Health and beauty influencer marketing is no longer about one-off posts and hope. It’s a performance channel with brand-building power—if you treat it with the same rigor as paid media. This guide shows how to architect repeatable wins, from creator selection to incrementality testing, tailored to the realities of health, skincare, haircare, supplements, and beauty devices. Use the frameworks to cut guesswork, prove lift, and scale with confidence.

Last month, our Performance Marketing Director, Karina, joined a group of forward-thinking industry leaders to dive into the future of in-app advertising during the SocialPeta webinar, The Future of In-App Advertising: Is It Still Profitable in 2025?   Watch the full webinar here.    With mobile gaming’s meteoric rise, the conversation was packed with fresh insights and predictions on where this key revenue stream is headed. So, what’s the verdict? In-app ads are here to stay — but they’re evolving faster than ever. Let’s unpack what’s next in this fast-paced, ever-changing landscape.