One of the most unconventional advertising campaigns involved the production of several creative videos where bloggers generated content that reminded them of Raid: Shadow Legends.
The series began with the creation of sculptures based on champions from the game:
We also got a 3D artist and YouTube blogger involved in the project, who made a video of the game's Champion. Hope you already know who Huggy Wuggy and Kissy Missy are.
Creating a battle sequence that matches the game’s standards requires in-depth development. So in this case our team worked not only with managers, but also with artists and producers to achieve this goal.
Such campaigns are always warmly welcomed by the audience. The videos receive a lump of positive comments from viewers, who thank the game for supporting bloggers and participating in the creation of something out of the box.