Last month, our Performance Marketing Director, Karina, joined a group of forward-thinking industry leaders to dive into the future of in-app advertising during the SocialPeta webinar, The Future of In-App Advertising: Is It Still Profitable in 2025?   Watch the full webinar here.    With mobile gaming’s meteoric rise, the conversation was packed with fresh insights and predictions on where this key revenue stream is headed. So, what’s the verdict? In-app ads are here to stay — but they’re evolving faster than ever. Let’s unpack what’s next in this fast-paced, ever-changing landscape.

Have you ever stopped and felt moved by an advertisement that resonated with you? That’s the power of guilt marketing. It’s a strategy that goes beyond just selling products and instead leverages our deepest emotions to prompt action. Whether it’s encouraging us to support a cause, reconsider our behaviors, or simply make a purchase, guilt marketing uses our conscience as a guide.