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How Can YouTube Shorts Work For Your Brand?

02 Nov

It’s safe to say that we process a lot of information on a daily basis. We can find countless amounts of content on social media platforms like TikTok, Instagram, and YouTube that are engineered to seize our attention and keep us scrolling. So, how should a brand or creator make their content stand out and keep their audience engaged?
According to the latest HubSpot Report, short-form video is more effective type of content, and has the highest ROI out of all social media content. So, 90% of marketers leveraging short-form video will increase or maintain their investment in 2023.
You’ve probably already been creating short-form video content on other platforms like TikTok or Instagram Reels; in this article we will take a look at the benefits of adding YouTube Shorts to your digital marketing strategy.

What is YouTube Shorts?

YouTube Shorts is a feature that allows users to watch, discover and create short-form content using their smartphone and YouTube app. Shorts are a vertical video format that goes up to 60 seconds in length.

By using YouTube creation tools, users can record videos, edit, add music, and text, and publish their Shorts directly in the YouTube app. Viewers, on the other side, can like, share, comment, subscribe to your channel while watching the Shorts.

What are the benefits of YouTube Shorts?

01. It allows you to reach a large existing audience. YouTube is one of the most popular websites in the world with 2.5 billion active users. Therefore, creating Shorts makes your content more accessible to a wider audience, especially those who might not have patience or time for long-form video content. YouTube Shorts are now being watched by over 1.5 billion users each month.

02. It allows you to effectively repurpose your existing content. If you run a regular YouTube channel, you likely have a lot of high-quality video content that for some reason hasn’t reached your audience as expected. In that case, you can split your lengthy video and create multiple Shorts. That can help you improve your content reach, make your content shareable, and reach new audiences.

03. It allows you to jump on trends promptly. Keeping on top of video trends can help you to get in front of new users and increase your following. Built-in video creation tools for Shorts make it easier to create an engaging and captivating short videos.

What are the best practices for effective Shorts?

👉 Go straight to the point. There’s no time for long intos. To keep your audience attention, your most intriguing part of the narrative or a plot twist should be at the first five seconds of the clip.

👉 Avoid too many texts. Focus on the visuals to grab people’s attention and not distract them from the main message.

👉 Put more effort on your title and content itself. That will attract more viewers. Within short video format descriptions are not as important. Nevertheless, don’t forget to include hashtag #shorts in your description so the system can recommend your content to viewers.

👉 Use trending hashtags, songs and challenges. Boost your brand visibility and reach new audiences by leveraging the power of trending songs, audio clips, events, challenges, etc. However, your content still should be relevant yo your business values.

Wrapping up

YouTube Shorts is an easy-to-use platform to shoot and edit short, engaging and catchy videos, and upload them directly to the YouTube app. It is a great way to build your brand awareness, reach new audiences, repurpose your content and go viral. Therefore, it can be a good idea to add Shorts to your video digital strategy yet not to make it your entire social media strategy.