How to launch a successful OEM campaign
Nowadays, app developers and marketers can advertise directly on OEM devices. Previously, we have explained why Original Equipment Manufacturers (OEMs) are going to take the leading role in User Acquisition channels in the next few years. Now, we’ve decided to take a deep dive and explore OEM market potential. Here, we share some valuable insights from our latest OEM Market Research that will help you understand OEM advertising better.
“The Ultimate Guide to OEM advertising” whitepaper outlines one of the 2022 user acquisition trends — OEM advertising. This whitepaper is especially relevant for those who already work with traditional traffic sources like Meta and Google Ads, but do not know how to increase installs. We believe that OEM ads can help brands boost their app installs and will be an essential part of mobile marketing strategy in the next few years.
In this guide, we have shared OEM market growth prospects, as well as recommendations for launching and maintaining OEM campaigns. Also, you will find information on how to work with OEM platforms, our case studies, and things that you need to know before launching an OEM ad campaign.
You can download “The Ultimate Guide to OEM advertising” whitepaper here.
OEM advertising won’t help your strategy for reaching your target audience, but it is a great tool for performance campaigns where accuracy and measurable results matter. Mobile apps promotion on Android is the only thing currently available in OEM sources.
Another distinctive feature of OEM advertising is OEM traffic. Here, some benefits of leveraging OEM traffic:
Here, we put together a list of recommendations to follow for anyone who wants to test OEM sources.
Check out “The Ultimate Guide to OEM Advertising” whitepaper, and find more information on how to launch and run an OEM campaign.