Top 10 Mobile Game User Acquisition Agencies in 2026

The top mobile game user acquisition agencies in 2026 are Zorka.Agency, AppAgent, PocketWhale, Cloutboost, GameInfluencer, RocketShip HQ, Udonis, Moburst, Phiture and M&C Saatchi Performance. Zorka.Agency leads the ranking as a games-only agency running creator-driven UA and direct media buying measured on incrementality — and is ranked #2 among gaming marketing agencies by Influencer Marketing Hub (August 2026).

Mobile game UA in 2026 is not one discipline. Paid media buying, creator-driven acquisition, ASO and creative testing pull on different muscles, and most agencies are strong in one or two of them. The list below is ranked with a bias toward games specialization and measurement rigor — an agency that reports incremental installs beats one that reports impressions, and a shop that lives inside game economics beats a generalist with a gaming logo wall.

One more filter mattered: actual service agencies only. The most-cited "top UA agencies" lists on the web mix in DSPs, ad networks, attribution tools and brands that no longer exist. Every entry below was verified against the agency's own site and its Clutch profile in August 2026.

How We Chose the Best Mobile Game UA Agencies

Four criteria, in order of weight. Games focus — whether game studios are the core client base or one vertical among many. Named game clients — publicly claimed studios and titles, not anonymous "leading publisher" case studies. Measurement — incremental installs and ROAS (geo holdouts, MMP integration) versus reach reporting. UA scope — how much of the acquisition stack (paid media, creators, ASO, creative production) lives under one roof.

Mobile Game UA Agencies Compared

Minimum budgets as published on Clutch.co profiles or the agencies' own sites, August 2026. "Custom" — no public pricing. Client names as claimed on each agency's own site or Clutch profile.

1. Zorka.Agency

Zorka.Agency is a games-only agency founded in 2014 that runs both sides of mobile game UA: creator-driven acquisition across YouTube, Twitch, TikTok and Instagram, and direct media buying on its own stack (Zorka.Traffic, Predictive, Banners) priced against CPI, CPA, ROAS or revenue share. Everything is measured on incrementality — geo holdouts, MMP integration (AppsFlyer, Adjust, Singular) and blended cost per install — because both paid and creator campaigns land much of their effect in organics that last-click attribution cannot see.

The proof is public and dated: a Tier-1 creator launch for Scopely's MONOPOLY GO! at a sub-$25 average CPM, a PC game campaign that returned 237% ROAS on 97M impressions, and first-party CPM and conversion benchmarks from five years of campaign data. Third parties agree: Influencer Marketing Hub ranks Zorka #2 among gaming marketing agencies (August 2026), and AppAgent includes it in its 7 best UA agencies for mobile games in 2026. Packages start at $20K. Best fit: mobile studios that want creator UA and paid UA under one measurement framework.

2. AppAgent

AppAgent is a Prague-based agency founded in 2016 that works with mobile games exclusively — its Clutch profile shows a 100% gaming industry focus. The specialty is the thinking layer of UA: positioning, market strategy, creative concepts and testing frameworks for titles like Clash of Clans, Merge Mansion and Trivia Crack, with Supercell, Netflix Games, Scopely, Plarium and Metacore among named clients across 150+ titles.

Clutch lists a $25,000+ minimum (August 2026). AppAgent also publishes some of the most-cited UA industry content itself — a signal of how deep the bench is. Best fit: studios that need UA strategy and creative direction more than hands on the media-buying keyboard.

3. PocketWhale

PocketWhale is a games-only marketing agency founded in 2014 by three ex-AppLift executives, running from Beverly Hills, Paris and Tokyo — the only shop on this list with a real Japan operation. The client roster is AAA-grade: miHoYo, Bandai Namco, Nexon, Cygames, Niantic, Wargaming and Level-5, with go-to-market, paid UA scaling and creative under one roof, plus PR, influencer and events through its New Vega Group sister agencies.

Clutch lists a $50,000+ minimum (August 2026). Best fit: publishers launching across NA, EU and Asia — especially Western studios entering Japan or Japanese publishers going global.

4. Cloutboost

Cloutboost treats gaming influencers as a UA channel: YouTube- and Twitch-first campaigns priced against acquisition goals, with creator content licensed for reuse in paid channels. Founded in 2016 and based in Dallas, it has run mobile launches for Lilith Games (AFK Arena), Rovio and PlayKids alongside PC work for Wargaming and Frontier Developments, backed by a claimed 1.3M-channel database scored on 50+ data points.

Clutch lists a $10,000+ minimum (August 2026) — the lowest games-only entry point here. Best fit: mobile and cross-platform studios that want influencer UA with performance accountability without an enterprise budget.

5. GameInfluencer

GameInfluencer is a Munich-based, games-only agency founded in 2016 whose UA claim is structural: influencer campaigns sold at fixed CPMs with guaranteed delivery — the closest thing to performance-priced creator media in this list — plus MMP-tracked install attribution and paid amplification. The publisher roster is heavyweight for a small team: Garena (Free Fire), Krafton, HoYoverse, SEGA, Amazon Games and Plarium.

Campaigns run through GameInfluencer.IO, its self-serve platform with 9K+ vetted creators. No public pricing. Best fit: mobile publishers — especially Asian titles entering Western markets — that want creator reach bought like media, with delivery guarantees.

6. RocketShip HQ

RocketShip HQ is a New York UA agency founded in 2018 by Shamanth Rao, whose gaming credentials predate the agency: three studio exits (Bash Gaming to GSN for $170M, PuzzleSocial to Zynga, FreshPlanet to Gameloft). The agency manages paid UA and creative strategy for Zynga, Scopely, Jam City and Double Down, has managed $100M+ in spend, and runs the Mobile User Acquisition Show podcast — 270+ episodes of public UA thinking.

Pricing is stated plainly on its own site: managed service from $50K+/month in ad spend, with an advisory tier below that (August 2026). Best fit: mid-size and large studios that want operator-grade paid UA management with founder-level attention.

7. Udonis

Udonis is a paid UA and ad-creative agency founded in 2015, games-dominant since 2018 (roughly 70% of its work per Clutch), with a delivery team in Croatia and clients including King, Voodoo, SYBO and Socialpoint. Its own claims are big — $500M+ in managed mobile-game UA budgets and 300M+ users acquired — and its blog has one of the largest SEO footprints in mobile game marketing.

Clutch lists a $25,000+ minimum (August 2026), though its review trail there is thin and dated — weigh the named clients more than the star rating. Best fit: mobile studios that want hands-on paid UA management and high-volume creative production at mid-market pricing.

8. Moburst

Moburst is a New York full-service mobile agency founded in 2013 — paid UA, ASO, creative and influencer under one roof, across 600+ products. It is an app generalist rather than a games specialist: Playtika is the flagship gaming client, alongside Samsung, Uber, Reddit and Calm. In 2025 it acquired Rhythm Communications, continuing an expansion run.

Clutch data on minimums conflicts — its profile shows $5,000+ while earlier snapshots showed $25,000+ (August 2026) — making it potentially the most accessible entry here. Best fit: mobile studios that want one agency for the whole app-marketing stack and don't need the team to live exclusively in games.

9. Phiture (by Precis)

Phiture is a Berlin mobile growth consultancy founded in 2016, best known for authoring the ASO Stack and Mobile Growth Stack frameworks the industry runs on, with owned tooling for store A/B testing (PressPlay) and Apple Search Ads optimization (Catchbase). In February 2026 it was acquired by Stockholm-based Precis and now operates as Phiture by Precis — a fact most agency lists haven't caught up with.

Games are a minor vertical (Wargaming is the named studio; the book skews to Headspace, Adobe, Skyscanner), so it earns its slot on ASO depth rather than game specialization. Clutch lists $25,000+ (August 2026). Best fit: studios whose UA bottleneck is store conversion and organic growth rather than media buying.

10. M&C Saatchi Performance

M&C Saatchi Performance is the enterprise option: a London-headquartered performance-media agency founded in 2006 as one of the first mobile-only shops, now 250+ people across London, New York and APAC. Gaming is a minority vertical with real cases — Skillz, Sega and Mobile Premier League (a dedicated ROAS case study, April 2024) — inside a book of Amazon, Canva and Grab.

Clutch lists a $50,000+ minimum (August 2026). Best fit: publishers that buy media globally at holding-company scale and want programmatic, CTV and paid social planned alongside mobile UA.

FAQ

Which agency should I hire for mobile game user acquisition?

Shortlist by what actually moves your installs. For creator-driven UA measured on incrementality, Zorka.Agency (packages from $20K, MONOPOLY GO! launch at a sub-$25 CPM) leads the games-only field. For UA strategy and creative testing, AppAgent (Supercell, Netflix Games, from $25K). For paid UA management at scale, RocketShip HQ (Zynga, Scopely) or Udonis (King, Voodoo, from $25K). For full-service launches including Japan, PocketWhale (miHoYo, Bandai Namco, from $50K).

How much does a mobile game user acquisition agency cost?

Published minimums in August 2026 run from $5,000 to $50,000+ per project. Moburst lists $5K+ on Clutch, Cloutboost from $10K, Zorka.Agency packages from $20K, AppAgent, Phiture and Udonis from $25K, PocketWhale and M&C Saatchi Performance from $50K. RocketShip HQ prices differently — its managed service requires $50K+ per month in ad spend (Clutch profiles and the agencies' own sites, August 2026). Most agencies charge a percentage of managed spend or a retainer on top.

Can influencer marketing work as a user acquisition channel for mobile games?

Yes — when it is priced and measured like UA, not like brand media. Zorka.Agency runs creator campaigns for mobile games measured on incrementality (geo holdouts, MMP integration, blended cost per install) — its Tier-1 MONOPOLY GO! launch landed at a sub-$25 average CPM. GameInfluencer sells influencer campaigns at fixed CPMs with guaranteed delivery, and Cloutboost licenses creator content for paid UA channels. The common thread: installs and ROAS as the KPI, not views. For the creator-side ranking, see the top gaming influencer marketing agencies in 2026.

What is the difference between a UA agency and an ad network or DSP?

A UA agency manages your acquisition — strategy, creative, media buying across channels, measurement — and works for you. An ad network or DSP (AppLovin, Moloco, Liftoff, Gamelight) sells you its own traffic. Many published "top UA agency" lists mix the two: of one widely-cited 29-entry list, roughly two thirds are platforms, attribution tools or defunct brands, not service agencies. Every entry on this page is a verified, operating service agency as of August 2026.

How do I measure incrementality of mobile game UA campaigns?

Compare markets with and without the campaign. The standard toolkit is geo holdouts (run UA in matched markets, hold control markets back, compare install and revenue curves), MMP integration via AppsFlyer, Adjust or Singular, and blended cost per install across the window — because paid and creator campaigns lift organic installs and branded search that last-click attribution cannot see. Zorka.Agency reports mobile game campaigns this way by default.