The basis of this case lies in the fact that the character Saito, a champion in the game Raid: Shadow Legends, was modeled on the blogger Cerberusarms.

Zorka.Agency team supervised the production of a video for User Acquisition campaign, where a real blogger gradually turns into a virtual champion Saito from the game. To make it work, our team ordered a costume of the hero from Raid to the influencer, and handled the selection of locations for the shoot of the final video in Los Angeles.

The final video was used in the User Acquisition campaign.