Top 100 Influencer Marketing Leaders 2026
Pino Herrero Urech
Influencer Marketing & Communications Director at L'Oréal
Pino Herrero Urech is Influencer Marketing & Communications Director at L'Oréal, working across L'Oréal Dermatological Beauty. Recent work includes a YouTube partnership amplifying health professionals' expert content and the Vichy and Glamour Spain BeautyFull Awards celebrating wellness creators. Earlier roles at L'Oréal include Marketing & Digital Director for Vichy in Spain and Portugal and marketing positions at Lancôme.
Pino Herrero's career
Marketing & Digital Director Vichy Laboratoires Spain-Portugal
L'Oréal
Trade Marketing Group Manager LANCÔME
L'Oréal
Marketing Group Manager Skincare LANCÔME
L'Oréal
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The Top 100 Influencer Marketing Leaders 2026 recognises 100 brand-side marketers who shaped creator marketing in 2025 – 2026, compiled by Zorka.Agency and Influencer Marketing Hub. It is not a ranking — leaders are listed alphabetically within each vertical.
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The Top 100 Influencer Marketing Leaders 2026 is compiled by Zorka.Agency and Influencer Marketing Hub.
Disclaimer. The Top 100 Influencer Marketing Leaders 2026 is an editorial recognition list, not a ranking: inclusion reflects the compilers' judgement, and the order of names carries no meaning. Profiles are based on publicly available information — LinkedIn profiles, public posts, talks and press — and reflect roles at the time of publication (October 2026). Inclusion does not imply endorsement by, or a commercial relationship with, Zorka.Agency or Influencer Marketing Hub. Company and brand names are trademarks of their respective owners. Spotted an error, or want your profile removed? Write to info@zorka.agency.