Sculptures, 3D art and battle scenes for Raid

Standard integrations have a ceiling. To break it, we briefed creators not as advertisers but as artists — and gave each one full creative control over how they brought Raid champions into their medium.

First wave: sculptors. Champions from the game rendered as physical pieces, with the carving process documented on the artist's channel.

Second wave: 3D animation. A YouTube creator built game-fidelity battle reenactments — including a Huggy Wuggy / Kissy Missy crossover that played to a wider casual audience. Quality bar matched the in-game cinematics.

Audience response: gratitude. Comments thanked the brand for supporting the artist's craft — and stayed on the game's graphics in the process.

Three of the pieces, in full:

Spans sculptural champion pieces, 3D artist collaborations (incl. Huggy Wuggy / Kissy Missy crossover) and game-fidelity battle reenactments.