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SMM Trends 2022

30 Dec

5 Key Takeaways from 2021

The power of social media is obvious — it has become an essential part of people’s daily routines. Social media is addictive, consuming, and stands to overload us all. The latest statistics show that there are 3.78 billion social media users worldwide in 2021 and that an average of two hours and 25 minutes are spent per day per person on social media. Given these facts, it is no wonder why marketers turn to social platforms to acquire and connect with their target audience.

The overload of content on social media has generated intense competition for people’s attention. For many brands, it’s challenging to stand out in the crowd. If you are looking to build a better social media presence, you should create a clear strategy and stay updated on the latest social media trends.

Here are five SMM trends from 2021 that will continue to soar in 2022, and are worth implementing in your marketing initiatives.

TikTok

During the past two years, TikTok’s popularity skyrocketed, and it is expected to take over social media in 2022. Powered by personalized content recommendation algorithms, TikTok makes it easy for users to create and consume video content. 

In recent years, the platform launched several beneficial tools like ads and business profiles. Brands can use TikTok for promoting brand, product or service, reaching millennials and Gen Z, building engaged communities, etc. There are several ways to achieve your marketing goals: create organic viral content, use TikTok advertising tools or partner with influencers and top creators.

TikTok may not be a perfect fit for every brand but you can still find the ways to build successful presence on one of the most popular social platforms.

DEI

DEI stands for Diversity, Equity & Inclusion. Corporate social responsibility has become a big issue during the past two years. Now, a great number of customers expect brands to emphasize their commitment to inclusivity.

Whatever your brand says and does on social media should reflect its values and actions. You need to know which social and political issues mean the most to your target audience. So before including DEI into your social media strategy, you need to determine what role your brand should play in this conversation.

There is always a fine line. On the one hand, you can become a more trustworthy brand and increase the number of loyal customers. But on the other hand, once you go overboard, you can ruin your reputation and get stuck in a public relations mess.

Social commerce

When countless shoppers moved online during the pandemic, brands started to sell their goods and services on social media to reach a wider audience. Nowadays, social platforms like Instagram, Pinterest, Facebook provide new selling solutions that create a more frictionless journey for a customer.

So, if you sell physical products online, leveraging social commerce will benefit your strategy. It can help enhance your social media presence and brand awareness, attract customers, increase sales, and generate social proof. eMarketer anticipates that the social commerce industry will be worth $80 billion by 2025.

Personalisation and localisation

Personalization and localisation are global consumer trends that have been there for several years now. Social media algorithms and advanced targeting options let marketers show the right ads to the right people at the right time. These changes offer significant benefits for both users and brands — create a more relevant customer online experience and reach a higher conversion rate.

Create localizing and personalizing content for each marketing channel. That will show your audience that you are paying attention, and you understand their needs. Your attention to detail builds trust with consumers.

Omnichannel engagement

Omnichannel marketing refers to using multiple marketing channels in a seamless, integrated way to create a better, more cohesive online customer experience. Social media boosts omnichannel customer experience by offering a great space for customer service because of its convenience.

Nowadays, consumers use social media at different stages of the buying process: when browsing products or services, making a decision to buy, or when they need customer service to solve any issue. Social media empowers you to solve problems and build trust. These platforms allow you to create a more personalized experience for your customers.

The effective way to manage omnichannel engagement is to have a strong customer relationship management strategy. Store the details of an interaction with a particular customer in one place so that anyone from your company can easily access it and continue a conversation from where it was left off on any platform. This approach will help you achieve a personalized experience for your customers.

Social media is a dynamic and competitive space. Every brand needs its social media marketing strategy. If you’re feeling overwhelmed by the idea of keeping up with all the trends or don’t know how to create a rock-solid SMM-strategy, feel free to leave us a message.