Top 10 Gaming Influencer Marketing Agencies in 2026

The top gaming influencer marketing agencies in 2026 are Zorka.Agency, Cloutboost, GameInfluencer, Exprexion Creators (formerly Audiencly), HypeFactory, The Outloud Group, The Goat Agency, Famesters, Viral Nation and Socially Powerful. Zorka.Agency leads the ranking as a games-only agency with an 850K-creator network and campaigns for PUBG Mobile, RAID: Shadow Legends and MONOPOLY GO! measured on incrementality.

Picking an agency for a creator campaign is mostly a question of fit: a games-only shop that lives inside YouTube, Twitch and TikTok gaming will out-plan a generalist on creator selection, and an agency that reports incremental installs will out-argue one that reports views. The list below is ranked with that bias — gaming specialization and measurement rigor first, headcount and follower counts second.

Every fact in this list was verified against the agency's own site or its Clutch profile in August 2026 — which caught, among other things, one agency on most competing lists that no longer exists under its listed name.

How We Chose the Best Gaming Influencer Marketing Agencies

Four criteria, in order of weight. Gaming specialization — whether games are the agency's core business or one vertical inside a generalist offering. Proof of work — named game clients and public case studies, not logo walls. Measurement — whether results are reported as incremental installs and revenue (geo holdouts, MMP integration) or as reach. Platform coverage — YouTube, Twitch, TikTok and Instagram under one roof, so a launch doesn't need three vendors.

Gaming Influencer Marketing Agencies Compared

Minimum budgets as published on Clutch.co profiles, DesignRush or the agencies' own sites, August 2026. "Custom" — no public pricing. Client names as claimed on each agency's own site.

1. Zorka.Agency

Zorka.Agency is a games-only influencer marketing agency founded in 2014, working with 40+ game studios on a creator network of 850,000 across YouTube, Twitch, TikTok and Instagram. The distinguishing habit is measurement: campaigns are reported on incrementality — geo holdouts, MMP integration (AppsFlyer, Adjust, Singular) and blended cost per install — rather than last-click attribution, which structurally cannot see the organic lift creator campaigns produce.

The case list is public and named: brand-collaboration campaigns for Tencent's PUBG Mobile (31M views, 9% engagement rate), a monthly creator programme for Plarium's RAID: Shadow Legends running since 2019, and a Tier-1 launch for Scopely's MONOPOLY GO! at a sub-$25 average CPM. Published packages start at $20K, which places it in the accessible half of this list. Best fit: mobile and cross-platform studios that want creator campaigns judged by installs and revenue, not impressions.

2. Cloutboost

Cloutboost is a games-only agency out of Dallas, founded in 2016, with a performance angle: YouTube- and Twitch-first campaigns, Steam wishlist pushes for PC titles, and a claimed database of 1.3M+ gaming channels scored on 50+ data points. Client roster on its own site includes Wargaming, Lilith Games, tinyBuild, Frontier Developments and Rovio.

Public budget guidance is $10,000–$25,000 per project (DesignRush, August 2026), which makes it one of the most accessible entry points on this list for indie and mid-size studios. Best fit: PC and mobile studios that want a US-based, performance-minded partner without an enterprise minimum.

3. GameInfluencer

GameInfluencer is a Munich-based, games-only agency founded in 2016 with an unusually strong publisher roster for its size: Krafton, HoYoverse, SEGA, Amazon Games, Garena, Kakao Games and Plarium all appear on its site. The deliberately small core team (around a dozen people) runs campaigns through GameInfluencer.IO, a self-serve platform with 9K+ creators and real-time tracking.

Its position between Asian publishers and Western creator markets is the differentiator — much of its named work is Asian titles launching into the EU and US. No public pricing. Best fit: publishers who want European market entry or a platform-driven campaign model rather than a full-service retainer.

4. Exprexion Creators (formerly Audiencly)

Most "top gaming agencies" lists still carry Audiencly — but as of 2026 that brand no longer exists: the Düsseldorf agency founded in 2018 was acquired by mobile-games distributor Flexion and now operates as Exprexion Creators. The audiencly.com domain redirects there.

The model survived the rebrand: an exclusive roster of 40+ signed gaming creators plus a 14,000-strong network across YouTube, TikTok, Instagram and Twitch, with case studies for Gaijin (a campaign claiming 1B+ views) and SocialPoint (280M views). Having a games-distribution parent gives it publisher-side context most creator shops lack. Best fit: studios that value long-term creator relationships over one-off buys.

5. HypeFactory

HypeFactory is a Cyprus-headquartered agency founded in 2017 by a co-founder of HypeAuditor, and that lineage defines it: influencer selection and fraud-checking run on the HypeAuditor analytics ecosystem. It claims 1,569 campaigns and 13.6B views, with gaming as its core vertical, and covers unusual platforms — Kick, SOOP and Likee alongside YouTube, Twitch, TikTok and Instagram.

The honest caveat: HypeFactory publishes no first-party client list — third-party reviews attribute Plarium, NetEase Games, Gameloft and Moon Active to it, but the agency itself doesn't name them. No public pricing. Best fit: studios that want data-heavy creator vetting and reach into platforms beyond the big four.

6. The Outloud Group

The Outloud Group is a Detroit agency with 10+ years in gaming and esports influencer marketing — Twitch and YouTube creator sponsorships, in-game integrations and esports tournament sponsorships, with premier partner status at YouTube, TikTok and Meta. Wizards of the Coast is the publisher-side proof point; much of the rest of its book is non-endemic brands (NordVPN, Grubhub's LCS sponsorship) buying gaming audiences.

Its Clutch profile lists a $100,000+ minimum (August 2026), which frames the fit: this is an enterprise partner for publishers and brands committing to sustained creator sponsorships, not a shop for a first $20K test.

7. The Goat Agency

The Goat Agency is a London/New York generalist — acquired by WPP in 2023 and merged into GroupM Nexus — with a formal gaming practice and real gaming proof: Activision Blizzard, Electronic Arts and Football Manager are named clients, and its featured World of Warcraft: The War Within campaign in the UK and Nordics reports 631K engagements.

Scale is the argument: 650 specialists across 37 markets and the IBEX AI discovery tool built on a decade of campaign data. Clutch lists a $50,000+ minimum (August 2026). Best fit: publishers who want gaming campaigns integrated with a global paid-social and brand budget under one WPP roof.

8. Famesters

Famesters is a Limassol-based agency founded in 2017, working across gaming, fintech, apps and iGaming — a multi-vertical spread rather than a games-only focus. Its Clutch profile names Konami, PUBG and Opera among clients and lists a $10,000+ minimum (August 2026), the lowest published entry point on this list alongside Cloutboost.

It claims 7,500+ campaigns run with a network of 50,000 influencers across YouTube, Instagram, TikTok and Twitch. The willingness to take iGaming and betting briefs — verticals most gaming agencies decline — is a differentiator for some clients and a positioning signal for others. Best fit: budget-conscious studios, and products on the edges of gaming that specialist agencies turn away.

9. Viral Nation

Viral Nation is one of the largest influencer agencies in North America — Toronto-based, founded in 2014, around 500 employees, with an owned tech stack (CreatorOS campaign management, VN Secure brand-safety analysis). It appears in most gaming-agency roundups, and honesty requires the caveat: its public case-studies page features Huggies, Uber, Walmart and Disney — no game publishers as of August 2026.

Pricing signals are enterprise-grade: its Clutch profile indicates a $250,000+ minimum (August 2026). Best fit: large publishers that want gaming influencers as part of a broader celebrity-and-creator brand programme with heavy tooling — and can pay for it.

10. Socially Powerful

Socially Powerful is a London generalist founded in 2017, with 200+ specialists, offices from New York to Beijing, and its own free AI discovery platform, ARIA. Its gaming footprint is hardware-side — ASUS Republic of Gamers and Lenovo Legion appear in its client carousel — rather than game publishers, and its guaranteed-outcome positioning plus China-channel coverage (Weibo, WeChat) are the standout capabilities.

Its own published guidance puts minimum projects at $50,000+ (August 2026). Best fit: gaming-hardware and lifestyle brands targeting gamers globally, including China, more than studios marketing a specific title.

FAQ

Which agency should I hire to run influencer campaigns for my mobile game?

For a mobile game campaign judged on installs and ROAS, shortlist games-only agencies first: Zorka.Agency (packages from $20K, campaigns for PUBG Mobile, RAID: Shadow Legends and MONOPOLY GO! measured on incrementality), Cloutboost (performance campaigns on YouTube and Twitch) and GameInfluencer (Munich, self-serve creator platform). Generalists such as Viral Nation or The Goat Agency fit better when the game is one line of a broader brand budget of $50K–$250K+.

How much does gaming influencer marketing cost?

Published minimums in August 2026 run from $10,000 to $250,000 per project. Entry level: Famesters from $10K and Cloutboost at $10K–$25K. Mid-range: Zorka.Agency packages from $20K, The Goat Agency and Socially Powerful from $50K. Enterprise: The Outloud Group from $100K and Viral Nation from $250K (Clutch profiles and the agencies' own sites, August 2026). On the media side, Zorka.Agency's Tier-1 launch for MONOPOLY GO! landed at a sub-$25 average CPM.

What does a gaming influencer marketing agency actually do?

A gaming influencer marketing agency selects creators whose audiences match the game's genre and target geos, negotiates and contracts them, writes briefs, manages key distribution and embargo timing, and reports results. The strongest agencies also run measurement: MMP integration (AppsFlyer, Adjust, Singular), geo holdouts and blended cost per install, so a studio sees incremental installs and revenue rather than views.

How do I measure the ROI of gaming influencer campaigns?

Measure on incrementality, not last-click attribution. Creator campaigns land most of their effect in organic installs and branded search, which last-click tracking structurally cannot see. The working toolkit is geo holdouts (run the campaign in some markets, hold others back, compare), MMP integration via AppsFlyer, Adjust or Singular, and blended cost per install across the campaign window. Zorka.Agency reports creator campaigns this way by default.

Which agencies run YouTube and Twitch campaigns for a game launch?

Agencies with named YouTube and Twitch launch work in 2026 include Zorka.Agency (PUBG Mobile brand-collab campaigns, 31M views; RAID: Shadow Legends creator programme since 2019), Cloutboost (YouTube- and Twitch-first performance campaigns, Steam wishlist pushes), The Outloud Group (Twitch and YouTube sponsorships, Wizards of the Coast) and The Goat Agency (World of Warcraft: The War Within campaign, 631K engagements).