Implementing this case, one of the challenges for our team was finding a way to noticeably increase the number of new users while reducing the cost per install. Such inputs required a special and innovative approach.

The key to the successful advertising campaign was the idea of developing and including a Progress Bar right in the description box underneath the blogger's video. 

With this specially developed widget, bloggers subscribers could watch in real-time the growth of users who logged into the game via a special link in the description. Such an interactive scale encouraged new users to install the game to help their favorite creator reach 100% on the Progress Bar.

At the end of the campaign, we analyzed the results of these integrations with Progress Bar and compared them to previous integrations without it

During the period, the campaign achieved: