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Worldwide
Efficient
Smart
We increase LTV and ROI metrics by offering smart and creative approaches according to your goals KPIs, and strategic plan
Zorka
Performance
We drive paying users to mobile apps, and launch outreach campaigns according to your goals, KPIs, and strategic plan
Zorka
Gaming
We take influencer marketing to the next level and go beyond boring integrations.
Zorka.Gaming is a creative division focused on running influencer campaigns with gaming audiences.
All our services
Building up a dedicated step by step plan of smart&creative approaches to get your business goals achieved!
Zorka.Agency
Founded in 2014
$300M managed marketing budget
137 social experts
13 languages
Operating worldwide
Geos & Sources
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
Russia + CIS
980 campaigns
Asia Pacific
640 campaigns
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
Russia + CIS
980 campaigns
Asia Pacific
640 campaigns
We worked with
Not just clients, but partners
Zorka
Performance
We drive paying users to mobile apps, and launch outreach campaigns according to your goals, KPIs, and strategic plan
113
Social Experts
2014
Year of foundation
WW
Operating worldwide
13
Languages
$4 million
Managed marketing budget per year
Payment models
CPI + Soft / Hard KPI
CPA + Soft / Hard KPI
Agency Fee
Revenue Share
Optimization
formats
Ad campaign optimization for conversions
Testing of creative approaches and hypotheses (increase CTR/VTR)
Traffic quality monitoring
Placement optimization
Testing of target and lookalike audiences
Why us?
10К daily leads
High traffic volumes
<8% fraud traffic
Quality control helps us keep fraud traffic low
70%
Performance boost to your in-house marketing team
Strategy
It’s not just an Excel spreadsheet.
We devise a detailed creative strategy and paid social media plan, which gets a green light only when it gets your approval
We devise a detailed creative strategy and paid social media plan, which gets a green light only when it gets your approval
Rapid Optimization
We work directly with traffiс sources and optimize ad campaigns on the go. No part of a marketing budget goes to waste
Creative Team
Our in-house creative centre is ready to produce bespoke content that is carefully designed to promote your product. We draw and laugh together, shoot funny videos, make crazy TikTok videos — and it’s our job :)
Our Clients
Certified Team
Our Partners
Tracking & Analytics Tools
You will get high quality service
Traffic Sources
Programmatic Ads
Read More
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Case
E-commerce
11,268
installs
$1.5
CPI
80%
CIR
3%
CR impression-install
Case
Gaming (Hard Core)
15,280
installs
11,491
registrations
$2.5
CPI
75.20%
install-registration
917
purchases
6%
CR install-purchase
DSP
Read More
Mobile ad networks are marketplaces where app developers (publishers) can sell ad space to marketers (advertisers). Mobile ad networks help developers sell ad space to monetize their apps, and they help marketers purchase ad space to ramp up user acquisition.
Case
Delivery
80,641,014
impressions
7,526
registrations
109,148
clicks
$1.4
CPI
21,894
installs
20.06%
CR click-installation
3,219
first orders
34,37%
CR install-registration
25,094
orders
17.7%
CR install-first order
Social Media Ads
Read More
No one can deny that we can’t talk about advertising without using social media. Undoubtedly, both such giants as Facebook and developing social networks like TikTok can be used for performance and awareness campaigns. They operate billions of user requests daily.
Case
Taxi
477,100
installs
402,404
registrations
$1.3
CPI
84.34%
CR install-registration
77,403
first orders
16.22%
CR install-first order
628,479
total orders
$8.3
CPA first order
$1.02
CPA order
Apple Search Ads
Read More
After Apple introduced SKADNetwork, Apple Search Ads became the best or, perhaps, the only way to get fraud free iOS traffic for reasonable costs.
Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results.
Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results.
Case
Finance
36,685
installs
367,110
impressions
$0.30
CPI
5.17%
CR install-credit card issue
$5.7
CPA
45,325
clicks
1,900
credit card issue
Contextual advertising
Read More
There are two main sources of contextual advertising: Google Ads and Yandex.Direct for CIS countries.
Google Ads displays your ads across Google services. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers that display app ads. Similarly, Yandex has a well-developed network in CIS as a huge search and digital services player.
Google Ads displays your ads across Google services. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and many more publishers that display app ads. Similarly, Yandex has a well-developed network in CIS as a huge search and digital services player.
Case
Delivery
18,559
installs
9,463
registrations
$0.55
CPI
51.71%
CR install-registration
4,148
first orders
22.37%
CR install-first order
36,822
total orders
Design & creative center
We create catchy animations and videos, make advertising banners with CTR 25%+, shoot high-quality video footage and develop special projects to feature seasonal events and culture specific celebrations
Static creative assets with High CR
Awards
Top Media Planning and Buying Agencies – GoodFirms
TOP B2B Company Worldwide – Clutch.co
TOP Mobile Marketing Agency – Mobileappdaily
“Best UA & Advertising” Finalist – Mobile Games Awards
The Best Agency in the “Most Innovative Campaign” category – Masterclassing Awards
Best Marketing Campaign Finalist – European Digital Mindset Awards
Case Studies
Zorka
Gaming
For games
Zorka.Gaming is a creative division of Zorka.Agency focused on games promotion and influencer marketing
Our Clients
Awards
Innovation Award Winners – Global Content Awards
Best Influencer Marketing Campaign – International Perfomance Marketing Awards
Experimental / Innovative Winners – Vega Digital Awards
Top Influencer Marketing Services – Clutch
The Best Agency in the “Most Innovative Campaign” category – Masterclassing Awards
Our solution
Influencer-marketing 2.0
Special projects with influencers
We take influencer marketing to the next level and go beyond boring integrations.
We change the rules of the game for those who want to set trends, not follow them!
Zorka.Gaming is
Creating a
Big Idea
Dedicated creative center with top experts in the gaming industry.
>500K influencers
Direct contact with influencers all over the world. No intermediaries
99.9%
Of data about influencer’s audience. We know who plays games because we play them too!
13 languages
And a team of 40 people dedicated to working with influencers. We work with all kinds of geos, platforms and ideas!
Dedicated team
You will work with the best experts! We analyze the product and competitors, brainstorm ideas and always find a unique and engaging approach for your audience.
Transparency
We are meticulous about our planning and always keep you updated. And you also get a very detailed action plan with checkpoints!
Let’s make creative and engaging influencer projects together
Get your influencer marketing to the next level
Make your brand shine and stand out
Acquire new paying players with creative and engaging campaigns
Boost loyalty of your existing players
We have the best of both worlds
Technologies
Zorka.Video
Internal platform for working with influencers with granular data from all of our campaigns
Hypetrain
Deep analytics of influencers’ audiences
iqdata
Deep analytics of influencers’ audiences
Thought Leaders
Influencer ad analysis, including competitors
YouScan
AI-powered social media analytics platform for brand sentiment and competitive analysis
Creative
105 years
Total experience of our team in influencer marketing and launching creative campaigns
The brightest minds
Experts from top companies: Wargaming, Electronic Arts, Coca-Cola, Unilever, etc.
Our own design and creatives
Our own design and creatives
Platforms
Why us
We know everything about influencers’ audiences
Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%
Indonesia
6.02%
United kingdom
5.68%
Audience reachability
<500
followings
followings
61.98%
500–1k
followings
followings
25.13%
1k–1.5k
followings
followings
6.96%
>1.5k
followings
followings
5.93%
Age and gender split
Female
41.26%
41.26%
Male
58.74%
58.74%
13—17
6.63%
7.21%
18—21
25.18%
33.9%
25—34
8.61%
13.46%
35—44
0.69%
2.91%
45—64
0.14%
1.25%
Location by city
Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
Walt disney
9.95%
Apple
7.49%
Pokemon
6.86%
Marvel
5.74%
Starbucks
5.44%
Audience interests
Television & film
41.07%
Music
27.74%
Gaming
26.99%
Toys, Children & baby
26.21%
Art & design
25.79%
Language
English
74.81%
Spanish
4.9%
Russian
2.95%
We give you all data to make right decisions
Reliable and transparent campaign assessment before the launch and over 10 metrics in our media plan!
Click to see more
We follow the holiday calendar and can launch over 600 influencer ads per month
With a wide network and skilled team members, we can launch a lot of influencer ads in a short time while keeping high performance.
Don’t believe it? Just give it a try
We are in direct contact with influencers
Direct contact with influencers allows us to:
- get the best prices
- avoid misunderstanding between influencers and clients
- speed up campaign launches
- assess creativity
- build trust-based and long-term relationships between brands and influencers
Communication
Connect with your audience at the right time
Game launch or adding new geos
Popular online and offline events
Apple Events, Mobile World Congress, the Olympic Games, etc.
Holidays
Christmas, International Women's Day, World Blood Donor Day, etc.
Newsbreaks (situational marketing)
Any newsworthy occasion that can go viral
News and updates from big brands
(cross-promotion)
New iPhone model release,
KFC’s special offer, etc.
Whenever you want!
We’ll take care of making a newsbreak ;)
Meet the specials
Video with a real tank for Wargaming
The video featured an influencer describing the design of a real tank mixed with a native game ad.
Making a game character
DIY-style video
An influencer made an exact copy of a game character while natively describing the product.
Influencer avatars in virtual game concerts
Fortnite’s collaboration with a famous rapper Travis Scott.
Collaboration with a World Chess Champion
Blizzard Entertainment’s partnership with Garry Kasparov.
The 13th World Chess Champion appeared in an international commercial for the new “Mercenaries” game mode Hearthstone.
Collaboration with a Norwegian DJ Alan Walker
Alan Walker recorded several tracks for PUBG Mobile.
They were promoted in a large-scale marketing campaign featuring creative influencers who made their cover versions and integrated game footage into the videos.
Collaboration with a famous rapper Morgenshtern
The artist released music track and video about War Thunder.
Zorka
Gaming
For brands
Zorka.Gaming is a creative division of Zorka.Agency focused on running influencer campaigns with gaming audiences
Do you want to miss out on 3.09 billion players?
We understand your fears
You feel like you’ve done it all and it’s hard to come up with ideas to attract a new audience.
Ads underperform and their engagement leaves much to be desired.
New audience means new communication challenges. If you switch to content aimed at young people, it may be tough to figure out how to interact with them.
The space is highly competitive and it’s harder to find and reach an influencer with more brands entering the influencer landscape.
4 reasons why players open up new opportunities
Investing in players = investing in future
Global player forecast
2015 – 2024
2015 – 2024
1
The number of players keeps growing and will hit 3,32 billion by 2024
2
So why not start engaging them now?
Source: Newzoo
Gamers are a lucrative audience
Mobile
$93,2 Bn
PC
$36,7 Bn
Console
$50,4 Bn
Tablet games
$11,7 Bn
Browser PC games
$2,6 Bn
Smartphone games
$81,5 Bn
Boxed/downloaded PC games
$34,1 Bn
In 2021, players spent $180,3 billion on purchases
Source: Newzoo
Gaming community is loyal and engaged
Generation Z
Overlap of players & viewers
As a share of both groups combined
Top gaming content watched
1. Gameplay 53%
2. Comedic gaming videos / compilations 44%
3. Favorite streamers / content creators 43%
2. Comedic gaming videos / compilations 44%
3. Favorite streamers / content creators 43%
Base: Viewers
Millennials
Overlap of Players & Viewers
As a share of both groups combined
Top gaming content watched
1. Gameplay 53%
2. Comedic gaming videos / compilations 43%
3. Favorite streamers / content creators 39%
2. Comedic gaming videos / compilations 43%
3. Favorite streamers / content creators 39%
Base: Viewers
48%
players spend more time watching gaming content than playing themselves
56%
players interact with their communities on social media
Over 2/3
Of Gen Z gamers play games and watch gaming content. Many viewers consider gaming influencers to be new superstars.
Source: Thinkwithgoogle, Twitchtracker, Newzoo
Players represent a new generation and new values
Gaming community largely consists of Gen Z players who are willing to listen to brands and want brands to listen to them
59%
are willing to pay 10% more if they consider a brand transparent
50%
prefer brands aligned with their values (e.g. opinions on social issues and charity)
66%
expect brands to understand their expactations and needs
68%
want brands to be empatic
Source: McKinsey, Salesforce, Accenture 2021
Struggling to reach your gaming audience? Get influencers on board!
We know everything about influencers’ audiences
Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%
Indonesia
6.02%
United kingdom
5.68%
Audience reachability
<500
followings
followings
61.98%
500–1k
followings
followings
25.13%
1k–1.5k
followings
followings
6.96%
>1.5k
followings
followings
5.93%
Age and gender split
Female
41.26%
41.26%
Male
58.74%
58.74%
13—17
6.63%
7.21%
18—21
25.18%
33.9%
25—34
8.61%
13.46%
35—44
0.69%
2.91%
45—64
0.14%
1.25%
Location by city
Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
Walt disney
9.95%
Apple
7.49%
Pokemon
6.86%
Marvel
5.74%
Starbucks
5.44%
Audience interests
Television & film
41.07%
Music
27.74%
Gaming
26.99%
Toys, Children & baby
26.21%
Art & design
25.79%
Language
English
74.81%
Spanish
4.9%
Russian
2.95%
We give you all data to make right decisions
Reliable and transparent campaign assessment before the launch and over 10 metrics in our media plan!
Click to see more
We follow the holiday calendar and can launch over 600 influencer ads per month
With a wide network and skilled team members, we can launch a lot of influencer ads in a short time while keeping high performance.
Don’t believe it? Just give it a try
We are in direct contact with influencers
Direct contact with influencers allows us to:
- get the best prices
- avoid misunderstanding between influencers and clients
- speed up campaign launches
- assess creativity
- build trust-based and long-term relationships between brands and influencers
Communication
Technologies
Zorka.Video
Internal platform for working with influencers with granular data from all of our campaigns
Hypetrain
Deep analytics of influencers’ audiences
iqdata
Deep analytics of influencers’ audiences
Thought Leaders
Influencer ad analysis, including competitors
YouScan
AI-powered social media analytics platform for brand sentiment and competitive analysis
Creative
105 years
Total experience of our team in influencer marketing and launching creative campaigns
The brightest minds
Experts from top companies: Wargaming, Electronic Arts, Coca-Cola, Unilever, etc.
Our own design and creatives
Our own design and creatives
Platforms
Creative mechanics & examples
Cross-marketing with gaming brands
NIVEA MEN chose players as its target audience since gaming is the most common hobby among men aged from 18 to 34.
Tournament sponsorship on Twitch
In 2020, Halls saw that traditional channels do not drive the desired conversion. People still associated Halls with sore throat medicine. The brand decided to engage younger audience and change this perception.
Collaboration with esports teams
Ralph Lauren partnered with G2 Esports and became its official outfitter. Ralph Lauren also hired Martin «Rekkles» Larsson, a League of Legends professional player from G2 Esports, to be the face of the brand’s campaign.
Collaboration with gaming creators
CoryxKenshin, one of the leading YouTube gaming creators, to promote the upcoming release of the zombie film, Dead Rising: Endgame. The filmmakers tapped into the interests of the gaming community and provided a unique way to engage with the film.
Celebrity collaboration
In recent years, PUMA has realigned its marketing strategy to position itself as a fierce competitor to its peers within the sporting market such as Nike, Adidas and Under Armour. To achieve this shift in perception, the brand has focused time and resource on two areas: athlete sponsorship and talent campaigns.
Channel sponsorship
NordVPN partnered with a top esports player Christopher Alesund and displayed its logo on his channel to increase brand awareness.
Influencer Marketing
Achieving maximum ROI via performance-forecasted influencer marketing! Native and entertaining content inciting organic emotional brand connections with influencers
Creative Strategy
Grow, convert, and monetize your audience! Building up a dedicated step by step plan of smart & creative approaches to get your business goals achieved
SMM & Community Managment
The power of social media is here. Interact with your audience right in their feed with the help of any social networks and targeted ad campaigns
Autofunnels
Autofunnels in instant messengers is a new channel of communication with both cold and current audience, which helps to increase sales significantly
App Store Optimization
Benefit from the stores to the fullest. Grow your app audience and increase visibility on Google Play and App Store