsement by, or a commercial relationship with, Zorka.Agency or Influencer Marketing Hub. Company and brand names are trademarks of their respective owners. Spotted an error, or want your profile removed? Write to info@zorka.agency.