Why Instagram
Where fans follow, message and convert.
Instagram still pairs reach with intent like no other platform — the feed pulls fans in, the DMs close them.
2B+
Monthly active users
Instagram still owns the global cross-demographic audience — Gen Z, Millennials and the parents who play with them all scroll the same feed.
Reels
Short-form first
Reels are now the dominant surface on Instagram — short, vertical, sound-on creative that ports cleanly across Stories, Feed and paid UA.
DMs
Conversation-first
No other major platform pushes audiences into a direct, one-to-one inbox the way Instagram does — and that inbox is where intent lives.
Native
Partnership-ad ready
Top organic posts ship as Partnership Ads without losing the creator's handle or engagement — the highest-leverage format on the platform.
Every Instagram format we run.
Pick the formats that match your KPI — or stack them under the same creator for compounding reach and reusable paid assets.
01
Creator Reels
Native, creator-led Reels in the creator's own voice — the workhorse format for installs. Built around a clear hook, a fast demo and a single, unmistakable CTA.
02
Stories & Story Ads
Full-screen, swipe-friendly placements with stickers, polls and link drops — the highest-intent surface on the platform and the launch pad for chatbot flows.
03
Partnership Ads
Boost the best creator or brand posts with paid spend — keeping the original handle, likes and comments. Native engagement and full Meta Ads Manager attribution in one unit.
04
Carousel & Feed Posts
Long-tail Feed integrations — multi-slide carousels for tutorials, lore drops and roster reveals. The format that compounds in the grid after the Reel has moved on.
05
Lives & Collabs
Co-hosted Lives and dual-author Collab posts that push a single piece of content into two audiences at once — the cleanest way to expand reach without paid spend.
06
AR Effects & Branded Hashtags
Custom AR effects, branded stickers and hashtag mechanics that turn passive viewers into participants — the moment a campaign becomes a meme.
Engagement Tools
More than posts — conversation engines that move metrics.
The mechanics we drop into Instagram campaigns to lift engagement, attribute installs and turn every DM into a measurable conversion.
In-house automation
Instagram Chatbots — turn influencer traffic into conversions.
Influencer reach on Instagram is huge — but most of the traffic dies after the first tap. We wire a chatbot into every campaign so every DM and comment auto-replies, qualifies and routes the fan to install, signup or a personalised giveaway — without a single human in the loop.
- Auto-reply at scale — Every DM and comment that lands during a creator drop gets an instant, on-brand response — no manual mod queue, no missed intent.
- Personalised flows — Giveaways, quizzes, discount codes, content unlocks and gated install links — branched per audience segment from a single keyword.
- Lead capture — Emails, regions and player preferences collected straight inside the DM — handed off to your CRM, paid UA audiences or retargeting list.
- 100% trackable — Built on ManyChat + the Meta API and Meta-approved — every send, click and install is attributed per creator, per Reel, per geo.
Plug-and-play setup — no code, Meta-approved tools, live in days.
DM Bot · @yourgame
Live flow- GAME
- 👾 Hey! Want the early-access link + a free skin code?
- Yes please
- 📩 Drop your email — I'll send the install link & your code.
- player@email.com
- ✅ Sent. Tap here to install →
ManyChat + Meta APICTR-attributed
Partnership Ads amplification
Turn a creator's organic Reel into a paid Partnership Ad in days — original handle, original engagement, full Meta Ads Manager attribution and a clickable CTA on top.
Trackable links & link-in-bio
Per-creator short links and link-in-bio landers tied to every Reel, Story and DM flow — install attribution all the way down to a single post.
Story stickers & DM hooks
Polls, quizzes and 'DM me X' Story stickers wired straight into the chatbot — every reply triggers a personalised flow with a giveaway, discount or install link.
How an Instagram campaign comes together.
Four predictable steps from influencer to conversion — fully managed, with the chatbot live before the first creator posts.
- 01
Influencer Collaboration
We map your player to Instagram subcultures, shortlist creators with the right Reels reach and DM engagement, then negotiate terms and coordinate the campaign end-to-end.
- 02
Bot Setup & Briefs
Clear creator guidelines paired with a custom chatbot — keyword triggers, branched flows, lead-capture and giveaway logic configured per campaign, no code, Meta-approved.
- 03
Launch & Live Optimisation
Reels, Stories and Partnership Ads ship together. We monitor every DM in real time, tune flows, swap copy and re-route traffic to the highest-converting CTA the same day.
- 04
Reporting & Conversion Loop
Transparent metrics on engagement, clicks, leads and installs — per creator, per Reel, per geo. Winners feed retargeting, paid UA and the next round of briefs.
Creator Mix
On Instagram, the right creator is rarely a gaming creator.
The Reels feed and the Explore page surface creative on signal, not genre. The best-performing Reel for a hardcore RPG can come from a chef, a comedian or a style account with the right voice.
We map your player to the Instagram subcultures they actually live in — lifestyle, comedy, beauty, anime, fitness — and stack them next to a core gaming roster. The mix is what wins Reels, not the follower count of any single creator.
- Gaming creatorsReels gameplay, tier-list drops, "first-look" hooks
- Lifestyle & POVDay-in-the-life accounts, native to product placement
- Comedy & SkitHigh-hook completion rates, perfect for Reels formats
- Beauty & FashionStyle-led accounts for casual, cozy and life-sim titles
- Fitness & WellnessFor sports games, fitness sims and competitive titles
- Anime & FandomFan pages, lore breakdowns, character edits in Reels
- Food & TravelSnackable adjacency for casual, narrative and cozy games
- Family & ParentingFor family titles, kids-safe IPs and co-play campaigns
Questions we get asked.
It auto-replies to every DM and Reel/Story comment a creator drop pulls in — instantly, on-brand and at scale. From a single keyword or sticker tap it can hand out giveaway codes, qualify a player, capture an email, route to the App Store or Google Play and pass the lead to your CRM. The bot runs on ManyChat + the Meta API, is Meta-approved, and turns the burst of influencer traffic into a measurable conversion flow instead of a missed-DM graveyard.
Let's win the
game.
Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.