Monopoly GO × Marvel crossover key art with Mr. Monopoly, the Scottie dog and Marvel heroes.
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Launch of an IM campaign in the Tier-1 region

Performance-oriented Monopoly GO launch with creative pre-development for every influencer — to keep CPM low and ER high.

avg CPM
$0
views
0M
geo
Tier 1
engagement
High

We launched a performance campaign for Monopoly GO into the Tier-1 market. The audience target was wide: 18+, balanced male and female.

But most of the channels we had access to skewed female within Entertainment, Movies, Gaming and Reactions categories. Before launch, we proposed creative concepts to each influencer and walked through implementation with them — the benchmark being to keep CPM as low as possible while pushing engagement as high as it would go.

Two of the integrations from the run:

Platforms

  • YouTube
  • TikTok
  • X
  • Instagram

Formats

  • Integrations

Geos

  • Tier 1

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