inDrive
Five years of successful cooperation, thousands of users and new countries. How we helped inDrive grow from a startup to a major international company
Overall
inDrive is a mobile application that offers an alternative to conventional taxi services, it operates in 47 countries and 700+ cities.
It is actively used by 150+ million passengers and drivers, which makes the service Top 2 on Google Play and Top 8 on the App Store in the Maps and Navigation category all over the world.
inDrive has marked 1 billion rides in 2021.
Campaign Background
Starting as a community in one of the social networks in CIS, inDrive quickly grew and decided to scale to other regions. The inDrive expansion strategy focused on smaller regional cities first.
With the start of scaling, it became necessary to find new volumes and sources of traffic. So the inDrive team decided to turn to Zorka.Agency.
User Acquisition Campaign
The following KPIs were set:
$2.4
was CPI rate for the test
drive of the selected GEO
drive of the selected GEO
70%
CR (into registration)
As a result, in the period from March to June:
122,484
users were attracted
to inDrive
to inDrive
91.3%
of them made at least one
in-app purchase
in-app purchase
Return on Investment paid off in full.
Results
During one year we reached:
477,100
installs
$3
CPI average
Moreover, our team acquired:
402,404
registered users
628,479
trips were made
Current Status
inDrive and Zorka.Agency have been working together for about 5 years.
We entered the markets of Africa, Latin America, and Asia, grew the audience in CIS.
Together, we have tested more than 5,000 messages for ad banners, moved to video ads and shot creative videos for native ads.