TikTok Campaigns

TikTok is where games go viral before they go big.

Creator UGC, Spark Ads, native integrations and AI-driven creative — engineered for the For You feed, scaled by paid media, attributed all the way down to install.

Why TikTok

Where games go from unknown to unmissable.

No other platform turns a 15-second hook into installs at this speed — and recycles the same creative into paid UA the same week.

1B+
Active monthly users

TikTok's reach is global — and Gen Z and Millennials live here. For most modern game launches, it is the discovery surface.

#FYP
Algorithmic discovery

The For You feed surfaces creative on signal, not follower count. A nobody account can still go viral and drive installs overnight.

Short
Built for the hook

Vertical, sound-on, 9–30 second creative — the same shape that powers paid UA across TikTok, Reels and Shorts.

Native
Spark Ads–ready

Top-performing organic posts can be promoted as native ads without losing their creator voice — the highest-leverage format on the platform.

Every TikTok format we run.

Pick the formats that match your KPI — or stack them under the same creator for compounding reach and reusable paid assets.

01

Creator UGC

Native, creator-led TikToks in the creator's own voice — the workhorse format for installs. Built around a clear hook, a fast demo and a single, unmistakable CTA.

02

Video in Merch

A permanent native post on the creator's own profile — the game lives inside their regular content, not as a one-off ad. Highest trust, longest tail and the strongest organic compounding.

03

Spark Ads

Boost the best creator or brand TikToks with paid spend — keeping the original handle, likes and comments. Native engagement and full performance attribution in one unit.

04

AI Video

AI-driven vertical creatives for high-volume paid UA — fast iteration on hooks, voiceovers and visuals, fed by the same insights as our creator briefs.

05

Branded Effects & Hashtag Challenges

Custom AR effects, branded sounds and community challenges that turn passive viewers into active participants — the moment a campaign becomes a meme.

06

TopView & In-Feed Ads

Premium TikTok ad placements — TopView, TopFeed and standard In-Feed Ads — used for launch-day takeovers and big-moment reach plays.

Engagement Tools

More than posts — creative engines that move metrics.

The mechanics we drop into TikTok campaigns to lift CTR, attribute installs and feed the paid-UA machine in real time.

In-house creative engine

AI Video for TikTok — built for hooks at scale.

We generate, score and ship vertical creatives in days — not weeks. The same insights our human creators use to brief a TikToker feed our AI pipeline, so every variant is informed by what is actually working in feed right now.

  • Hook engine — Dozens of hook variants generated and scored before a single dollar of paid spend.
  • Voice & subtitle stack — AI voiceovers and on-screen subtitles tuned per region — same creative, multiple markets.
  • Iteration cycle — A new variant in hours, not weeks — and every winner becomes a brief for our human creators.
  • Spark-ready output — AI creatives ship as Spark-Ad-ready posts, so paid spend can scale them on day one.

AI is the volume — creators are the voice. We run both in the same campaign.

AI Hook Board
Top variants
  • A1"Don't download this game if you have plans tonight."9.4
  • A2"POV: you just unlocked the strongest hero on day one."8.7
  • A3"This is illegal. (It's not. It's just free.)"8.1
  • A4"I played 10 mobile games. Only one survived."7.6
  • A5"My friend won. I screen-recorded the moment."7.2
CTR-weighted scoreSpark-ready

Spark Ads amplification

Turn a creator's organic hit into a paid ad in days — original handle, original engagement, full TikTok Ads Manager attribution and a clickable CTA on top.

Branded QR & trackable links

Per-creator short links in bios and pinned comments, plus on-video QR codes — install attribution all the way down to a single TikTok.

Creative testing matrix

Hooks, voiceovers, openers and CTAs tested in a structured matrix — the winners get scaled into paid UA, the losers feed the next brief.

How a TikTok campaign comes together.

Four predictable steps from brief to scale — with Spark Ads, AI creative and brand safety built in.

  1. 01

    Audience & Creator Mapping

    Map your player to TikTok subcultures — gaming, lifestyle, comedy, fitness, anime — and shortlist creators with the right viewers, FYP reach and brand-safe history.

  2. 02

    Hooks, Briefs & AI Variants

    Build creator briefs and a parallel AI variant set. Every hook, opener and CTA gets pre-scored before anything ships — the briefs go out with the strongest options pre-tested.

  3. 03

    Launch: Organic + Spark Ads

    Posts go live on creators' profiles — Video in Merch where the placement is permanent — and the best organic results get boosted as Spark Ads within days, not weeks.

  4. 04

    Scale, Attribute & Recut for UA

    Per-creator trackable links, QR codes and TikTok Ads Manager events feed weekly reporting. Winners get recut into 6/15/30s units for paid UA across TikTok, Meta and YouTube.

Creator Mix

On TikTok, the right creator is rarely a gaming creator.

The FYP doesn't care about genre — it cares about the hook. The best-performing TikToks for a hardcore RPG can come from a comedy account, a chef or a fitness creator with the right voice.

We map your player to the TikTok subcultures they actually live in — comedy, lifestyle, anime, edu, fitness — and stack them next to a core gaming roster. The mix is what wins the FYP, not the follower count of any single creator.

  • Gaming TikTokers
    Gameplay clips, tier lists, "first 10 minutes" hooks
  • Comedy & Skit
    Sketch creators with the highest hook completion rates
  • Lifestyle & POV
    Day-in-the-life accounts, native to product placement
  • Anime & Fandom
    Fan accounts, lore breakdowns, character edits
  • Fitness & Sports
    For sports games, fitness sims and competitive titles
  • Tech & Reviews
    Phone-first reviewers covering mobile launches
  • Food & Mukbang
    Snackable adjacency for casual and cozy titles
  • Edu & "Did You Know"
    History, science and lore channels for narrative IPs

Questions we get asked.

Creator UGC is a paid TikTok posted on the creator's profile in their own voice. Video in Merch is the same idea taken further — the post is treated as a permanent native integration, kept on the creator's page as part of their regular content rather than a one-off ad. Spark Ads is the paid layer on top: we take the best organic posts (creator-owned or brand-owned) and amplify them as native ads through TikTok Ads Manager — same handle, same engagement, full attribution and a clickable CTA.

TikTok in the wild.

Recent creator drops we ran — straight from the For You feed.

Let's win the
game.

Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.