YouTube is where gamers decide what to play next.

An Integration is a 60–120 second sponsored segment inside a creator's regular video — native, fast and conversion-friendly. A Dedicated Video is the whole video about your game — best for launches, big updates and creative specials. Most performance campaigns lead with Integrations; brand and launch moments use Dedicated.

Every asset goes through a 5–7 day approval cycle before publication. We brief creators with clear do/don't lists, review rough cuts, and run final approval against your brand-safety guidelines. For franchise IPs (Marvel, Star Trek, LoTR, etc.) we tighten the cycle and require sign-off at every step.

CPM, ER (engagement rate), CR, CPA and installs. We pick the load-bearing KPI per game — performance briefs lean CPM/CPA; brand and launch briefs add ER and view-through. Everything gets a weekly digest plus a monthly campaign report.

Yes. We bundle paid usage rights into the creator deal so the best assets are ad-ready on day one. Hawked, Arena Breakout and several other launches recut creator content directly into UA media — squeezing extra value out of the same release.

Brief to first release usually takes 3–5 weeks: 1 week for shortlisting and outreach, 1–2 weeks for briefing and scripting, then the 5–7 day approval cycle. Live Streams and Shorts can move faster when creator relationships already exist.

Yes — and stacking formats under the same creator is one of our most effective patterns. Long-form earns the deep watch, Shorts pick up the algorithmic reach, Live drives community moments. Same audience, four angles of exposure.

Yes — that is usually a planning input from day one. We recut top-performing creator videos into 6/15/30s units for YouTube pre-roll, Meta, TikTok and Google Ads. Paid usage rights are negotiated upfront so reuse is friction-free.