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The Ultimate Guide to OEM advertising

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system.

Get the guide to unlock the full potential of OEM traffic sources.

By clicking the button you agree to Terms of Use and Privacy Policy
Thank you for downloading the report!

This guide includes

01.

Why OEM is shaking up mobile marketing

03.

OEMs advertising platforms comparison

02.

OEM traffic potential

04.

Complete guide to run an OEM ad campaign

What's inside

Formats of OEM advertisement
Home screen
Folder
-1 screen
Platforms providing OEM traffic
original technological solutions
Xiaomi (Xiaomi Ads)
Huawei (Huawei Ads)
Oppo
Vivo
recommendation ecosystems
Iron Source Aura
Digital Turbine
integrated in-app sources
AVOW
Appnext
Bikiko
Xoom
Adscouch
Others
Comparing OEM traffic performance results to other resources
OEM sources
AVOW
Appnext
Apple Search Ads
Xiaomi Ads
Aura
Huawei Ads

Programmatics
In-App
CTR
0.1 – 2%
0.5 – 2%
2.5 – 20%
0.1 – 1%

3 – 5%



CR to install
2 – 5%
3 – 10%
15 – 85%
3 – 10%
30 – 40%
30 – 40 %

0.3 – 1%
> 1%
AVOW
CTR
0.1 – 2%
CR to install
2 – 5%
Appnext
CTR
0.5 – 2%
CR to install
3 – 10%
Apple Search Ads
CTR
2.5 – 20%
CR to install
15 – 85%
Xiaomi Ads
CTR
0.1 – 1%
CR to install
3 – 10%
Aura
CTR
CR to install
30 – 40%
Huawei Ads
CTR
3 – 5%
CR to install
30 – 40 %
Programmatics
CTR
CR to install
0.3 – 1%
In-App
CTR
CR to install
> 1%
Formats of OEM advertisement
Home screen
Folder
-1 screen
Platforms providing OEM traffic
original technological solutions
Xiaomi (Xiaomi Ads)
Huawei (Huawei Ads)
Oppo
Vivo
recommendation ecosystems
Iron Source Aura
Digital Turbine
integrated in-app sources
AVOW
Appnext
Bikiko
Xoom
Adscouch
Others
Comparing OEM traffic performance results to other resources
OEM sources
AVOW
Appnext
Apple Search Ads
Xiaomi Ads
Aura
Huawei Ads

Programmatics
In-App
CTR
0.1 – 2%
0.5 – 2%
2.5 – 20%
0.1 – 1%

3 – 5%



CR to install
2 – 5%
3 – 10%
15 – 85%
3 – 10%
30 – 40%
30 – 40 %

0.3 – 1%
> 1%
AVOW
CTR
0.1 – 2%
CR to install
2 – 5%
Appnext
CTR
0.5 – 2%
CR to install
3 – 10%
Apple Search Ads
CTR
2.5 – 20%
CR to install
15 – 85%
Xiaomi Ads
CTR
0.1 – 1%
CR to install
3 – 10%
Aura
CTR
CR to install
30 – 40%
Huawei Ads
CTR
3 – 5%
CR to install
30 – 40 %
Programmatics
CTR
CR to install
0.3 – 1%
In-App
CTR
CR to install
> 1%
If you are interested in leveraging the power of OEM advertising in your marketing strategies, check out our free guide!