Menu
Close
Close

Say Hello

By clicking submit, you agree to our Privacy Policy and Terms and Conditions
Thank you for contacting Zorka.Agency!
We will get in touch with you shortly.
Close

Open Zorka.Gaming...

Hey!
We use cookies to improve your experience.
Close

The Ultimate Guide to OEM advertising

Download our latest report on OEM advertising and unlock the future of performance marketing

Learn More

Worldwide

Efficient

Smart

We increase LTV and ROI metrics by offering smart and creative approaches according to your goals KPIs, and strategic plan

Zorka

Performance

We drive paying users to mobile apps, and launch outreach campaigns according to your goals, KPIs, and strategic plan

Zorka

Gaming

We take influencer marketing to the next level and go beyond boring integrations.

Zorka.Gaming is a creative division focused on running influencer campaigns with gaming audiences.

All our services

Building up a dedicated step by step plan of smart&creative approaches to get your business goals achieved!

Geos & Sources

North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
Russia + CIS
980 campaigns
Asia Pacific
640 campaigns
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
Russia + CIS
980 campaigns
Asia Pacific
640 campaigns

We worked with

Not just clients, but partners

Zorka

Performance

We drive paying users to mobile apps, and launch outreach campaigns according to your goals, KPIs, and strategic plan

113

Social Experts

2014

Year of foundation

WW

Operating worldwide

13

Languages

$4 million

Managed marketing budget per year

Payment models

CPI + Soft / Hard KPI
CPA + Soft / Hard KPI
Agency Fee
Revenue Share

Optimization
formats

Ad campaign optimization for conversions
Testing of creative approaches and hypotheses (increase CTR/VTR)
Traffic quality monitoring
Placement optimization
Testing of target and lookalike audiences

Why us?

10К daily leads

High traffic volumes

<8% fraud traffic

Quality control helps us keep fraud traffic low

70%

Performance boost to your in-house marketing team

Strategy

It’s not just an Excel spreadsheet.
We devise a detailed creative strategy and paid social media plan, which gets a green light only when it gets your approval

Rapid Optimization

We work directly with traffiс sources and optimize ad campaigns on the go. No part of a marketing budget goes to waste

Creative Team

Our in-house creative centre is ready to produce bespoke content that is carefully designed to promote your product. We draw and laugh together, shoot funny videos, make crazy TikTok videos — and it’s our job :)

Our Clients

Certified Team

Our Partners

Fraud tools

Tracking & Analytics Tools

You will get high quality service

Performance marketing analytics
Landing pages
Usability audit and advertising campaign audit
Creating ad campaigns for pre-installs from Samsung, Xiaomi and Huawei stores
Website promotion on social media
Development of custom mechanics and special projects
Detailed reports
Media market overview and competitors analysis
A/B testing

Traffic Sources

OEM Networks

Read More
OEM, or original equipment manufacturer, advertising is a new trend in mobile marketing. A smartphone screen is the first and, perhaps, the main display we interact with throughout the day. Some users would even refer to their smartphones as their “friends” since there’s very little time they spend apart.
Case

Finance

118,560
installs
24,440
cards issued
$2
CPI​
20.61%
CR card installation-issue
$10
CPA
Case

Lottery

30,000
installs
4,498
purchases
$1.04
CPI​
14.99%
CR install-purchase
$6.95
CPA

Programmatic Ads

Read More
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Case

E-commerce

11,268
installs
$1.5
CPI​
80%
CIR
3%
CR impression-install
Case

Gaming (Hard Core)

15,280
installs
11,491
registrations
$2.5
CPI​
75.20%
install-registration
917
purchases
6%
CR install-purchase

DSP

Read More
Mobile ad networks are marketplaces where app developers (publishers) can sell ad space to marketers (advertisers). Mobile ad networks help developers sell ad space to monetize their apps, and they help marketers purchase ad space to ramp up user acquisition.
Case

Delivery

80,641,014
impressions
7,526
registrations
109,148
clicks
$1.4
CPI
21,894
installs
20.06%
CR click-installation
3,219
first orders
34,37%
CR install-registration
25,094
orders
17.7%
CR install-first order

Social Media Ads

Read More
No one can deny that we can’t talk about advertising without using social media. Undoubtedly, both such giants as Facebook and developing social networks like TikTok can be used for performance and awareness campaigns. They operate billions of user requests daily.
Case

Taxi

477,100
installs
402,404
registrations
$1.3
CPI
84.34%
CR install-registration
77,403
first orders
16.22%
CR install-first order
628,479
total orders
$8.3
CPA first order
$1.02
CPA order

Apple Search Ads

Read More
After Apple introduced SKADNetwork, Apple Search Ads became the best or, perhaps, the only way to get fraud free iOS traffic for reasonable costs.
Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results.
Case

Finance

36,685
installs
367,110
impressions
$0.30
CPI
5.17%
CR install-credit card issue
$5.7
CPA
45,325
clicks
1,900
credit card issue

Contextual advertising

Read More
There are two main sources of contextual advertising: Google Ads and Yandex.Direct for CIS countries.
Google Ads displays your ads across Google services. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers that display app ads. Similarly, Yandex has a well-developed network in CIS as a huge search and digital services player.
Case

Delivery

18,559
installs
9,463
registrations
$0.55
CPI
51.71%
CR install-registration
4,148
first orders
22.37%
CR install-first order
36,822
total orders
Design & creative center

We create catchy animations and videos, make advertising banners with CTR 25%+, shoot high-quality video footage and develop special projects to feature seasonal events and culture specific celebrations

Motion-design and video production

Static creative assets with High CR

Awards
Top Media Planning and Buying Agencies – GoodFirms
TOP B2B Company Worldwide – Clutch.co
TOP Mobile Marketing Agency – Mobileappdaily
“Best UA & Advertising” Finalist – Mobile Games Awards
The Best Agency in the “Most Innovative Campaign” category – Masterclassing Awards
Best Marketing Campaign Finalist – European Digital Mindset Awards

Case Studies

Zorka

Gaming

For games

Zorka.Gaming is a creative division of Zorka.Agency focused on games promotion and influencer marketing

Our background

1,123 RP
300,000
112
24,783 RP
4,000,000
1,906
780
276
820
540

Our Clients

Awards
Innovation Award Winners – Global Content Awards
Best Influencer Marketing Campaign – International Perfomance Marketing Awards
Experimental / Innovative Winners – Vega Digital Awards
Top Influencer Marketing Services – Clutch
The Best Agency in the “Most Innovative Campaign” category – Masterclassing Awards

Our solution

Influencer-marketing 2.0

Special projects with influencers

We take influencer marketing to the next level and go beyond boring integrations.

We change the rules of the game for those who want to set trends, not follow them!

Zorka.Gaming is

Creating a
Big Idea

Dedicated creative center with top experts in the gaming industry.

>500K influencers

Direct contact with influencers all over the world. No intermediaries

99.9%

Of data about influencer’s audience. We know who plays games because we play them too!

13 languages

And a team of 40 people dedicated to working with influencers. We work with all kinds of geos, platforms and ideas!

Dedicated team

You will work with the best experts! We analyze the product and competitors, brainstorm ideas and always find a unique and engaging approach for your audience.

Transparency

We are meticulous about our planning and always keep you updated. And you also get a very detailed action plan with checkpoints!

Let’s make creative and engaging influencer projects together

Get your influencer marketing to the next level
Make your brand shine and stand out
Acquire new paying players with creative and engaging campaigns
Boost loyalty of your existing players

We have the best of both worlds

Technologies

Zorka.Video

Internal platform for working with influencers with granular data from all of our campaigns

Hypetrain

Deep analytics of influencers’ audiences

iqdata

Deep analytics of influencers’ audiences

Thought Leaders

Influencer ad analysis, including competitors

YouScan

AI-powered social media analytics platform for brand sentiment and competitive analysis

Creative

105 years

Total experience of our team in influencer marketing and launching creative campaigns

The brightest minds

Experts from top companies: Wargaming, Electronic Arts, Coca-Cola, Unilever, etc.

Our own design and creatives

Our own design and creatives

Platforms

Why us

We know everything about influencers’ audiences

Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%
Indonesia
6.02%
United kingdom
5.68%
Audience reachability
<500
followings
61.98%
500–1k
followings
25.13%
1k–1.5k
followings
6.96%
>1.5k
followings
5.93%
Age and gender split
Female
41.26%
Male
58.74%
13—17
6.63%
7.21%
18—21
25.18%
33.9%
25—34
8.61%
13.46%
35—44
0.69%
2.91%
45—64
0.14%
1.25%
Location by city
Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
Walt disney
9.95%
Apple
7.49%
Pokemon
6.86%
Marvel
5.74%
Starbucks
5.44%
Audience interests
Television & film
41.07%
Music
27.74%
Gaming
26.99%
Toys, Children & baby
26.21%
Art & design
25.79%
Language
English
74.81%
Spanish
4.9%
Russian
2.95%

We give you all data to make right decisions

Reliable and transparent campaign assessment before the launch and over 10 metrics in our media plan!
Click to see more

We follow the holiday calendar and can launch over 600 influencer ads per month

With a wide network and skilled team members, we can launch a lot of influencer ads in a short time while keeping high performance.

Don’t believe it? Just give it a try

We are in direct contact with influencers

Direct contact with influencers allows us to:

  • get the best prices
  • avoid misunderstanding between influencers and clients
  • speed up campaign launches
  • assess creativity
  • build trust-based and long-term relationships between brands and influencers

Communication

Connect with your audience at the right time

Game launch or adding new geos

Popular online and offline events

Apple Events, Mobile World Congress, the Olympic Games, etc.

Holidays

Christmas, International Women's Day, World Blood Donor Day, etc.

Newsbreaks (situational marketing)

Any newsworthy occasion that can go viral

News and updates from big brands

(cross-promotion)

New iPhone model release,

KFC’s special offer, etc.

Whenever you want!

We’ll take care of making a newsbreak ;)

Meet the specials

Video with a real tank for Wargaming

The video featured an influencer describing the design of a real tank mixed with a native game ad.

Making a game character

DIY-style video

An influencer made an exact copy of a game character while natively describing the product.

Influencer avatars in virtual game concerts

Fortnite’s collaboration with a famous rapper Travis Scott.

Collaboration with a World Chess Champion

Blizzard Entertainment’s partnership with Garry Kasparov.

The 13th World Chess Champion appeared in an international commercial for the new “Mercenaries” game mode Hearthstone.

Collaboration with a Norwegian DJ Alan Walker

Alan Walker recorded several tracks for PUBG Mobile.

They were promoted in a large-scale marketing campaign featuring creative influencers who made their cover versions and integrated game footage into the videos.

Collaboration with a famous rapper Morgenshtern

The artist released music track and video about War Thunder.

Collaboration with a baseball player Kris Bryant on Major League Baseball’s opening day

Glu Mobile partnered with a baseball player Kris Bryant on the opening day of Major League Baseball and filmed an MLB Tap Sports Baseball commercial.

A getaway special: 8 influencers go to Plarium’s studio

8 influencers travelled to Kharkiv and spent 3 days in Plarium’s studio learning what it takes to create a game. Later they published videos about Raid: Shadow Legends and its studio, sharing their impressions and insights.​

Zorka

Gaming

For brands

Zorka.Gaming is a creative division of Zorka.Agency focused on running influencer campaigns with gaming audiences

Do you want to miss out on 3.09 billion players?

Our background

1,123 RP
300,000
112
24,783 RP
4,000,000
1,906
780
276
820
540

We understand your fears

You feel like you’ve done it all and it’s hard to come up with ideas to attract a new audience.
Ads underperform and their engagement leaves much to be desired.
New audience means new communication challenges. If you switch to content aimed at young people, it may be tough to figure out how to interact with them.
The space is highly competitive and it’s harder to find and reach an influencer with more brands entering the influencer landscape.

4 reasons why players open up new opportunities

Investing in players = investing in future

Global player forecast
2015 – 2024
Global player forecast 2015 – 2024
1
The number of players keeps growing and will hit 3,32 billion by 2024
2
So why not start engaging them now?
Source: Newzoo

Gamers are a lucrative audience

Gamers are a lucrative audience
Mobile
$93,2 Bn
PC
$36,7 Bn
Console
$50,4 Bn
Tablet games
$11,7 Bn
Browser PC games
$2,6 Bn
Smartphone games
$81,5 Bn
Boxed/downloaded PC games
$34,1 Bn
In 2021, players spent $180,3 billion on purchases
Source: Newzoo

Gaming community is loyal and engaged

Generation Z

Overlap of players & viewers

As a share of both groups combined

Generation Z
Top gaming content watched
1. Gameplay 53%
2. Comedic gaming videos / compilations 44%
3. Favorite streamers / content creators 43%
Base: Viewers
Millennials

Overlap of Players & Viewers

As a share of both groups combined

Millennials
Top gaming content watched
1. Gameplay 53%
2. Comedic gaming videos / compilations 43%
3. Favorite streamers / content creators 39%
Base: Viewers
48%
players spend more time watching gaming content than playing themselves
56%
players interact with their communities on social media
Over 2/3
Of Gen Z gamers play games and watch gaming content. Many viewers consider gaming influencers to be new superstars.
Source: Thinkwithgoogle, Twitchtracker, Newzoo

Players represent a new generation and new values

Gaming community largely consists of Gen Z players who are willing to listen to brands and want brands to listen to them

59%
are willing to pay 10% more if they consider a brand transparent
50%
prefer brands aligned with their values (e.g. opinions on social issues and charity)
66%
expect brands to understand their expactations and needs
68%
want brands to be empatic
Source: McKinsey, Salesforce, Accenture 2021

Struggling to reach your gaming audience? Get influencers on board!

We know everything about influencers’ audiences

Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%
Indonesia
6.02%
United kingdom
5.68%
Audience reachability
<500
followings
61.98%
500–1k
followings
25.13%
1k–1.5k
followings
6.96%
>1.5k
followings
5.93%
Age and gender split
Female
41.26%
Male
58.74%
13—17
6.63%
7.21%
18—21
25.18%
33.9%
25—34
8.61%
13.46%
35—44
0.69%
2.91%
45—64
0.14%
1.25%
Location by city
Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
Walt disney
9.95%
Apple
7.49%
Pokemon
6.86%
Marvel
5.74%
Starbucks
5.44%
Audience interests
Television & film
41.07%
Music
27.74%
Gaming
26.99%
Toys, Children & baby
26.21%
Art & design
25.79%
Language
English
74.81%
Spanish
4.9%
Russian
2.95%

We give you all data to make right decisions

Reliable and transparent campaign assessment before the launch and over 10 metrics in our media plan!
Click to see more

We follow the holiday calendar and can launch over 600 influencer ads per month

With a wide network and skilled team members, we can launch a lot of influencer ads in a short time while keeping high performance.

Don’t believe it? Just give it a try

We are in direct contact with influencers

Direct contact with influencers allows us to:

  • get the best prices
  • avoid misunderstanding between influencers and clients
  • speed up campaign launches
  • assess creativity
  • build trust-based and long-term relationships between brands and influencers

Communication

Technologies

Zorka.Video

Internal platform for working with influencers with granular data from all of our campaigns

Hypetrain

Deep analytics of influencers’ audiences

iqdata

Deep analytics of influencers’ audiences

Thought Leaders

Influencer ad analysis, including competitors

YouScan

AI-powered social media analytics platform for brand sentiment and competitive analysis

Creative

105 years

Total experience of our team in influencer marketing and launching creative campaigns

The brightest minds

Experts from top companies: Wargaming, Electronic Arts, Coca-Cola, Unilever, etc.

Our own design and creatives

Our own design and creatives

Platforms

Creative mechanics & examples

Cross-marketing with gaming brands

NIVEA MEN chose players as its target audience since gaming is the most common hobby among men aged from 18 to 34.

Tournament sponsorship on Twitch

In 2020, Halls saw that traditional channels do not drive the desired conversion. People still associated Halls with sore throat medicine. The brand decided to engage younger audience and change this perception.​

Collaboration with esports teams

Ralph Lauren partnered with G2 Esports and became its official outfitter. Ralph Lauren also hired Martin «Rekkles» Larsson, a League of Legends professional player from G2 Esports, to be the face of the brand’s campaign.​

Collaboration with gaming creators

CoryxKenshin, one of the leading YouTube gaming creators, to promote the upcoming release of the zombie film, Dead Rising: Endgame. The filmmakers tapped into the interests of the gaming community and provided a unique way to engage with the film.

Celebrity collaboration

In recent years, PUMA has realigned its marketing strategy to position itself as a fierce competitor to its peers within the sporting market such as Nike, Adidas and Under Armour. To achieve this shift in perception, the brand has focused time and resource on two areas: athlete sponsorship and talent campaigns.

Channel sponsorship

NordVPN partnered with a top esports player Christopher Alesund and displayed its logo on his channel to increase brand awareness.

Influencer Marketing

Achieving maximum ROI via performance-forecasted influencer marketing! Native and entertaining content inciting organic emotional brand connections with influencers

Creative Strategy

Grow, convert, and monetize your audience! Building up a dedicated step by step plan of smart & creative approaches to get your business goals achieved

SMM & Community Managment

The power of social media is here. Interact with your audience right in their feed with the help of any social networks and targeted ad campaigns

Autofunnels

Autofunnels in instant messengers is a new channel of communication with both cold and current audience, which helps to increase sales significantly

App Store Optimization

Benefit from the stores to the fullest. Grow your app audience and increase visibility on Google Play and App Store