Creators sit closer to checkout than most media, but performance doesn’t appear by accident. If you want influencer marketing for e-commerce to pull real revenue, you need clean goals, channel–product alignment, commerce-ready creators, and measurement you can trust. This playbook distills what moves the needle – from brief to attribution – so you can scale with confidence, not guesswork. Use it to cut waste, prove impact, and turn creators into a compounding growth asset.

Our client is one of the largest retail and e-commerce apps in Latin America, and one of the top 10 platforms by the number of downloads and monthly active users. The app features more than 100 million products in different categories. The app’s brand is well-known in the region. The client has been on the market since 2011, so he has deep expertise in marketing. He sets clear and non-trivial tasks and has extensive experience in working with different sources. But perhaps the most important thing is that the client is well-represented in the market, which has further expanded following the initiation of our collaboration.