Hero Wars is a mobile RPG game that was born in 2016. With its addictive mechanics and high-quality graphics, Hero Wars has won the hearts of millions of fans around the world. The number of downloads has long passed the 100 million registrations, and it is now considered one of the most popular mobile RPGs in the world.

At the initiative of the client, who needed a creative communication pitch, our team prepared a humor-filled promotional video with live actors. The promotional video had to not only breathe new life into the branding of the game, but also demonstrate a developing trend in mobile game advertising – the blending of reality with the gaming sphere.

Despite the vast geographical gulf with filming in the USA and coordination from Europe, Zorka.Agency’s team triumphed, effectively using platforms Teams and Zoom to bridge these distances. The results speak volumes: the main character now graces the game's pre-load screen, and the commercial's strategic employment in influencer and performance campaigns has broadened its impact, maximizing the return on investment.

The 70-second clip shows the journey of the character, a bridge between the virtual game world and our reality. Using in-game elements such as an animated sword, this character embarks on a journey to uplift the spirits of others.