The Ultimate Guide to OEM advertising

Modern performance marketing is no longer limited to paid placements on Meta or Google Ads. Android mobile phone manufacturers have built their own advertising platforms as a part of their operating system.

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01.

Why OEM is shaking up mobile marketing

03.

OEMs advertising platforms comparison

02.

OEM traffic potential

04.

Complete guide to run an OEM ad campaign

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Formats of OEM advertisement

Home screen

Folder

-1 screen

Platforms providing OEM traffic

original technological solutions

Xiaomi (Xiaomi Ads)
Huawei (Huawei Ads)
Oppo
Vivo

recommendation ecosystems

Iron Source Aura
Digital Turbine

integrated in-app sources

AVOW
Appnext
Bikiko
Xoom
Adscouch
Others

Comparing OEM traffic performance results to other resources

OEM sources

AVOW
Appnext
Apple Search Ads
Xiaomi Ads
Aura
Huawei Ads

Programmatics
In-App

CTR

0.1 – 2%
0.5 – 2%
2.5 – 20%
0.1 – 1%

3 – 5%

CR to install

2 – 5%
3 – 10%
15 – 85%
3 – 10%
30 – 40%
30 – 40 %

0.3 – 1%
> 1%

AVOW

CTR

0.1 – 2%

CR to install

2 – 5%

Appnext

CTR

0.5 – 2%

CR to install

3 – 10%

Apple Search Ads

CTR

2.5 – 20%

CR to install

15 – 85%

Xiaomi Ads

CTR

0.1 – 1%

CR to install

3 – 10%

Aura

CTR

CR to install

30 – 40%

Huawei Ads

CTR

3 – 5%

CR to install

30 – 40 %

Programmatics

CTR

CR to install

0.3 – 1%

In-App

CTR

CR to install

> 1%

Formats of OEM advertisement

Home screen

Folder

-1 screen

Platforms providing OEM traffic

original technological solutions

Xiaomi (Xiaomi Ads)
Huawei (Huawei Ads)
Oppo
Vivo

recommendation ecosystems

Iron Source Aura
Digital Turbine

integrated in-app sources

AVOW
Appnext
Bikiko
Xoom
Adscouch
Others

Comparing OEM traffic performance results to other resources

OEM sources

AVOW
Appnext
Apple Search Ads
Xiaomi Ads
Aura
Huawei Ads

Programmatics
In-App

CTR

0.1 – 2%
0.5 – 2%
2.5 – 20%
0.1 – 1%

3 – 5%

CR to install

2 – 5%
3 – 10%
15 – 85%
3 – 10%
30 – 40%
30 – 40 %

0.3 – 1%
> 1%

AVOW

CTR

0.1 – 2%

CR to install

2 – 5%

Appnext

CTR

0.5 – 2%

CR to install

3 – 10%

Apple Search Ads

CTR

2.5 – 20%

CR to install

15 – 85%

Xiaomi Ads

CTR

0.1 – 1%

CR to install

3 – 10%

Aura

CTR

CR to install

30 – 40%

Huawei Ads

CTR

3 – 5%

CR to install

30 – 40 %

Programmatics

CTR

CR to install

0.3 – 1%

In-App

CTR

CR to install

> 1%

If you are interested in leveraging the power of OEM advertising in your marketing strategies, check out our free guide!

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