A multi-genre music collab built around a Raid track
Music creators across genres, on one unified song and video.
The story
Brand integration into a music video usually means a logo flash. We wanted the opposite — Raid as the actual brief, music creators as the leads.
We gathered multiple music bloggers, each from a different genre, and built a collaborative track and music video together with them. The brief was loose by design: each artist brought their lane, and we produced the mix that tied them together.
Three of the tracks that came out:
Music creators across different genres came together for a single produced track + video tied to the game.
