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Top Influencer Marketing Agency for Games
A specialized unit, built by gamers — for gamers.
A team of professionals who speak the language of both developers and
players — we know how to turn that into measurable results.
A team of professionals who speak the language of both developers and
players — we know how to turn that into measurable results.
PC
Mobile
Console
We worked with
What sets us apart
1/7
Strategic Guidance
Aligning with your game’s genre, target audience, and launch goals, we set
the direction that drives results.
the direction that drives results.
2/7
Creative Concepting
From big ideas to full-scale special projects, our team builds unique influencer
activations tailored to your game’s world, mechanics, and community.
activations tailored to your game’s world, mechanics, and community.
3/7
Partnering with
Influencers Worldwide
With a broad base of top-performing creators, we carefully select influencers
and build long-term relationships — allowing us to make prompt replacements
when needed.
and build long-term relationships — allowing us to make prompt replacements
when needed.
4/7
24/7 Campaign Management
Monitoring content in local time zones, videos data and promptly
providing updates.
providing updates.
5/7
Finance & Legal Supervising
Signing contracts with creators, warning you about local restrictions and laws,
payments and all the paperwork.
payments and all the paperwork.
6/7
Smart Analysis & Reporting
Providing updates on all campaign metrics, analysing results, generating
monthly campaign reports, and optimizing campaigns.
monthly campaign reports, and optimizing campaigns.
7/7
Offline Activations
We take influencer campaigns beyond the screen. From cosplay-driven projects
and creator-led tournaments to immersive travel experiences — we design and
execute unforgettable offline moments that bring your game to life and spark
buzz across communities.
and creator-led tournaments to immersive travel experiences — we design and
execute unforgettable offline moments that bring your game to life and spark
buzz across communities.
AI-Tools and methodology
20+ tools
We leverage 20+ professional tools to power every stage of the campaign — from influencer discovery and pre-evaluation to social listening, performance tracking, and cross-channel analytics. This includes influencer marketing, SMM, and paid media campaigns. To get the full picture, we collect and analyze data from multiple sources — ensuring a holistic, insight-driven approach.
Zorka.Platform
We’ve also built our own proprietary solution — Zorka Platform — designed to store and analyze historical performance data for smarter campaign planning.
Platforms we work with
Multi platform storytelling and immediate action via high-performing formats.
Discord
Twitch
YouTube
Instagram
TikTok
Snapchat
Facebook Gaming
Community activations
Influencer-led events
In-game meetups, livestream tournaments, or offline fan gatherings with creator involvement.
Organic social seeding
Strategic placements in niche communities, forums, and fan accounts for authentic reach.
Integrated extensions
Mini-games, Easter eggs, polls, and engagement mechanics embedded in creator or your game content.
UGC challenges
UGC-driven activations that motivate fans to create and share around the game.
Gaming Case Studies
Case One – Playstydios
Ambassadors of luck
Ambassadors of Luck are a group of influencers who inspire their audience to believe in themselves by explaining the game mechanics and increasing their audience's chances of winning. For each ambassador and users who won a trip to the Bahamas, we prepared a custom travel pack featuring branded merch. To empower the brand awareness effect we’ve also been running: YouTube Content, Instagram social posts, Targeted niche channels and progress bar for tracking real-time results.
Campaign Goal
To make people believe in luck again! How to win a trip to the Bahamas and a $1 million just by playing a mobile game.
Results
influencers
29
ambassadors
6
new users
9K
releases
70
impressions
5M
Platform
- YouTube
Format
- Integrations
- Ambassadors
- Offline
- Live Streams
- Dedicated Videos
Geo
- US
Case Two – Garena
Black clover: rise of the wizard king
Pre-registration and launch campaign in Germany and France
We collaborated with three main groups of influencers, which focused on our main audience interest groups: Anime/Animation, Anime similar games, and Entertainment. In terms of creativity, we prepared different creative approaches for influencers but also gave them full freedom to have fun and make the advertisement native for their audience.
Campaign Goal
Performance, brand awareness campaign.
Results
ER
9%
views
7M
Platform
- YouTube
Format
- Integrations
- Dedicated Videos
Geo
- Germany
- France
Case Three – Pubg Mobile
Influencers created videos playing the game and showing and reaction to new updates/modes skins and so on
- Tesla collaboration
- Liverpool FC collaboration
- Baby Shark collaboration
- Bugatti Collaboration
- Returning old gameplay modes + highlighting new released modes
- Aston Martin Collaboration
Campaign Goal
Increase brand awareness and showcase upcoming collaborations with various brands using a creative approach.
Results
ER
9%
views
31M
Platform
- YouTube
- TikTok
- Meta
- X
Format
- Integrations
- Dedicated Videos
- Live Streams
- Shorts
- Social Posts
Geo
- Tier 1
- Europe
- Asia
- MENA
iGaming Insights & Best Practices
Expert analysis, performance strategies, and influencer
marketing trends for iGaming brands.
marketing trends for iGaming brands.
Influencer Marketing for Gaming – A Practical Playbook for 2026
Influencer Marketing for Gaming – A Practical Playbook for 2026
Influencer marketing for gaming is no longer a side quest – it’s how players discover, trust, and try new titles. As paid UA signal loss grows and feeds prioritize creator content, performance shifts to partnerships that feel native and measurable. This article gives you a practical, data-driven path: how to pick creators, structure formats, forecast ROI, and optimize week by week. Use the checklists and frameworks to move fast without breaking brand safety or budgets.
Influencer Marketing for Gaming – A Practical Playbook
Influencer Marketing for Gaming – A Practical Playbook
Influencer marketing for gaming has shifted from nice-to-have to a core growth lever. Privacy changes and rising UA costs push more budget toward creators who can spark discovery, drive installs, and fuel retention. The winners treat creator marketing like a performance channel with brand benefits – disciplined testing, rigorous measurement, and creative iteration. This playbook shows how senior marketers can operationalize creator programs that scale.