Esports influencer marketing for competitive audiences.

No. We do not produce tournaments, broker team sponsorship or naming rights, or manage player talent. We run the creator and streamer side: campaigns with the people competitive audiences watch, on YouTube, Twitch and TikTok. If your brief is event production or a league deal, an event agency is the right partner — and we will say so rather than take the brief.

The audience is sharper and less forgiving. Competitive players judge a title on mechanics, balance and skill ceiling, so a creator who cannot actually play it is spotted instantly and the campaign reads as an ad. Creator selection is therefore skill-led rather than reach-led, briefs leave far more room for genuine opinion, and timing follows the competitive calendar — patches, seasons, majors — rather than a media plan drawn in isolation.

PUBG: Battlegrounds for Krafton and PUBG Mobile for Tencent — both rightsholders of one of the largest competitive franchises in the world — plus Arena Breakout for Level Infinite, HAWKED for My.Games, World of Tanks and World of Warships for Wargaming, and Star Wars: Hunters for Zynga. Full metrics for each are in the case studies.

Yes, and for most studios it is the better first move. Team sponsorship buys logo placement and a fixed audience at a fixed price; creator campaigns buy an endorsement from someone that audience already chose to watch, at a cost you can test, scale or stop. We usually recommend proving demand through creators before committing to a season-length sponsorship.

Twitch and YouTube carry the bulk of it. Twitch is where competitive play is watched live and where community trust is built in real time; YouTube carries guides, highlights and meta breakdowns that keep earning views months after publication, which is what compounds installs. TikTok drives discovery among newer players, and X is where competitive-scene chatter happens around announcements and events.

Yes — this is moment marketing, and it is one of the most cost-efficient plays available. Creator content, watch-alongs and community activations scheduled into the window when a competitive audience is already gathered capture that attention without paying for official rights. It needs planning against the event calendar, so we scope it 6–8 weeks out.

By demonstrated skill in the genre and audience overlap, not follower count. A mid-tier creator who genuinely ranks in your genre converts far better than a large generalist channel, because their recommendation carries weight with players who can tell the difference. Every campaign trials a spread of creators, then scales the ones that beat the KPI and cuts the ones that do not.

Livestreams and play sessions, dedicated videos, integrations inside existing competitive content, highlight and guide content, Shorts for discovery, and interactive stream tooling — overlays, extensions and chatbots that let a viewer take part rather than only watch. Format follows objective: streams and dedicateds for consideration, Shorts and integrations for reach.

On incrementality, not last click. Creator campaigns land most of their effect in organics and branded search, which last-click attribution structurally cannot see, so we use geo holdouts, MMP integration (AppsFlyer, Adjust, Singular) and blended cost per install. Reporting runs against the KPI that gates your decision — CPI, ROAS, D7 retention or search lift.

North America, Europe, LATAM, CIS, MENA and Asia Pacific, shipping in 14 languages. Competitive scenes are strongly regional — the creator roster, pricing and platform mix for a shooter in Brazil looks nothing like South Korea — so multi-region work runs as parallel local campaigns rather than one translated campaign.

Typically 2–4 weeks from brief to first publication: creator sourcing and vetting, negotiation and contracting, concepting and approval, then production. Anything tied to a competitive moment is planned backwards from that date, and we recommend starting 6–8 weeks out — top creators in a competitive scene book their calendars around the event schedule.