PC · MMORPGGameforge
Aion Classic — bringing old players back across untapped EU territories
- avg CPM
- $20
- reached
- KPI
Why YouTube
Where gamers research, decide and stay.
No other platform combines this much intent, attention and creator depth in one place.
#1
Where gamers research
YouTube is the most-used platform for game reviews, walkthroughs and pre-install discovery.
30+ min
Average decision window
Players watch deep-dive videos before they install — long-form earns more trust than any ad slot.
4 formats
Under one creator
Integrations, Dedicated Videos, Live Streams and Shorts — same audience, four angles of reach.
Loyal
Subscriber communities
Creator subscribers convert at rates a cold paid ad can't touch — trust compounds with every release.
Every YouTube format we run.
Pick the formats that match your KPI — or stack them under the same creator for compounding reach.
01
Integrations
A 60–120 second sponsored segment inside a creator video. Native, conversion-friendly and the workhorse format for performance briefs — most of our YouTube campaigns lead with this.
02
Dedicated Videos
The entire video is your game. Best for launches, big updates and creative cosplay/DIY specials where the story carries weight on its own.
03
Live Streams
Multi-hour livestreams with real-time chat, giveaways and Twitch-style engagement — ideal for eSports, beta access and community events.
04
YouTube Shorts
Vertical, snackable cut-downs that ride YouTube algorithmic discovery. Great companion format to long-form releases and reusable in paid social.
05
Pre-roll & In-stream Ads
Skippable and non-skippable inventory across YouTube and Google Ads — we re-cut creator content into 6/15/30s units engineered for retention and click-through.
06
Premieres & Reveals
Scheduled drops with countdown, live chat and creator co-streams — the launch-day shape when the moment itself is the story.
Engagement Tools
More than uploads — mechanics that move metrics.
Custom layers we drop into creator videos to lift conversion and prove campaign impact in real time.
In-house development
Live Progress Bar under videos.
When viewers complete the target action, they see the result update under the video in real time. Transparency lifts motivation — and motivation lifts conversion.
- Real-time install counter rendered right under the video
- Description updates automatically: "X players already joined"
- Bonus creator payout when the campaign hits its goal
Predictive analytics model
In-house predictive model that scores creators and forecasts campaign outcomes — views, ER, CPM and conversion — before a brief goes out. Built on historical Zorka.Platform data.
Branded QR codes
On-screen QR codes in videos – one tap from creator content to install. Trackable per creator, brandable per campaign.
Pinned comments & links
The creator's first comment, pinned to the top: campaign link, promo code, giveaway terms. The highest-CTR placement on the entire video page.
How a YouTube campaign comes together.
Four predictable steps from brief to scale — with brand safety built in.
- 01
Audience & Channel Research
Map your audience clusters to creator niches — gaming, entertainment, culture, music, DIY — and shortlist channels with the right viewer profile and engagement.
- 02
Brief, Creative & Approvals
Build creative concepts per cluster, brief creators with room for native execution, and run the 5–7 day brand-safety approval cycle before anything ships.
- 03
Activation & Multi-format
Coordinate releases across Integrations, Dedicated Videos, Live Streams and Shorts — same creator, multiple formats, single timeline.
- 04
Optimize & Recut for UA
Track CPM, ER and conversion in real time. Best creator content gets recut into paid UA assets — squeezing more value out of every release.
Creator Mix
We start from your audience — not the gaming roster.
A casual mobile game with women 35+ at the core belongs on cooking, home decor and lifestyle channels — not on the multigaming roster. We pick channels for the player, not for the genre.
For Marvel Strike Force we ran Gaming, Entertainment, Movies, DIY and Music — because the franchise audience lived there. For Overmortal — Chinese culture, mythology and traditional-instrument music. For Lord of the Rings — sculptors, artists and a creator who recreated movie sounds from household items. The right channel is rarely the obvious one.
- GamingMultigaming, niche genres, deep-dive reviewers
- EntertainmentReactors, sketch, lifestyle, vlog
- MusicCovers, original tracks, traditional instruments
- DIY & CraftsBuilders, prop-makers, cosplay tailors
- Movies & TVFranchise commentary, scene breakdowns, lore
- Anime & AnimationAnime fandom and animated-game adjacent audiences
- Culture & LoreHistory, mythology, region-specific cultural channels
- Sports & eSportseSports orgs, athletes, sports commentary
Questions we get asked.
We start from your audience — not from a creator list. We map player clusters (genre fans, lifestyle adjacencies, regional niches) and shortlist channels with matching viewers, engagement rates and brand-safe history. Multigaming channels are rarely the highest-converting option — the best fit is often genre-adjacent or lifestyle.
Let's win the
game.
Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.